Full-Time

Group Product Marketing Manager

Posted on 7/26/2024

Vanta

Vanta

501-1,000 employees

Automates SOC 2 compliance for businesses

Enterprise Software
Cybersecurity

Compensation Overview

$184k - $217kAnnually

+ Commission + Bonus + Equity + Medical Benefits + 401(k) Plan + Other Company Perk Programs

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Have 7+ years of Product Marketing experience, with an emphasis on B2B SaaS
  • Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience
  • Enjoy working with data and pairing those quantitative conclusions with the qualitative conversations you have with users
  • Find delight in understanding how things work and then explaining your newfound knowledge to others
Responsibilities
  • Define and manage go-to-market (GTM) strategy for Vanta’s security products, including messaging, positioning, launch planning, GTM enablement content (sales, customer success), and customer adoption
  • Plan and execute large product launches (including partnership with comms to align on product narrative), report back on performance, and optimize our launch processes for scale
  • Author compelling content for each stage of the customer journey, from blog posts to sales collateral
  • Talk regularly to Vanta’s customers, analyze your own data, and understand our competitive landscape to help shape the product strategy and roadmap and inform Vanta’s overall marketing strategy
  • Build relationships with every team at Vanta—product management, demand gen, sales, design, customer success, and engineering—to define our customer segments and deliver effective communications, from everyday emails to major launches
  • Refine Vanta’s pricing and packaging based on deep insights around the market, our product value, and customer needs in partnership with finance, operations, product, sales, and customer success
  • Be a strong customer champion, creative marketer, and problem solver

Vanta simplifies the process of obtaining and maintaining SOC 2 certification, which is essential for organizations that manage sensitive customer data. The company offers a software-as-a-service (SaaS) platform that automates numerous checks to ensure that security controls are effective and compliant with industry standards. This automation helps small to medium-sized enterprises (SMEs) and tech companies monitor risks and vulnerabilities continuously, significantly reducing the time and cost associated with achieving SOC 2 compliance. Vanta's subscription-based model provides clients with a more efficient and cost-effective way to maintain compliance compared to traditional methods. The goal of Vanta is to transform the compliance process, allowing organizations to focus on their core operations while enhancing their security posture.

Company Stage

Series C

Total Funding

$343.4M

Headquarters

San Francisco, California

Founded

2018

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Vanta secured $150M in Series C funding, boosting its growth potential.
  • Partnership with HITRUST enhances Vanta's credibility in the healthcare sector.
  • Rising demand for automated compliance solutions supports Vanta's market expansion.

What critics are saying

  • Emerging competitors like ComplyCube could challenge Vanta's market position.
  • Healthcare data breaches may increase demand for more robust security measures.
  • Reliance on partnerships like HITRUST poses risks if standards evolve significantly.

What makes Vanta unique

  • Vanta automates up to 90% of audit preparation, reducing compliance costs significantly.
  • The platform offers real-time insights, enhancing trust and streamlining security reviews.
  • Vanta's HITRUST e1 solution automates 80% of requirements, ensuring continuous compliance.

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Benefits

100% Benefits Coverage

Flexible & Remote Work

Paid Parental Leave

Unlimited PTO

Health & Wellness

401(k)

INACTIVE