Director – Product Marketing
Confirmed live in the last 24 hours

51-200 employees

Residential energy storage & eletrification devices
Company Overview
Span’s mission is to design, build, and deploy products that electrify to aid in decarbonizing the world and to slow the effects of climate change. The company is reimagining the 100-year-old electrical panel by providing electrification upgrades like solar, home battery, and EV charging equipment.
San Francisco, CA, USA
Experience Level
Desired Skills
Growth & Marketing
  • Experience building and leading product marketing at growth stage and mature companies
  • Experience directly developing winning value propositions and messaging positioning that has led to commercial outcomes
  • Demonstrated ability to lead cross-functional teams and drive project execution
  • Hands-on experience leading product go-to-market at every stage of the life cycle, from testing and piloting to full release (plus subsequent feedback loops)
  • Experience working with product and sales teams to drive alignment, prioritization, and results
  • Deep experience identifying and leveraging the right qualitative and quantitative methods to understand customer needs
  • Demonstrated ability to lead groups through the creative process of developing and testing solutions
  • Work collaboratively with the product, sales, engineering, and marketing teams to unify efforts that lead to a shared understanding of what problems SPAN solves/what benefits SPAN provides, and for whom
  • Develop the resources, assets, programs, and governance structure to ensure the vision takes hold and unites SPAN teams around a shared set of priority focus areas
  • Communicate effectively across stakeholders from from product managers to the C-suite; use influence and drive buy-in
  • Lead the process to clarify, prioritize, and drive alignment around customer needs across all groups at SPAN - unify the company around the vision, insights, problems to solve, and the corresponding commercial opportunities to seize
  • Develop deep empathy and intuition around customer needs; build tools and programs that help deepen this awareness across the business
  • Lead customer research efforts (both sustained programs and ad-hoc projects for specific explorations); own this area end-to-end from identifying the need to conduct research to completing it with internal resources OR identifying external agency support
  • Work with the product team to conduct TAM analysis to size and prioritize opportunity areas
  • Play a key role in driving SPAN's growth, by developing compelling, differentiated value propositions that deeply connect to customer needs
  • Lead the translation effort between SPAN's features and benefits and customer priorities / pain points
  • Support other teams in applying messaging consistently across mediums and customer touchpoints
  • Work with the sales and marketing teams to develop impactful campaigns and programming for all customer groups, in order to drive increased adoption of SPAN
  • Customer groups include consumers/homeowners, B2B (installer / distribution), utility/regulated groups and new business development prospects
  • Own the process and success of the commercial release / go-to-market process, from testing and piloting new products to general sales availability
  • Translate ongoing customer and commercial team feedback into digestible product requirements for future product development
Desired Qualifications
  • Experience in the residential energy sector across hardware and software (home solar and storage systems, utility programs and rate structures)
  • Experience with connected home/IoT products (connected devices, smart appliances, assistants)
  • Experience at product-led companies
  • Experience at early-growth stage companies
  • Experience in sales
  • The U.S. base salary range for this position is $195,800 - $231,990 plus benefits, equity and variable compensation for Sales-related roles. This range represents SPAN's good faith estimate of competitively-priced salary for the role based on national, real-time industry data from companies of a similar growth stage. This range reflects minimum and maximum new hire salaries for the role across US locations. Within the range, individual pay is determined by location and individual factors including relevant skills, experience and education or training. This range correlates to the relative level of the candidate we believe we need for the role and may require an adjustment for candidates of a different level
  • Your recruiter can share more about the specific salary range for the location this role is based during the hiring process