Visual Designer

About Middesk

Our goal is to make it easier for businesses to work together. Since 2018, we have been a leading disruptor in the business identity market. While consumer identity technology has seen significant modernization and digitization over the past decade, business identity and verification largely continues to be a manual process, specifically in the context of onboarding businesses to receive access to financial products and services. Our best-in-class business identity platform provides access to complete, up-to-date information that financial services institutions and fintechs need to make educated decisions about their customers and facilitate rapid onboarding and transacting. Our vision is that every company can instantly gain access to all the data, products, and services they need to establish and grow their business with ease. Middesk came out of Y Combinator, is backed by Sequoia Capital and Accel Partners, and was recently named to Forbes Fintech 50 List and cited as an industry leader in business verification by digital identity strategy firm, Liminal.

The Role

As the Visual Designer, you will collaborate with our marketing and product teams to develop design assets that resonate with our audience and align with our brand vision. Your work will support a wide range of marketing initiatives, including product launches, demand generation, digital campaigns, and customer communications. You will play a key role in shaping how our brand is perceived and ensure consistency across all marketing materials.

What You’ll Do:

• Own and evolve the design system that brings Middesk’s brand and product stories to life.

• Define and craft the creative concepts for integrated marketing campaigns to ensure the Middesk brand is being promoted across channels in everything we build.

• Craft attention-grabbing, fabulous social media content, videos, and data visualizations that get people interested in Middesk’s products and mission.

• Conceptualize and design marketing materials for digital and print, including email campaigns, landing pages, social media assets, display ads, and event collateral.

• Create high-quality materials to support sales, recruiting, and press outreach efforts including industry reports, e-books, swag, presentations, one pagers, and more.

• Work closely with product marketing to design graphics that communicate the value and functionality of our solutions.

• Contribute to video, animation, and multimedia projects as needed, ensuring a high standard of visual quality.

• Create compelling visual content for the website, ensuring designs are optimized for user experience and conversion.

What We’re Looking For:

• You have at least 5 years of design experience working in the B2B space (in an agency working with B2B clients is fine!).

• You love bringing data-driven insights to the content design process.

• You come with imagination and aren’t afraid to share your perspectives.

• You enjoy working independently; once you learn the context and business objectives for a piece, you’re comfortable starting to design.

• You have a track record of successfully delivering integrated campaign content, optimizing user experience for the desired call to action.

• You are organized and can maintain design systems and libraries to support the needs of cross-functional teams.

• You have the ability to translate complex ideas into visually appealing designs that resonate with a B2B audience.

• You have strong communication skills and the ability to work effectively in a collaborative, cross-functional environment.

• If you have experience with motion graphics, video editing, or animation - that’s a bonus!