Full-Time
Publicis Groupe
10,001+ employees
Global leader in marketing and communications
No salary listed
Entry, Junior
Chicago, IL, USA
Hybrid role requiring three days in-office each week.
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- 1-2+ yrs OOH Planning/Buying experience
- Basic understanding of the OOH industry and key vendors across large and small markets
- Knowledge of OOH Media metrics and use of planning tools including Telmar, SQAD, Geopath a plus
- Excellent organizational and communication skills
- Detail-oriented, must be able to multi-task and work under tight deadlines in a fast-paced environment
- Proficiency in Microsoft software, specifically Word, Excel and PowerPoint
- Assist day to day OOH planning and buying duties across top tier, National and Local accounts from start to finish (including contracting, buy stewardship and post campaign analysis)
- Assist team with RFP and buying process, including organizing and compiling proposals, mapping, building plan recommendations, building PowerPoint decks and contracting buys
- Work closely with Strategy team to ensure plan recommendations meet client strategies and objectives and are sent in a timely manner
- Work with team to pull client billing and spend reports
- Negotiate with vendors to hit savings and budget goals
- Stay on top of industry trends, bringing new and innovative thinking to clients
- Attend and participate in agency training sessions
Publicis Groupe specializes in marketing, communications, and digital transformation, serving a wide array of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creativity to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates its various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.
Company Size
10,001+
Company Stage
IPO
Headquarters
Paris, France
Founded
1926
Simplify's Take
What believers are saying
- BR Media acquisition enhances data-driven audience strategies and campaign impact.
- Expansion into Latin America with Retargetly and Practia indicates growth in emerging markets.
- Advertise BG acquisition boosts performance marketing capabilities in Eastern Europe.
What critics are saying
- Increased competition in influencer marketing from firms like WPP and Omnicom.
- Potential challenges in integrating BR Media's operations with Publicis' global structure.
- Rapid AI evolution may outpace Publicis' current capabilities against competitors like Accenture.
What makes Publicis Groupe unique
- Publicis' acquisition of BR Media enhances its influencer marketing capabilities significantly.
- Strategic expansion into Latin America shows Publicis' targeted growth in emerging markets.
- Strengthening AI-driven platforms with Wibilong acquisition boosts conversational AI offerings.
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Company News
The deal is part of the $1.5 billion the Parisian holding company has spent on acquisitions over the past six months.
Publicis announced the acquisition of Brazil's BR Media Group, a leading influencer marketing firm with over 500,000 creators. The deal, valued at approximately R$550 million, aims to integrate BR Media's data technology with Publicis' Epsilon platform, enhancing audience strategies and campaign impact. This move is part of Publicis' strategy to expand in Latin America, following previous acquisitions like Retargetly and Practia.
Stéphane Boukris sold the conversational platform Wibilong to Publicis for over €2 million, after purchasing it for €200k in 2019. Initially in decline under Teleperformance, Wibilong was revitalized by Boukris and David Schwarz, expanding its client base and enhancing its AI-driven platform. They also brought back founder Jean-Christophe Hua to lead the company. Boukris, an investor in 53 startups, previously sold Ametix to La Poste and Excelsior to Alan Allman Associates.
PUBLICIS GROUPE ANNONCE L’ACQUISITION DE MARS UNITED COMMERCE, CRÉANT AINSI LE LEADER DU COMMERCE CONNECTÉ ...
PUBLICIS GROUPE met la main sur l'agence DOWNTOWN PARIS