Director, Programmatic

Company description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview

As Director, Programmatic, you will oversee your teams’ programmatic strategy and execution, ensuring campaigns meet client goals and deliver exceptional outcomes. You will manage team dynamics and fosterer collaboration and innovation to guide operational excellence. Being an important client partner, you will provide strategic insights and ensure seamless communication across teams and partners.

This role emphasizes resource optimization, process improvement, and maintaining performance levels to support client success. You will help enhance the agency’s programmatic capabilities while nurturing team growth and driving impactful outcomes.

This is a hybrid role, requiring three days in-office each week. If contacted for an interview, your recruiter will discuss specifics with you, including any necessary reasonable accommodations. You will report to the VP, Programmatic.

Responsibilities

• Serve as the strategic lead for one or more programmatic accounts, ensuring campaign strategies align with client goals and deliver measurable outcomes.
• You will be an important liaison between programmatic teams and senior clients, providing insights and recommendations to guide decision-making.
• You will mentor Associate Directors, Supervisors and associates, fostering a collaborative environment focused on performance and professional development.
• Collaborate with cross-departmental teams to ensure seamless integration of programmatic campaigns with overarching media strategies.
• Develop and implement process enhancements to improve operational efficiency, campaign performance, and team collaboration.
• Establish communication and engagement with data, technology, and media partners, driving innovation and ensuring access to the best solutions.
• Analyze campaign data to provide relevant insights that inform optimization strategies and future planning.
• Support resource management, identifying capacity needs, and supporting leadership in staffing and workload allocation decisions.
• Support senior leadership in forecasting programmatic trends, financial planning, and growth plans for the team.
• Lead client presentations, delivering high-quality reports and strategic updates on campaign progress, performance, and opportunities.
• Stay informed about industry trends, emerging platforms, and regulatory updates to adapt strategies and maintain compliance.

Qualifications

• 7+ years of experience in digital media, with at least 4+ years specializing in programmatic buying, campaign management, and optimization.
• Expertise in programmatic advertising, including an expert understanding of Demand-Side Platforms (DSPs), Data
• Management Platforms (DMPs), and cross-channel media strategies.
• 3+ years of leadership experience, with a focus on managing teams and fostering career development.
• Experience managing multiple accounts, including strategic planning, execution, and optimization.
• Able to translate complex programmatic strategies into applicable insights for clients and company partners.
• Advanced proficiency in Excel (can perform complex functions such as data analysis and modeling) and PowerPoint (creating impactful client presentations).
• Experiencing leading cross departmental collaboration, integrating insights from media strategy, analytics, and creative teams to find cohesive solutions.
• A focus on growth and process improvement, ensuring results for clients and operational efficiency.
• Understanding of the digital advertising landscape, including emerging trends and technologies, with the ability to identify and implement new opportunities.

Notable Milestones

• Ensure financial and client success across a broad range of client accounts within the office.
• Lead presentations and strategic discussions during the new business process.
• Contribute to the development of the agency’s vision and annual goals for the programmatic team.
• Ensure successful execution of workstreams that align with the agency’s strategic objectives.
• Collaborate with PHM account leads to drive client deliverables and programmatic growth.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $97,375.00 - USD $139,965.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.