Full-Time

Director – Customer Marketing

Confirmed live in the last 24 hours

ParetoHealth

ParetoHealth

51-200 employees

Self-insured employee health benefits solutions

Consulting
Healthcare

Senior

Philadelphia, PA, USA

Must be willing to travel seasonally, 10% of the time.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Minimum of eight years of B2B customer marketing experience, ideally with experience with brokers and employer benefits.
  • Demonstrated strong project management skills with the ability to oversee multiple projects, prioritize effectively, and meet tight deadlines.
  • Must be willing to travel seasonally, 10% of the time, to meet business needs.
Responsibilities
  • Conduct consultant and member interviews to define customer journey, Jobs to Be Done, message map, and enablement tools to meet business objectives at each stage of the member lifecycle to inform the marketing roadmap and product roadmap.
  • Develop a cohesive communications strategy that spans the entire customer journey.
  • Develop compelling campaigns and Account Management team enablement toolkits that measurably increase member and consultant Account Management team onboarding satisfaction and increases rates of renewal and product adoption.
  • Expand and measure Account Management training programs, building both in-person and video-based content.
  • Oversee the launch of a customer advocacy program that identifies member champions, generates 3-5 member case studies a quarter, and informs our commercial and product strategies.
  • Implement a member feedback flywheel to track feedback, influence company prioritization, and report back to stakeholders on the business impact.
  • Manage team of 1 direct report.
  • Manage central repository for all member enablement materials to ensure consistency and accessibility across the account management organization.
  • Implement a weekly reporting mechanism to track and analyze engagement and business impact with a goal of increasing future accountability and continuous improvement.

ParetoHealth offers employee health benefits solutions for small and medium-sized businesses through a self-insured model, allowing companies to directly cover their employees' health claims. Their main product is the "benefits captive" program, where multiple companies share the financial risks of health claims, helping to manage costs effectively. Unlike traditional insurance, ParetoHealth uses data-driven intelligence to monitor health plan usage and control claims costs, ensuring employees receive quality care at competitive prices. The company's goal is to provide a comprehensive health benefits solution while fostering a culture of diversity, equity, and inclusion.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$522.1K

Headquarters

Philadelphia, Pennsylvania

Founded

2011

Growth & Insights
Headcount

6 month growth

2%

1 year growth

2%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Significant investment from Warburg Pincus and Great Hill Partners positions ParetoHealth for accelerated growth and market expansion.
  • The appointment of experienced leaders like Christine Lui Chen and Maeve O'Meara indicates strong leadership and strategic direction.
  • Achieving a milestone of 2,000 employers in their captive program demonstrates robust market acceptance and scalability.

What critics are saying

  • The complexity of managing a self-insured model and benefits captive program may pose operational challenges and require continuous innovation.
  • Dependence on the success of their data-driven intelligence system to manage claims costs could be a vulnerability if the system fails or underperforms.

What makes ParetoHealth unique

  • ParetoHealth's self-insured model and benefits captive program offer SMEs a unique way to manage and mitigate health benefit costs, unlike traditional insurance models.
  • Their data-driven intelligence system proactively manages claims costs, ensuring high-quality care at the best possible price, setting them apart from competitors.
  • ParetoHealth's commitment to DEI fosters a diverse and inclusive workforce, driving innovation and excellence in their services.

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