Major League Baseball’s is looking for a marketer to assist with MLB.TV subscription growth across its digital portfolio.

The ideal candidate will be a key member of the product and subscriptions group with responsibilities including subscription acquisition, retention and promotional input. 

Responsibilities

• New subscriber acquisition planning and activation across platforms

• Subscriber offers, pricing, and promotions including testing and modeling

• Subscriber segmentation

• Reporting, analysis, and recommendations

• Understanding of best practices

• Customer obsession

• New subscriber acquisition planning and activation across platforms

• Build marketing plan for subscriber acquisition across owned and operated and third-party channels

• Create and maintain marketing messaging for MLB digital subscription products

• Build and execute against existing and new promotional events and products to acquire 

• Define retention incentives and timing

Desired Skills

• Strong communication skills in order to help and instruct users on social media.

• Experience writing, editing, and crafting content in the social media space using company voice and following established guidelines.

• Positive personality and good interpersonal skills with the ability to maintain a pleasant disposition when faced with negative feedback or customer complaints.

• The ability to learn and remember technical instructions on short notice.

• Knowledgeable in the use of streaming applications and social platforms.

Requirements

• 1-2  of marketing or promotional experience years prior experience that demonstrates strong successful leadership ability and solid understanding of the complexities of subscription sales and marketing

• Excellent interpersonal, problem solving, and team player skills.

• Excellent communication and active listening skills.

• Experience with data, analysis, and business intelligence tools

• Experience in optimizing initiatives against growth-related KPIs.

• Experienced in launching, build or ongoing management of a digital subscription product

• Willingness to be hands-on as well as strategic

• Computer proficiency with knowledge of database services

• Bachelor’s degree OR equivalent combination of education and experience.

Why MLB?

Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the Major Leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.

MLB’s vision is to be the global sport of choice for youth to play, fans of all backgrounds to enjoy and a desired destination for employment. With a belief that the journey to growth and greatness is ongoing, MLB gives employees the opportunity to continue learning and honing their skills with programs such as: tuition reimbursement; mentorship programs; lunch and learns; online course subscriptions; paid industry certifications; business resource groups; and more.

MLB provides its employees with exceptional medical, dental, and vision coverage. Premiums are 100% employer covered to help employees focus on being their best!

Are you ready to Step Up to the Plate? Apply below!

Major League Baseball is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Per the NYC pay transparency law, the hiring range for this position is $56,000 - $65,000.

As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skills and any other factors Major League Baseball (MLB) considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees. MLB offers employees a full range of best in class benefits with no employee contributions towards medical, dental, and vision coverage premiums, as well as incentive and recognition programs, life insurance and automatic employer 401k contributions. All benefits are subject to eligibility requirements and the terms of official plan documents which may be modified or amended from time to time.