Full-Time
Vice President of Marketing
Zus Health
51-200 employees
Subscription platform integrating patient health data
Compensation Overview
$200k - $240k/yr
United States
Hybrid
 Growth & Marketing (2) |
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- 8+ years of progressive marketing experience within healthcare technology, healthcare SaaS, interoperability, digital health, or value-based care organizations.
- Proven success leading marketing initiatives that directly contributed to pipeline growth and revenue outcomes.
- Deep expertise across product marketing, demand generation, growth marketing, and marketing operations.
- Strong understanding of healthcare industry dynamics, buyer personas, regulatory environments, and enterprise healthcare sales cycles.
- Experience marketing technical products and translating complex concepts into clear customer value.
- Demonstrated ability to build scalable marketing systems, processes, and teams in fast-growing startup environments.
- Strong analytical mindset with experience leveraging data, attribution, and experimentation to drive decision-making.
- Hands-on experience with modern marketing automation and customer relationship management platforms, including HubSpot, Salesforce, and Webflow.
- Enthusiasm for leveraging artificial intelligence tools and workflow automation to modernize marketing operations and improve team effectiveness.
- Ability to travel approximately 25% of the time to team meetings, client visits, and industry conferences.
- Passion for improving healthcare in the United States.
- Partner closely with Sales leadership to optimize pipeline creation, account engagement, and go-to-market effectiveness.
- Develop and execute a comprehensive marketing strategy aligned with company growth objectives, revenue goals, and product adoption.
- Own and evolve the company's positioning, messaging, and category narrative within the healthcare technology landscape.
- Establish and track key performance indicators across pipeline generation, marketing influence, conversion, engagement, brand awareness, and customer expansion.
- Analyze campaign performance and marketing attribution to continuously improve return on investment and go-to-market efficiency.
- Build and scale multi-channel demand generation programs across digital, field, account-based marketing, lifecycle, partner, and content marketing.
- Design campaigns that drive measurable pipeline growth and accelerate enterprise deal cycles.
- Develop and optimize lead nurturing and account engagement strategies throughout the buyer journey.
- Lead strategic field marketing initiatives, including conferences, executive dinners, customer events, webinars, and industry activations.
- Translate complex healthcare data and interoperability concepts into compelling messaging and market-facing narratives.
- Partner with Product and Commercial teams to launch new products, features, and strategic initiatives.
- Develop sales enablement materials, customer-facing collateral, pitch decks, case studies, and thought leadership content.
- Ensure consistency across brand, voice, messaging, and customer experience.
- Lead marketing operations, automation, and tooling strategy across HubSpot, Salesforce, Webflow, analytics, and artificial-intelligence-enabled systems.
- Identify opportunities to leverage artificial intelligence tools and automation to improve marketing productivity, campaign performance, personalization, reporting, and content development.
- Establish scalable processes, reporting frameworks, and operational rigor to support company growth.
- Bring a data-driven approach to experimentation, optimization, and resource allocation.
- Recruit, mentor, and develop a high-performing marketing organization over time.
- Foster a culture of ownership, creativity, operational excellence, and continuous learning.
- Serve as a collaborative cross-functional leader and trusted partner across the business.
- Experience marketing healthcare data platforms, application programming interfaces, interoperability solutions, or infrastructure products.
- Experience supporting enterprise sales organizations and complex business-to-business buying motions.
- Familiarity with artificial-intelligence-enabled marketing tools, agentic workflows, and modern go-to-market automation platforms.
- Excellent written, verbal, and executive communication skills.
- Strong creative instincts with an eye for brand, storytelling, and customer experience.
- Ability to operate both strategically and tactically in a fast-moving environment.
Zus Health builds a platform that plugs into healthcare workflows to give providers quick access to patients’ histories, medication adherence data, and other important health information. The product helps health systems, telehealth services, and chronic care teams by reducing manual data gathering and easing administrative tasks, while offering real-time alerts for medication pickups and streamlined patient intake. It differentiates itself by focusing on seamless integration, timely, actionable insights, and a holistic view of patient data to improve care delivery and efficiency, rather than reinventing the care process from scratch. The company’s goal is to improve patient outcomes and operational efficiency by making patient data more accessible and useful for clinicians and care teams.
