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Full-Time

Manager/Senior Manager

CRM and Lifecycle Marketing

Confirmed live in the last 24 hours

BillionToOne

BillionToOne

201-500 employees

Molecular diagnostics for prenatal and oncology testing

Hardware
Social Impact
Biotechnology
Healthcare

Compensation Overview

$130k - $200kAnnually

+ Equity Options + Healthcare Options + 401k Match + Paid Parental Leave

Senior, Expert

Menlo Park, CA, USA + 1 more

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Customer Service
Data Analysis
Requirements
  • Bachelor's degree in marketing, business administration, or a related field. A Master's degree is preferred.
  • 5-8+ years in CRM, customer retention, or related roles.
  • Experience developing a lifecycle marketing strategy, mapping customer touchpoints, developing customer segmentations, developing communications and launching campaigns end to end
  • Experience mapping customer lifecycles in collaboration with sales and other cross-functional stakeholders
  • Experience, developing and managing multi-touch, omni-channel integrated experiences via web, Email, SMS, and physical
  • Experience leading the sourcing and deploying of CRM platforms and ESPs
  • Proficiency in CRM platforms, marketing automation tools, and analytics software to effectively manage customer data and campaign execution.
  • Excellent analytical skills, with the ability to translate data into actionable insights and strategies.
  • Strong leadership and team management abilities, with experience in leading and mentoring cross-functional teams.
  • Strategic mindset, capable of aligning CRM initiatives with broader business goals and driving results.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders.
  • Results-oriented, with a track record of achieving and exceeding CRM targets and KPIs.
  • Passion for delivering exceptional customer experiences and a customer-centric mindset.
Responsibilities
  • Develop and execute a comprehensive CRM strategy that aligns with the company's goals and objectives for customer engagement, loyalty, and retention.
  • Design, implement, and optimize CRM programs across various channels, including email, SMS, push notifications, and in-app messaging.
  • Execute campaigns hands-on with support from product marketing, design, engineering internal and external resources.
  • Utilize customer data and segmentation techniques to personalize communication and marketing campaigns, ensuring relevance and effectiveness.
  • Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates.
  • Collaborate with cross-functional teams, including marketing, product, data analytics, and customer service, to ensure a seamless and consistent customer experience across all touchpoints.
  • Implement marketing automation tools and CRM platforms to automate and streamline customer interactions, ensuring efficient and scalable processes.
  • Define and monitor key performance metrics related to CRM effectiveness, such as customer lifetime value, customer satisfaction, and retention rates.
  • Analyze customer behavior, engagement patterns, and purchase history to derive actionable insights and make data-driven recommendations for improving customer retention and loyalty.
  • Stay informed about industry trends and emerging CRM technologies, proactively identifying opportunities for innovation and growth.
  • Manage relationships with external vendors and agencies to leverage their expertise and ensure successful execution of CRM initiatives.

BillionToOne specializes in molecular diagnostics within the healthcare sector, focusing on prenatal screening and oncology testing. Their proprietary QCT technology allows for the detection and quantification of diseases at a single base-pair level, enabling the identification of minute variations in DNA. The company offers two main products: Northstar Select™, which helps determine the best initial therapy for patients, and Northstar Response™, which tracks the effectiveness of that therapy. Unlike many competitors, BillionToOne's business model centers on providing these diagnostic services directly to healthcare providers, generating revenue through the sale of their testing services. The goal of BillionToOne is to enhance the accuracy, efficiency, and accessibility of molecular testing, driven by a commitment to growth, equality, and teamwork in making a positive impact on healthcare.

Company Stage

Series C

Total Funding

$295.9M

Headquarters

Menlo Park, California

Founded

2016

Growth & Insights
Headcount

6 month growth

6%

1 year growth

20%

2 year growth

76%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $130M Series D funding round, led by PremjiInvest, positions BillionToOne for significant growth and expansion.
  • Partnerships with major companies like Johnson & Johnson enhance their credibility and market reach.
  • The appointment of Ross Taylor as CFO brings seasoned financial leadership, supporting the company's hypergrowth trajectory.

What critics are saying

  • The competitive landscape in molecular diagnostics is intense, requiring continuous innovation to maintain a leading position.
  • Dependence on healthcare providers for revenue could be impacted by changes in healthcare policies or economic downturns.

What makes BillionToOne unique

  • BillionToOne's QCT technology offers single base-pair resolution, providing unparalleled accuracy in molecular diagnostics.
  • Their focus on both prenatal screening and oncology testing allows them to address critical healthcare needs with specialized products like Northstar Select™ and Northstar Response™.
  • The company's mission-driven culture and commitment to accessibility set them apart in the biotech industry.

Benefits

Competitive pay

Retirement savings package

Parental leave

Free snacks & lunches

Medical, dental, & vision premiums

On campus perks

Free-on-site EV charging