Full-Time
Director of Marketing Operations
Posted on 12/22/2022
K-12 help desk software
Senior
Atlanta, GA, USA
- Experience with modern b2b martech, performance marketing, and reporting /attribution tools
- Deep experience with Pardot and Salesforce; Experience with ABM platforms (6sense, Demandbase or Terminus)
- Confirmed experience of driving Sales/Marketing alignment and being accountable to a Marketing sourced pipeline target
- Proven track record of converting data-driven analytics to gain customer insights, set marketing mix, and drive targeted campaigns
- Ability to drive and lead change management programs across functionally and geographically distributed strategic partner organizations
- Strong intellectual curiosity to develop and embrace new standard methodologies to build a continuous improvement culture
- Provide day-to-day support on campaign performance to ensure we are using every dollar of marketing spend to the fullest. Review marketing mix/channel performance with teams to optimize trade-offs
- Lead operational cadence and drive regular interlocks and orchestration with Sales/Marketing to monitor performance against plan, identify key potential issues, track progress against key action items, etc
- Identify, implement, and manage our marketing technology solutions. Help us solve problems and uncover opportunities with effective use of a modern MarTech stack
- Architect, implement and enforce lead processes and lead follow up
- Own the quality of our marketing database, including contact acquisition, enrichment, and deliverability
- You will initially be system admin for core martech solutions, including Pardot and an ABM platform
- Strong focus on all our marketing leading indicators to identify key trends and provide accurate forecasts so we can course-correct if needed early in the quarter
- Establish a data-driven culture across Demand Gen to champion our pipeline contribution and drive positive ROI on our program investments
- Run post-mortem meetings on key marketing programs to assess what is driving the best outcomes
- Lead key initiatives across Marketing that will have a positive impact on growth, productivity, retention, and/or the Customer Experience
- Provide key ad hoc analysis (e.g., funnel optimization, ABM performance, propensity to buy models, etc.) to help the management team refine/adjust the strategy as needed
- Full immersion in all Marketing channels (both offline and digital) at a rapidly growing SaaS organization focused on a B2B audience. K-12 experience is a plus
Incident IQ's mission is to transform K-12 workflows by digitizing service delivery to empower students, teachers, and support teams. The company operates a platform to streamline help desk ticketing, IT asset management, maintenance work orders, and more.
Company Stage
Private
Total Funding
N/A
Headquarters
Atlanta, Georgia
Founded
2016
6 month growth
↑ 16%1 year growth
↑ 38%2 year growth
↑ 58%Benefits
We facilitate whole-person growth where employees are able to develop personally as well as professionally.
We offer an energetic and collaborative environment, Everyone’s opinion matters!
We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE!
We provide excellent work/life balance.