Company Size
51-200
Company Stage
Early VC
Total Funding
$74M
Headquarters
Boston, Massachusetts
Founded
2020
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Simplify's Take
What believers are saying
- Athenahealth integration and Civitas membership validate distribution and network credibility.
- Zus said February 2025 revenue grew eightfold, with 12 new client collaborations.
- May 2026 free AI summaries for customers deepen usage and raise switching costs.
What critics are saying
- Jonathan Bush's 2026 Maine gubernatorial run distracts leadership during a competitive interoperability cycle.
- Zus's own docs admit access depends on Patient.active, so workflow errors block cross-network data.
- Epic, Oracle Health, and HIE incumbents can bundle interoperability, compressing Zus's standalone value.
What makes Zus Health unique
- Zus embeds ZAP directly inside athenahealth Marketplace, reaching point-of-care workflows.
- Its FHIR-based patient graph spans 70,000 provider organizations and 270 million patients.
- Generated Patient Summaries launched May 4, 2026, turning fragmented records into usable chart prep.
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Benefits
Health Insurance
Wellness Program
401(k) Company Match
Unlimited Paid Time Off
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 2%2 year growth
↓ -2%BOSTON, April 22, 2024 /PRNewswire/ -- Zus Health, a pioneering healthcare data interoperability platform, today announced an agreement with athenahealth , Inc. through the company's Marketplace program. As part of the athenahealth ® Marketplace , this newly integrated application is now available to athenahealth's growing network of healthcare providers to enable them to eliminate clinical blind spots and close care gaps directly at the point of care.With the Zus Aggregated Profile (ZAP), Zus Health's core product, providers can quickly gather the whole story on their patient's health journey both within and out of their own clinic to prevent disease progression and hospitalizations before they happen. Through the ZAP, care teams can access easy-to-use patient data sourced from 70K+ provider organizations across the country, including comprehensive history on conditions, medications, labs and diagnostics, encounters, documents, allergies, and more. Zus Health's intelligent refresh capabilities automatically incorporate newly available data directly into the ZAP, ensuring that care teams can take immediate action on time-sensitive insights like hospitalizations and missed medications. As a result, organizations using Zus Health see a wide range of clinical, operational, and financial benefits, including:More informed, holistic care delivery to their patientsLess administrative time spent gathering patient medical historyMore satisfied care teams and patientsImproved care outcomes and quality performance"Our mission at Zus is to create a new normal for healthcare data interoperability – where there's no more 'my organization's patient data' and 'that specialist's patient data', but rather a shared, living snapshot of all of a patient's data in one place," said Jonathan Bush, CEO of Zus Health
Membership Working to Improve Health Data Sharing NationwideBOSTON, July 10, 2023 /PRNewswire/ -- Zus Health , a shared health data platform designed to accelerate healthcare data interoperability, today announced it has joined Civitas Networks for Health , the largest national network of its kind. Civitas includes member organizations working to use health information exchange, health data and multi-stakeholder, cross-sector approaches to improve health.As an innovator in healthcare data interoperability, Zus Health provides user-friendly, accessible patient data at the point of care. Joining Civitas, a community that promotes collaboration across systems throughout the country, strengthens both organizations' shared mission. This move not only signals Zus' commitment to furthering healthcare innovation but is also an important step in building towards a collaborative health data sharing ecosystem that will ultimately enhance patient care and outcomes."Healthcare data is like a conversation where everyone is earnestly reaching out and communicating to each other – but in totally different languages!" said Jonathan Bush, CEO & Founder of Zus. "That's why we're thrilled to be a part of the Civitas community. This organization and its members are working hard to translate, and we want to support that.""Civitas Networks for Health is excited to have Zus join our national network," said Lisa Bari, CEO of Civitas
This week Zus is excited to announce its upcoming Züs hackathon with NYTechAlliance – a great opportunity for its community.
Zus Health, a Boston, MA-based next-gen shared health data platform bringing distributed patient data directly to the point of care, raised $40M from JAZZ Venture Partners, F-Prime Capital, Maverick Ventures, and Andreessen Horowitz (a16z).
Alongside the funding, Zus announced a partnership with primary care tech company Elation Health, which provides tools for telehealth, patient engagement and an EHR geared toward primary care practices.