Sr. Manager/Director
CRM and Lifecycle Marketing
Confirmed live in the last 24 hours
BillionToOne

201-500 employees

Precision molecular diagnostics company
Company Overview
BillionToOne's mission is to remove the fear of the unknown by providing molecular diagnostics that are accurate, fast, and accessible. The company has created a molecular counting platform that can accurately count DNA molecules at the single-count level to help improve disease detection.
Biotechnology
B2B

Company Stage

Series C

Total Funding

$311.9M

Founded

2016

Headquarters

Menlo Park, California

Growth & Insights
Headcount

6 month growth

11%

1 year growth

34%

2 year growth

143%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
Customer Service
Data Analysis
CategoriesNew
Growth & Marketing
Requirements
  • Bachelor's degree in marketing, business administration, or a related field. A Master's degree is preferred.
  • 6+ years (8+ for Director) in CRM, customer retention, or related roles.
  • Experience developing a lifecycle marketing strategy, mapping customer touchpoints, developing customer segmentations, developing communications and launching campaigns end to end
  • Experience mapping customer lifecycles in collaboration with sales and other cross-functional stakeholders
  • Experience developing and managing multi-touch, omni-channel integrated experiences via web, Email, SMS, and physical
  • Experience leading the sourcing and deploying of CRM platforms and ESPs
  • Proficiency in CRM platforms, marketing automation tools, and analytics software to effectively manage customer data and campaign execution.
  • Excellent analytical skills, with the ability to translate data into actionable insights and strategies.
  • Strong leadership and team management abilities, with experience in leading and mentoring cross-functional teams.
  • Strategic mindset, capable of aligning CRM initiatives with broader business goals and driving results.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders.
  • Results-oriented, with a track record of achieving and exceeding CRM targets and KPIs.
  • Passion for delivering exceptional customer experiences and a customer-centric mindset.
Responsibilities
  • Develop and execute a comprehensive CRM strategy that aligns with the company's goals and objectives for customer engagement, loyalty, and retention.
  • Design, implement, and optimize CRM programs across various channels, including email, SMS, push notifications, and in-app messaging.
  • Execute campaigns hands-on with support from product marketing, design, engineering internal and external resources.
  • Utilize customer data and segmentation techniques to personalize communication and marketing campaigns, ensuring relevance and effectiveness.
  • Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates.
  • Collaborate with cross-functional teams, including marketing, product, data analytics, and customer service, to ensure a seamless and consistent customer experience across all touchpoints.
  • Implement marketing automation tools and CRM platforms to automate and streamline customer interactions, ensuring efficient and scalable processes.
  • Define and monitor key performance metrics related to CRM effectiveness, such as customer lifetime value, customer satisfaction, and retention rates.
  • Analyze customer behavior, engagement patterns, and purchase history to derive actionable insights and make data-driven recommendations for improving customer retention and loyalty.
  • Stay informed about industry trends and emerging CRM technologies, proactively identifying opportunities for innovation and growth.
  • Manage relationships with external vendors and agencies to leverage their expertise and ensure successful execution of CRM initiatives.