About the role

The Product Marketing Manager will be responsible for bridging product development and market needs; developing and executing strategies that drive demand and increase customer engagement for our ecommerce products. This role will work closely with cross-functional teams, including product management, sales, customer success, research, and the rest of the marketing organization to ensure strategic alignment and successful go-to-market execution.

About the Team

We are a newly formed customer-focused and results-driven product marketing team. Our mission is to help small and medium online retailers master order management and fulfillment. We are looking for a dynamic, experienced Product Marketing Manager to join our team.

What will you be doing?

• Product Positioning & Messaging: Develop clear and compelling product positioning and messaging that articulates how our products and features solve unmet needs of target audiences. Build messaging to help audiences understand the value of our products.  Ensure consistency across all marketing channels.
• Go-to-Market Strategy: Lead the planning and execution of go-to-market strategies and plans for new feature launches and feature-focused campaigns, ensuring cross-functional alignment and readiness.
• Sales Enablement: Create effective sales tools, resources, and knowledge that empower them to effectively sell the product.
• Product-Led Growth Initiatives: Recommend data-driven product improvements that drive organic user acquisition, retention and growth.  
• Product-Marketing Content: Creates and manages content that highlights product features, benefits, and real-world use cases to engage prospects and customers.
• Performance Tracking: Monitor and report on key performance metrics related to product marketing initiatives, using data to guide decision-making and strategy adjustments.

Market and Customer Insight: Support research and competitive intelligence work with the research and insights function, providing input on business and product research needs.

What we are Looking for

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 6+ years in a product marketing role, preferably in the SaaS industry.
• Proven track record of successfully launching and positioning tech products with successful outcomes.
• Strong understanding of digital marketing channels and tools.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to derive insights from data.
• Ability to work collaboratively in a fast-paced, cross-functional environment.

What will make you stand out

• Possesses a “go-getter” mindset: driven, resourceful, and willing to put in the effort to achieve goals with a proactive and hands-on approach
• A drive to put the customer at the center of everything
• A passion for technology and find it easy to explain technical concepts to non-technical audiences
• Demonstrated ability to turn complex information into easy to understand messaging
• An ability to work across multiple teams who own multiple products, influencing and driving others to hit the desired goals
• The ability to thrive in a dynamic, fast-paced environment

The Tech

• Strong proficiency in Gsuite, Slack, Confluence, HubSpot, Jira, Salesforce

What do we offer?

• 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
• 🛬Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
• 🌅 We offer 12 paid holidays for all of our US employees!
• 💰401k employer matching program – because your future deserves a friendly boost!
• ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
• 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
• 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
• 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
• 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans. 
• 🏋🏾‍♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
• 🧠Employee Assistance Program. We offer up to 8 free mental health sessions. 
• 💪🏽We offer gym discounts to help you stay fit and healthy!
• 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way. 
• 🔗 Employee Referral Program! We reward employees helping us find top talent!
• 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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