Marketing Specialist - Brand, Social & Creative

Founded in 2020, Lavender is the largest nurse-owned and operated online psychiatry and therapy office in the United States. Our extraordinary team of 100+ talented and like-minded folks works remotely from across the United States, Canada and the Philippines to collaboratively increase access to high-quality, high-touch mental healthcare. Lavender is a human-first organization and our people embody:

• A bias towards action
• A capacity for self-direction
• Originality and creative instincts 
• Courageous and bold thinking
• And the potential to achieve even more 

If you’re looking for a fast-paced, constantly evolving environment where your voice matters and you can truly have an impact creating high-quality, user-centric mental health services, we want to hear from you!

Lavender is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives and background will lead to a better environment for our team and a better experience for our clients. We strongly encourage people of color and members of the LGBTQ+ community to apply. 

The Opportunity 

Join Lavender as our next Brand, Social & Creative Marketing Specialist, the creative force who brings our caring, nurse-led mental health brand to life. We are looking for a passionate creator who is excited to shape how Lavender feels and speaks across every touchpoint.

You’ll be joining a brand rooted in compassion and trust. Lavender was founded to create a space where feelings are felt, respected, and cared for, a mission grounded in nursing empathy, not venture-backed tech. You’ll champion our human-first ethos and elevate our brand across social, digital, and strategic brand experiences.

As our creative unicorn, you'll:

• Be the brand steward by bringing consistency, warmth, and authenticity to every message, visual, and campaign
• Own the philosophy of “kind, convenient, transparent”, the Lavender way of caring through marketing
• Inspire through creative concepting and execution, from videos and campaigns to community-driven storytelling and brand activations
• Connect culture and care by tapping into cultural moments and creating real emotional touchpoints that resonate with our audiences
• Cultivate trust via strategy and execution, and mirroring how our psychiatric NPs provide both talk therapy and medication in one seamless, compassionate visit
• Measure and refine campaigns using data, empathy, and a desire to help people flourish
• This role is for someone who’s a thoughtful strategist, a creative doer, and a brand protector. You’ll help shape how Lavender shows up, not just as a company, but as a trusted human partner in mental health

The Responsibilities

• Develop and lead integrated brand and social strategies that strengthen Lavender’s identity and expand our reach
• Act as a brand steward, ensuring consistency of messaging, visuals, and tone across all channels
• Concept, produce, and deliver high-impact creative (social campaigns, digital ads, brand activations, event materials, website content, video)
• Write compelling copy tailored to each platform and campaign, balancing creativity with clarity
• Create engaging short-form video, reels, and visual assets to fuel our digital presence
• Proactively identify cultural moments, trends, and conversations where Lavender should show up authentically
• Manage, grow, and engage Lavender’s online community across key platforms (LinkedIn, Instagram, TikTok, Facebook, YouTube, Reddit)
• Partner with internal teams to bring brand initiatives to life across the full marketing mix
• Measure and report on performance metrics, using insights to iterate and push creative boundaries
• Contribute to the marketing team’s big-picture goals while remaining agile enough to jump into other projects when needed

The Candidate

• Bachelor’s degree in Marketing, Communications, Design, or related field
• 3–5 years of experience in brand marketing, social media, or creative content roles (experience across both B2B and B2C a plus)
• A true creative generalist: strong design instincts, copywriting skills, and storytelling abilities
• Proficiency with design and editing tools (Adobe Creative Suite, Canva, CapCut, Premiere Pro, etc.)
• Deep understanding of social media platforms, algorithms, and emerging trends
• Comfortable working end-to-end: from strategy and concepting to execution and reporting
• Strong community management experience and ability to build authentic engagement
• Analytical mindset with experience using data to inform creative decisions
• Ability to juggle multiple projects in a fast-moving, remote-first, startup environment
• Experience in healthcare, mental health, or another highly regulated industry preferred
• Aligned with Lavender’s values: First, be kind; Act with integrity; Grow together; Be exceptional; Celebrate & have fun; Nurture ideas (inclusivity, diversity, equity, access & service)

Why you should join Lavender

• Work for a company that is truly making a difference in the world 
• Remote work
• A caring, spirited, and experienced team
• An international work environment that embraces diversity and inclusion 
• Be part of a growing startup where you have the opportunity to help shape the company
• In-person meetups 
• Competitive compensation 

For more about what it’s like to work at Lavender, see our careers page at https://www.joinlavender.com/careers. 

Bring your whole self to work

Lavender believes that nurturing an environment where diversity and inclusion can thrive is critical to our success. We are proud to be an equal opportunity employer and do not discriminate on the basis of any status protected by law, including race, colour, religion, sex, orientation, gender identity or expression, national origin, age, disability, or genetic information.

If you need accommodation during the recruitment process, please reach out to [email protected]. We appreciate the interest of every applicant, however, we contact only those selected for an interview.

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