Senior Partnerships Marketing Associate @ Athena Health

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Senior Partnerships Marketing Associate

We are looking for a Senior Partnerships Marketing Associate to join the Partnerships Marketing team within our Marketing division. In this role, the Senior Partnerships Marketing Associate will work collaboratively in a fast-paced environment, with diverse stakeholders across the business including but not limited to the Partnerships, Payer, Customer Marketing, Brand, Operations, Customer Success, Sales and other various cross-functional Marketing teams. This individual will play a key role in supporting the execution and success of our Value-Added Services (VAS) program, as well as internal and external marketing campaigns. These efforts are focused on increasing awareness of our Marketplace and Payer partners, driving partner adoption and growth, and enhancing external and internal understanding of our Partnership programs and platform value.

The athenahealth Marketplace powers one of the most dynamic and interconnected ecosystems in healthcare, delivering a diverse range of integrated solutions and innovative applications designed to improve clinical outcomes, patient experiences, and financial performance. With over 500 partner solutions spanning more than 60 medical specialties and capabilities, the Marketplace offers our customers a seamless, curated experience, all within the trusted athenahealth platform.

The Partnerships Marketing team is integral to the success of the athenahealth Marketplace. From driving awareness and adoption to fostering growth and ensuring partner and customer success, the team’s efforts are aligned with achieving athenahealth’s business goals of fueling a thriving ecosystem. The team fosters strong partner relationships, drives revenue growth and enhances program awareness, connections and enablement.

Job Responsibilities

Drive VAS bookings and oversee successful execution of services
Communicate directly with partners on daily basis to create both curated and scalable marketing plans, while managing bookings, deadlines, execution, and frequently asked questions
Execute and project manage VAS program and services, working cross-functionally with Parentships, Marketplace Operations, Customer Marketing, Events and Brand teams
Oversee VAS calendar, reporting, deadlines, content collection, performance optimization, and related program collateral
Lead the planning, development, and execution of marketing campaigns designed to increase program awareness, partner adoption, and customer connections
Work with cross-functional teams, including Partnerships, Payer, Marketing, Operations, Sales, and Customer Success to design and execute campaigns that align with business goals and drive measurable results
Leverage program data to ensure campaigns are aligned with customer and Payer needs and partners are effectively matched to customers who can benefit from their solutions
Partner with customer-facing and internal enablement teams to equip them with the necessary tools, content, and talking points to effectively promote Marketplace partners to our customers

Typical Qualifications

Bachelor’s degree, preferably in Marketing, Business, or related field
3+ years in B2B marketing or related field
Confident in managing and resolving issues with challenging clients/partners, maintaining strong relationships and ensuring client/partner satisfaction
Proven success in closing mid-sized contracts (preferred)
Experience in go-to-market planning and campaign execution
Proficient in budget planning and management
Confident in analyzing data and using insights to implement effective strategies and drive results
Experience working with cross-functional teams
Experience in creating customer and customer-facing team collateral and marketing content
Copywriting experience (preferred in B2B SaaS, health tech, or tech industries) (preferred)
Strong problem-solving, investigative, and organizational skills
Excellent time management and multitasking in fast-paced environments
Strong client/partner relationship management skills

About athenahealth

Here’s ourvision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

What’s unique about our locations?
From an historic, 19thcentury arsenal to a converted, landmark power plant,allofathenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our10offices across the United States and India —plus numerous remote employees —all work to modernize the healthcare experience, together.

Our company culture might be our best feature.
We don’t take ourselves too seriously. But our work? That’s another story.athenahealth develops andimplements products and services that support US healthcare: It’sour chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talented employees — orathenistas, as we call ourselves — spark the innovation and passion needed to accomplishour goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing theirbestselves to work.

Our size makes a difference, too: We are small enoughthatyourindividual contributionswill stand out— butlarge enoughto grow your career with ourresources and established business stability.

Giving back is integral to our culture. OurathenaGivesplatform strives tosupport food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’sCorporate Social Responsibility(CSR)program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.

What can we do for you?
Along with health and financial benefits,athenistasenjoy perks specific to eachlocation, including commuter support, employee assistance programs, tuition assistance,employeeresource groups, and collaborative workspaces — some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, includingbook clubs, external speakers, and hackathons. And weprovideathenistaswithacompany culturebased onlearning,the support of anengaged team,andan inclusive environment where all employees are valued.

We alsoencourage a better work-life balance forathenistaswith our flexibility. Whilewe know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at [email protected] for assistance.

https://www.athenahealth.com/careers/equal-opportunity

Senior Partnerships Marketing Associate

Athena Health

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