Full-Time

Marketing Strategist

Posted on 2/27/2025

Bottomline

Bottomline

5,001-10,000 employees

Digital banking and payments automation platform

No salary listed

Senior, Expert

Portsmouth, NH, USA

The role can be remote to hybrid located in Eastern or Central Time Zone.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 7+ years of experience in marketing strategy, segmentation, or analytics, in financial services, fintech or payments.
  • Proven ability to develop and implement data-driven marketing strategies that generate revenue in a cost-efficient manner.
  • Strong experience working cross-functionally with marketing, sales, and product teams.
  • Expertise in CRM, marketing analytics, and segmentation tools.
  • Excellent communication and presentation skills.
  • A strategic mindset with the ability to think beyond execution to drive long-term impact.
Responsibilities
  • Design innovative marketing programs to increase awareness, drive demand, and enhance the value proposition of our business payments network and treasury solutions.
  • Conduct deep dives into customer data, identifying trends, behaviors, and opportunities to refine our targeting and messaging.
  • Define and refine customer segments, ensuring marketing programs align with key personas and business needs.
  • Develop compelling narratives, backed by data, to gain alignment and buy-in from executive leadership and key stakeholders.
  • Monitor market trends, competitor positioning, and industry shifts to ensure our strategy remains ahead of the curve.
  • Engage with industry analysts and key influencers to shape market perception, gather insights, and strengthen Bottomline's position in the treasury and payments space.
Desired Qualifications
  • Comfortable with your marketing strategies being tied to revenue expectations.
  • A big thinker with a passion for strategy, data, and customer insights.
  • A natural storyteller who can translate complex data into compelling marketing narratives.
  • A collaborator who excels at building consensus and influencing without direct authority.
  • An analytical mind, experienced with data tools, segmentation methodologies, and market research.

Bottomline Technologies operates in the financial technology sector, providing a digital banking and payments platform that helps businesses and financial institutions automate and streamline their payment processes. Their solutions include automating accounts payable cycles, managing financial messaging flows, and creating engagement platforms for banks. They also offer risk management tools to identify and mitigate threats, ensuring compliance and reducing complexity. Bottomline's services include Swift for secure global transactions, and they operate on a software-as-a-service (SaaS) model, generating revenue through subscription fees and service charges. The company differentiates itself by prioritizing customer success and aiming to simplify and secure business payments and processes.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Portsmouth, New Hampshire

Founded

1989

Simplify Jobs

Simplify's Take

What believers are saying

  • Bottomline's real-time payments chat capabilities align with the rise of real-time payments.
  • The demand for API-driven banking solutions supports Bottomline's robust API capabilities.
  • Digital transformation in banking accelerates, benefiting Bottomline's comprehensive digital banking platform.

What critics are saying

  • Rapid technological change may outpace Bottomline's ability to maintain a competitive edge.
  • The sale of the legal spend management division may reduce revenue and market share.
  • Mounting regulatory pressures could increase operational costs and complexity for Bottomline.

What makes Bottomline unique

  • Bottomline offers a comprehensive digital banking and payments platform for diverse clients.
  • The company integrates Paymode payment capabilities with a pre-enrolled vendor network.
  • Bottomline's platform includes embedded risk management and predictive analytics features.

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Benefits

Hybrid Work Options

Company News

Bottomline Technologies
Apr 2nd, 2025
Bottomline Wins Multiple Gold Stevie(R) Awards for Sales and Customer Service

Bottomline wins multiple Gold Stevie(R) Awards for Sales and Customer Service.

FinTech Magazine
Mar 25th, 2025
PairSoft Expands B2B Payments Access Through Bottomline Partnership

By embedding Bottomline's Paymode payment capabilities into PairSoft's AP automation suite, users can access a pre-enrolled vendor network, gain real-time payment visibility, and utilize fraud prevention controls within one platform.

GlobeNewswire
Mar 19th, 2025
Bottomline Wins "Best Overall Fintech Software" Designation

LOS ANGELES, March 19, 2025 (GLOBE NEWSWIRE) -- FinTech Breakthrough , an independent market intelligence organization that recognizes the top companies, technologies and products in the global FinTech market, today announced that Bottomline , a global leader in business payments, has been selected as winner of the “Best Overall FinTech Software” award in the 9th annual FinTech Breakthrough Awards program.The 2025 FinTech Breakthrough Award recognizes the standout innovation of Bottomline’s Commercial Digital Banking Platform, a breakthrough solution that goes beyond payments and cash management functionality to serve as a fully integrated commercial banking and payments platform. The product includes robust API capabilities enabling Financial Institutions to operate with more flexibility and agility and create unique customer experiences.Bottomline’s recently extended capabilities of the Commercial Digital Banking Platform include deep integration with Bottomline's Paymode Business Payments Network, allowing banks to better service business customers from small businesses to large corporations with multibank relationships. The integration creates the possibilities of new revenue streams for Financial Institutions by enabling them to better monetize payments by clearing vcards, checks and ACHs via the Paymode network versus traditional payment rails.By integrating Paymode with Bottomline’s Digital Banking platform, the enrollment process is seamless for customers. Upon login, eligible businesses will see a banner highlighting their enrollment eligibility and their estimated return based on their current payees matched with Paymode's 550,000+ network. Enrollment can be completed entirely online.Additionally, Bottomline's platform supports embedded risk management capabilities to mitigate fraud from both internal and external threats and delivers predictive analytics and benchmarking to enhance customer engagement, boost bank performance, and drive profitable relationships through proactive, usage-triggered outreach. The platform also provides patented real-time payments chat capabilities.“Bottomline makes banks and businesses smarter, enhancing user experiences while keeping clients and payments secure

The Manila Times
Feb 25th, 2025
Bottomline Wins Cross-Border Payment Company of the Year

PORTSMOUTH, N.H., Feb. 25, 2025 (GLOBE NEWSWIRE) - Bottomline, a global leader in business payments, has been awarded "Cross-Border Payment Company of the Year: North America" by International Banker.

PR Newswire
Feb 20th, 2025
Sedgwick Acquires Legal Spend Management Business From Bottomline

MEMPHIS, Tenn., Feb. 20, 2025 /PRNewswire/ -- Sedgwick, a leading global provider of claims management, loss adjusting and technology-enabled business solutions and Bottomline, a global leader in business payments and cash management, have signed an agreement whereby Sedgwick will acquire Bottomline's industry-leading legal spend management (LSM) division. The LSM business services the property and casualty (PC) insurance industry, providing carriers, third party administrators (TPAs), self-insured entities and corporate legal departments with cloud-based software applications and complementary legal bill review solutions. Sedgwick will leverage Bottomline's modern and highly scalable LSM technology infrastructure, including its Legal-X and Legal eXchange web platforms, in helping clients control the cost of litigation. Pending the closing of the transaction, which is subject to customary conditions and regulatory approvals, Sedgwick plans to operate the LSM business as a separate division

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