Integrated Media Planner
EST Timezone Preferred
Posted on 9/18/2023
Basis Technologies
Cloud-based workflow automation
United States
Experience Level
Desired Skills
Data Analysis
Social Media
  • 2+ years of experience in digital media planning and buying
  • Understanding and interest in programmatic media and real-time bidding
  • Experience working alongside a Demand Side Platform
  • Strategic thinking and proactive client service skills
  • Strong written and verbal communication skills
  • Strong issue resolution and problem-solving capabilities
  • Ability to work well in a cross functional team environment
  • Passion for staying current with the latest research and media tools to guide recommendations
  • Intermediate to Advanced Excel and Powerpoint skills
  • Leverage a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy
  • Deliver integrated media plans considering all media channels based on clear rationale
  • Maintain a deep understanding of all syndicated media tools and how they can contribute to the planning task at hand
  • Collaborate with our analytics team to ensure media strategies are aligned to business objectives and measures of success
  • Negotiate with vendors to secure the best inventory and pricing available for our clients
  • Cultivate strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media planners
  • Operate with a solutions-oriented approach and a high degree of client servicing
  • Contribute to high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
Desired Qualifications
  • Hands on DSP buying experience
  • Previous holistic media planning experience
  • Experience working with a 3rd party ad server
  • Experience in digital reporting dashboards such as Datorama
  • Experience in holistic media planning with a focus on search and social
  • Basis Certified