Job Description

The Director of Content creates synergy amongst internal teams, external partners, and client stakeholders to carryout best-in-class campaigns for a high-profile account. Furthermore, the Director will utilize their knowledge of content, content strategy, and the advertisement/vendor landscape to build and strengthen top tier content partnerships and leverage the best investment options possible.  

Must haves include at least 10 years of relevant experience and a proven track record of building and maintaining strong relationships amongst internal and external partners.  The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with target audience. 

This role is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence. 

Role Objectives:

• Valuate and monetize Content offerings across agency and clients
• Lead pricing & content negotiations with media partners
• Defines the business and brand opportunity for content programing in client media ecosystems
• Creates Partnership and comms strategy alongside planning and investment teams to ensure cohesiveness with larger brand/media plans
• Participate and help lead client brainstorms, guiding ideation with proper strategic insights
• Work with planning and strategy teams to help write the brief and creative presentation decks for partners
• In partnership with Investment teams, briefs selected media partners
• Adds critical insight to partnerships and leads media partner client recommendations
• Provides client service oversight throughout the process
• Help to create internal and external facing timelines for all phases of content project development
• Integrates with the media team to create distribution and optimization strategy
• Integrates with the investment team to optimize content with investment strategy
• Develops measurement strategy for partnerships, focusing on by brand KPIs
• Help develop and enforce departmental protocols and procedures
• Manage day-to-day team through all aspects of the planning and campaign execution cycle
• Maintain strong relationships with internal and external client teams, providing thought-leadership and insight for all larger portfolio wide projects (ex. Upfronts)
• Manage Supervisor and Associate level work ensuring all IOs are correctly completed, and ad serving/trafficking needs are met for content campaigns
• Oversee budgets, and monthly budgeting exercises led by team Supervisor including actualizations and draft billing

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business, or equivalent
• 10+ years of media experience
• Previous management experience
• Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
• Strong understanding of analytics to inform and validate planning and strategy
• History of identifying media opportunities, presenting them to clients, and executing
• Experience monitoring and recommending improvements to the entire media planning process
• Ensuring people are adopting the best in class tools, techniques, systems to deliver effective media processes
• Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively