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Sr. Channel Marketing Manager
Posted on 10/28/2022
Remote • Carmel, IN, USA • Indiana, USA
Experience Level
Desired Skills
Customer Service
  • 10+ years of relevant experience working with Wholesale channel management and/or within a complex Go-to-market strategy
  • Bachelor's degree required
  • B2B experience preferred. Expertise in creating dynamic B2B channel strategy in $1B+ organizations
  • Solid understanding of multi-step distribution and indirect channel sales
  • Understanding of sales pipeline and channel management; including experience supporting pricing strategy for various channel partners, navigating market pricing dynamics
  • Previous user or strong exposure to sales and/or marketing automation tools
  • Excellent ability to collaborate across functions - Sales, Product Management, Customer Service, Vertical Marketing, Marketing Communications, Finance, and IT
  • Results-oriented with proven execution skills
  • Ability to travel 25%
  • Primary marketing communication leader with Wholesale sales team members and customers. Including coordination with Strategic Business Units, Digital, and other disciplines as noted above. Represents a single point of contact for delivering key information
  • Coaches team member in managing communication with locksmiths and discretionary security integrators as well as sales and other cross business disciplines
  • Primary communication lead from Sales and Customers back to the Business, Digital, Finance, and other teams within the disciplines as noted above. Represents a single point of contact for Voice of Customers and Voice of Sales strategy
  • Drive key channel promotions and marketing initiatives across various B2B categories including development programs, promotions, and rebate programs
  • Key point of contact and vendor relationship with business development/co-op funds program
  • Develop annual planning calendar aligned with product launch plans and focus areas and work with wholesalers to implement yearly use of business development/co-op funds to support our growth
  • Actively engage in face-to-face meetings with wholesalers for recurring business planning meetings, rolling out new programs, promotions, and product launches and driving usage of business development/co-op funds
  • Assess performance of the channel relative to their end customers and capabilities and recommend appropriate actions to Marketing & Sales Management to target growth areas
  • Lead planning & coordination of monthly meetings with internal Wholesale channel sales leadership and sales consultants, including Locksmith or Integrator channel leaders
  • Ensure marketing materials and programs are field-ready for channel activation, and market adoption is scaled & reviewed
  • Establish and manage channel communication plan though regular emails, webcasts, partner events, and online portal content
  • Communicate with channel partners to assess customer need, drive alignment of channel marketing budget with key business initiatives and channel needs
  • Identify and support local/regional industry events with customers, as well as plan overall strategy and execute various logistics for larger shows such as the SHDA conference and Allegion Partnership Summit
  • Oversees channel research projects to collect valuable information regarding market trends and implements channel campaigns, utilizes market data and analyses to recommend marketing strategies to upper management

10,001+ employees

Security products & solutions provider
Company Overview
Allegion’s mission is to help keep people safe and secure where they live, learn, work, and visit. The company has more than 30 brands across the globe that specialize in security around the doorway to innovative access control and workforce productivity systems.
  • Competitive pay
  • PTO
  • Career development
  • More benefits
Company Core Values
  • Serve others, not yourself
  • Do the right thing
  • Be curious beyond the obvious
  • Have a passion for Excellence
  • Enjoy what you do and celebrate who we are
  • Be safe, be healthy
  • Be empowered and accountable
  • This is your business, run with it