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Responsible for developing strategies and overseeing implementation of a comprehensive corporate communication plan for the West Virginia University Health System’s (System) Signature Service Lines. Also responsible for communication to the public via a public website that promotes the service line, as well as publications targeted to the public and referring physicians. Oversees event planning, as well as public relations and advertising for community efforts.
MINIMUM QUALIFICATIONS:
EDUCATION, CERTIFICATION, AND/OR LICENSURE:
1. Bachelor’s degree
EXPERIENCE:
1. Ten (10) years’ experience in communications, public relations, marketing
PREFERRED QUALIFICATIONS:
EDUCATION, CERTIFICATION, AND/OR LICENSURE:
1. Master’s degree
2. 5 years relevant experience in a healthcare-related organization
CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.
1. Serves as chief internal communications officer and strategist for the Signature Service Line.
2. Provides routine strategic internal communications counsel and support to senior Service Line leaders; helps identify communication priorities, strategies and tactics, and crafts messages. Also provides support to other leaders, internal groups, committees, and employees.
3. Develops strategies and oversees implementation of comprehensive plans for regular and emergency internal communication to Service Line employees, including WVU physicians and residents.
4. Conducts periodic examinations of communication tactics to determine if they are achieving desired results.
5. Oversees the publication of a Service Line employee e-newsletter.
6. Guides development and management of the public website that promotes the Service Line.
8. Oversees development of physician blogs that promote services being marketed.
9. Oversees planning and execution of Service Line events, including groundbreakings, topping out ceremonies, grand openings, and celebrations.
10. Directs a comprehensive, targeted, and sustainable community relations program that enhances the Service Line’s image and increases its visibility, helps improve the health and quality of life of West Virginians, and contributes to the organization’s obligation to provide community benefits in the public interest.
11. Works closely with community and WVU leaders and serves as the Service Line representative on committees and task forces.
PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
SKILLS AND ABILITIES:
1. Skilled and respected communicator with exceptional writing, storytelling and presentation skills, along with sophisticated knowledge of visual media.
2. Excellent understanding of complex and changing healthcare issues, especially related to academic healthcare institutions.
3. Ability to formulate coherent communication strategies, to translate complex issues and topics into understandable language, and to tailor clear and persuasive messages to different audiences across a variety of communication platforms.
4. The professional presence and expertise to engage, build relationships and provide communications counsel to senior leaders, as well as other leaders, internal groups, committees and employees.
5. Understanding of changing trends and technology in communications and in society, especially relating to an academic healthcare facility.
6. Extensive experience with the development and implementation of tactics related to corporate communications; public and referring physician communications, including website development; event planning; public relations and marketing; and community relations.
7. Excellent time management and deadline management skills.
8. Ability to manage a budget in excess of $500,000.
Additional Job Description:
This position will lead all marketing and communications activities at the WVU Rockefeller Neuroscience Institute. They will be responsible for developing and implementing comprehensive marketing strategies that focus on brand awareness; clinical care and program growth; scientific advancements; and outreach, while supporting the Institute's mission. This position will have the responsibility for implementing multi-channel campaigns, including digital, print, and social media, as well as stakeholder communications and public relations. They will collaborate with various departments and regional locations to ensure a cohesive brand identity and messaging.
Scheduled Weekly Hours:
40
Shift:
Day (United States of America)
Exempt/Non-Exempt:
United States of America (Exempt)
Company:
WVUH West Virginia University Hospitals
Cost Center:
512 WVUH Marketing
Address:
33 Medical Center DriveMorgantownWest Virginia
Equal Opportunity Employer
West Virginia University Health System and its subsidiaries (collectively "WVUHS") is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
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