Content Strategist

The Content Strategist / Web Writer role is responsible for helping to shape and craft simple, approachable, and straightforward language and hierarchy, while levering our brand voice & tone for our marketing websites. In partnership with marketers, web strategists, designers, product owners, and technologists, this position plays a critical role in shaping our end to end experiences to guide, inform and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement.

Key Responsibilities and Duties

• Plan, write and present content for existing and emerging web experiences.

• Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach marketing goals and TIAA’s external audiences.

• Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.

• Develops content strategy documents or project plans for content contribution, including deadlines coordinated with creative, marketing and technical teams to ensure that site-specific objectives and timetables are met.

• Conduct content audits and content gap analyses to ensure that user experiences consistent and in line with industry best practices and enterprise needs, consulting competitive when appropriate.

• Collaborate with UX design and writing teams to build consistency and clarity across experiences.

• Research and analyze audience need, preferences, objectives, and methods. Study and understand how audiences consume content to make decisions about retirement.

• Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.

• Writes and/or edits all web content optimizing for user experience (UX), including accuracy, readability, search engine optimization and appropriateness for target audience and the web medium; provides feedback and collaborates with writers and content contributors.

• Provides input to and enforces editorial style sheets, policies and procedures for web-specific content to ensure consistency in style, tone and quality of websites, in adherence with best practices.

• Assess, catalog and organize website content based on navigational flow models and high-level navigation standards.

• Partner with integrated search to create search engine optimization (SEO) plan for content, including keyword research, assessing current landscape, developing a plan and measuring results based on ongoing changes to the content.

• Speak and present to clients on content strategy, page design and user experience standards; collaborate with colleagues on content strategies and best practices.

• Works with Client Marketing and Brand teams to ensure all content components meet established standards.

• Updates older content to meet new content standards

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Preferred Experience & Qualifications

• 5+ years of content strategy and / or content management experience

• Strong and demonstrated background in: enterprise experience design; consumer product design; mobile platform design in an agile delivery model

• Strong and demonstrated background in:  Figma, InVision, and Miro

• Eager to be innovative and possess a strong ‘test and learn’ mentality

#LI-KG1

Related SkillsAdaptability, Audience-focused Communication, Communication Channel Management, Communication Strategy, Consultative Communication, Content Development, Copywriting, Relationship Management, Story Telling, TIAA Products/Services Acumen

Anticipated Posting End Date:

2025-05-01Base Pay Range: $85,000/yr. - $115,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Read more about your rights and view government notices here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: accessibility.support@tiaa.org

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