Job Description
The Director of Content creates synergy amongst internal teams, external partners, and client stakeholders to carryout best-in-class campaigns for a high-profile account. Furthermore, the Director will utilize their knowledge of content, content strategy, and the advertisement/vendor landscape to build and strengthen top tier content partnerships and leverage the best investment options possible.
Must haves include at least 10 years of relevant experience and a proven track record of building and maintaining strong relationships amongst internal and external partners. The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with target audience.
This role is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence.
Role Objectives:
- Valuate and monetize Content offerings across agency and clients
- Lead pricing & content negotiations with media partners
- Defines the business and brand opportunity for content programing in client media ecosystems
- Creates Partnership and comms strategy alongside planning and investment teams to ensure cohesiveness with larger brand/media plans
- Participate and help lead client brainstorms, guiding ideation with proper strategic insights
- Work with planning and strategy teams to help write the brief and creative presentation decks for partners
- In partnership with Investment teams, briefs selected media partners
- Adds critical insight to partnerships and leads media partner client recommendations
- Provides client service oversight throughout the process
- Help to create internal and external facing timelines for all phases of content project development
- Integrates with the media team to create distribution and optimization strategy
- Integrates with the investment team to optimize content with investment strategy
- Develops measurement strategy for partnerships, focusing on by brand KPIs
- Help develop and enforce departmental protocols and procedures
- Manage day-to-day team through all aspects of the planning and campaign execution cycle
- Maintain strong relationships with internal and external client teams, providing thought-leadership and insight for all larger portfolio wide projects (ex. Upfronts)
- Manage Supervisor and Associate level work ensuring all IOs are correctly completed, and ad serving/trafficking needs are met for content campaigns
- Oversee budgets, and monthly budgeting exercises led by team Supervisor including actualizations and draft billing
Qualifications
- Bachelor’s degree or higher in marketing, advertising, business, or equivalent
- 10+ years of media experience
- Previous management experience
- Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
- Strong understanding of analytics to inform and validate planning and strategy
- History of identifying media opportunities, presenting them to clients, and executing
- Experience monitoring and recommending improvements to the entire media planning process
- Ensuring people are adopting the best in class tools, techniques, systems to deliver effective media processes
- Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively