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Full-Time

Senior/Staff UX/UI Designer

Posted on 8/19/2024

Northbeam

Northbeam

51-200 employees

Marketing intelligence platform for advertisers

Data & Analytics
Consulting

Senior, Expert

Remote in USA

Category
Product & UX/UI Design
UI/UX & Design
Required Skills
UI/UX Design
Communications
Adobe Creative Suite
Figma
Sketch
Requirements
  • Extensive UX experience working in a B2B business with enterprise customers.
  • Demonstrated ability to deliver UX and UI prototypes for validation and implementation.
  • A professional portfolio demonstrating strong strategic, conceptual, and visual proficiency working with data-rich products with complex workflows.
  • Expert-level knowledge of industry design tools such as Figma, Sketch, Adobe Creative Suite, etc.
  • Exceptional communication and presentation skills.
  • 5+ years of relevant design experience.
Responsibilities
  • Engage directly with customers to understand their needs and translate them into requirements and designs – in partnership with a cross-functional team of product managers and engineers.
  • Develop a strong UX/UI vision for the Northbeam platform, advocating for excellent design and understanding its impact on development.
  • Create wireframes, prototypes, and high fidelity designs to communicate how the Northbeam product should work.
  • Iteratively deliver and enhance products that empower Northbeam’s customers to excel in their jobs, helping marketers extract actionable insights from Northbeam’s rich data.

Northbeam is a marketing intelligence platform that helps businesses optimize their advertising budgets and improve performance, specifically targeting brands that spend over $250,000 monthly on ads. It combines Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM) to analyze the effectiveness of marketing efforts across various channels. The platform operates on a subscription-based model with custom pricing, offering personalized support to clients. Key features include budget scenario recommendations and channel-specific revenue forecasting, enabling clients to make informed, data-driven decisions.

Company Stage

Series A

Total Funding

$15M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-3%

2 year growth

92%
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Simplify's Take

What believers are saying

  • Recent funding rounds, including a $15 million Series A and nearly $20 million in new equity, position Northbeam for aggressive expansion and product development.
  • The addition of new metrics like shipping, discounts, refunds, and taxes enhances the platform's analytical capabilities, providing more comprehensive insights for clients.
  • Northbeam's advanced features like budget scenario recommendations and channel-by-channel revenue forecasting enable clients to make highly informed, data-driven decisions.

What critics are saying

  • The reliance on large-scale advertisers means Northbeam may be vulnerable to economic downturns that impact advertising budgets.
  • The competitive landscape in marketing intelligence is fierce, with numerous well-funded players vying for market share.

What makes Northbeam unique

  • Northbeam's integration of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM) offers a comprehensive approach to understanding marketing impact, unlike competitors who may focus on just one method.
  • The platform's focus on large-scale advertisers with significant budgets allows for tailored, high-impact solutions that smaller competitors may not be able to provide.
  • Northbeam's subscription model with dedicated support from a Customer Success Manager and Media Strategist ensures personalized service, setting it apart from more generic, self-service platforms.
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