Full-Time

Manager/Senior Manager

CRM and Lifecycle Marketing

Posted on 7/29/2024

BillionToOne

BillionToOne

201-500 employees

Molecular diagnostics for prenatal and oncology testing

Biotechnology
Healthcare

Compensation Overview

$130k - $200kAnnually

+ Equity Options + Healthcare Options + 401k Match + Paid Parental Leave

Senior, Expert

Menlo Park, CA, USA + 1 more

More locations: Hayward, CA, USA

Remote position available, but in-office work in Menlo Park or Union City, CA is an option for local candidates.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Customer Service
Data Analysis
Requirements
  • Bachelor's degree in marketing, business administration, or a related field. A Master's degree is preferred.
  • 5-8+ years in CRM, customer retention, or related roles.
  • Experience developing a lifecycle marketing strategy, mapping customer touchpoints, developing customer segmentations, developing communications and launching campaigns end to end
  • Experience mapping customer lifecycles in collaboration with sales and other cross-functional stakeholders
  • Experience, developing and managing multi-touch, omni-channel integrated experiences via web, Email, SMS, and physical
  • Experience leading the sourcing and deploying of CRM platforms and ESPs
  • Proficiency in CRM platforms, marketing automation tools, and analytics software to effectively manage customer data and campaign execution.
  • Excellent analytical skills, with the ability to translate data into actionable insights and strategies.
  • Strong leadership and team management abilities, with experience in leading and mentoring cross-functional teams.
  • Strategic mindset, capable of aligning CRM initiatives with broader business goals and driving results.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders.
  • Results-oriented, with a track record of achieving and exceeding CRM targets and KPIs.
  • Passion for delivering exceptional customer experiences and a customer-centric mindset.
Responsibilities
  • Develop and execute a comprehensive CRM strategy that aligns with the company's goals and objectives for customer engagement, loyalty, and retention.
  • Design, implement, and optimize CRM programs across various channels, including email, SMS, push notifications, and in-app messaging.
  • Execute campaigns hands-on with support from product marketing, design, engineering internal and external resources.
  • Utilize customer data and segmentation techniques to personalize communication and marketing campaigns, ensuring relevance and effectiveness.
  • Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates.
  • Collaborate with cross-functional teams, including marketing, product, data analytics, and customer service, to ensure a seamless and consistent customer experience across all touchpoints.
  • Implement marketing automation tools and CRM platforms to automate and streamline customer interactions, ensuring efficient and scalable processes.
  • Define and monitor key performance metrics related to CRM effectiveness, such as customer lifetime value, customer satisfaction, and retention rates.
  • Analyze customer behavior, engagement patterns, and purchase history to derive actionable insights and make data-driven recommendations for improving customer retention and loyalty.
  • Stay informed about industry trends and emerging CRM technologies, proactively identifying opportunities for innovation and growth.
  • Manage relationships with external vendors and agencies to leverage their expertise and ensure successful execution of CRM initiatives.

BillionToOne specializes in molecular diagnostics within the healthcare sector, focusing on prenatal screening and oncology testing. Their proprietary QCT technology allows for the detection and quantification of diseases at a single base-pair resolution, enabling the identification of minute variations in DNA. The company offers two main products: Northstar Select™, which helps determine the best initial therapy for patients, and Northstar Response™, which tracks the effectiveness of that therapy. Unlike many competitors, BillionToOne emphasizes accuracy, efficiency, and accessibility in molecular testing, providing diagnostic services directly to healthcare providers. Their goal is to positively impact healthcare by making molecular testing more reliable and available to everyone.

Company Stage

Series D

Total Funding

$380.2M

Headquarters

Menlo Park, California

Founded

2016

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • BillionToOne achieved a billion-dollar valuation with a $130 million funding round.
  • Their new Austin facility will create 1,000 jobs, boosting production and local economy.
  • Recognition as Diagnostics Company of the Year highlights their industry leadership.

What critics are saying

  • Emerging biotech startups could threaten BillionToOne's market share.
  • Rapid technological advancements may render their current technology obsolete.
  • Expansion into new facilities may face operational challenges or delays.

What makes BillionToOne unique

  • BillionToOne's QCT technology detects DNA variations at single base-pair resolution.
  • Their UNITY Fetal Antigen NIPT is the first US cfDNA test for fetal antigen genotyping.
  • They replace invasive amniocentesis with a safe, affordable blood test for prenatal screening.

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Benefits

Competitive pay

Retirement savings package

Parental leave

Free snacks & lunches

Medical, dental, & vision premiums

On campus perks

Free-on-site EV charging

INACTIVE