Full-Time

Vice President of Data Partnerships

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Expert

Chicago, IL, USA

Category
Business Development
Business & Strategy
Required Skills
Communications
Marketing
Requirements
  • 10+ years professional experience in advertising, digital marketing, media planning, or similar.
  • Led successful strategic partnerships with Tech, Data and Platform partners in challenging times, achieving win, wins on all sides.
  • Excellent communicator and presenter with all stakeholders of varying levels and skilled backgrounds, and proficiency for creating informative and educational content for wide-scale distribution.
  • Knowledge of digital media campaign configuration, activation, optimization and reporting processes.
  • Autonomous decision-making & problem-solving to represent the best interests of Epsilon, clients, Publicis Groupe, and its agencies.
  • Organized, detail-oriented, and process-minded; but also creative, flexible, and a strategic thinker.
  • Comfortable working with ambiguity in a fast-paced, rapidly changing environment.
Responsibilities
  • Management of the commercial relationship between Epsilon and 3-5 Strategic partners (Liveramp, Google, TTD, etc) by working closely with the product activation leadership to align on priorities and product development to support client needs while ensuring commercially beneficial terms that support our growth goals.
  • Lead strategic support regarding the commercial strategies of audience pricing, again working closely with product and pricing teams to ensure the cost/value equation is a win, win for brands, data partners and Epsilon.
  • Serve as a Primary Subject Matter Expert (SME) on Epsilon’s product and service capabilities as part of a Publicis Groupe client or pitch team to ensure capabilities are clearly articulated, demonstrated and delivered alongside the dedicated client delivery team.
  • Be the SME on those partner services, our joint initiatives, strategic leadership updates/communication and partnership with Epsilon Product teams and Publicis Groupe.
  • Partner with EPC Product, Business and Pricing teams to package data commercial terms that are beneficial to all. Evangelize the differentiated benefits of EPC Audiences, proprietary data assets, and joint partner solutions that support EPC Activation.
  • Evangelize Epsilon Products and Services within Publicis Groupe clients and pitches to help drive clarity and holistic solutions to meet client needs across data, tech and media in a consultative manner.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE