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Full-Time

Group Product Marketing Manager

Confirmed live in the last 24 hours

Vanta

Vanta

501-1,000 employees

Automates SOC 2 compliance for businesses

Enterprise Software
Cybersecurity

Compensation Overview

$184k - $217kAnnually

+ Commission + Bonus + Equity + Medical Benefits + 401(k) Plan + Other Company Perk Programs

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Have 7+ years of Product Marketing experience, with an emphasis on B2B SaaS
  • Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience
  • Enjoy working with data and pairing those quantitative conclusions with the qualitative conversations you have with users
  • Find delight in understanding how things work and then explaining your newfound knowledge to others
Responsibilities
  • Define and manage go-to-market (GTM) strategy for Vanta’s security products, including messaging, positioning, launch planning, GTM enablement content (sales, customer success), and customer adoption
  • Plan and execute large product launches (including partnership with comms to align on product narrative), report back on performance, and optimize our launch processes for scale
  • Author compelling content for each stage of the customer journey, from blog posts to sales collateral
  • Talk regularly to Vanta’s customers, analyze your own data, and understand our competitive landscape to help shape the product strategy and roadmap and inform Vanta’s overall marketing strategy
  • Build relationships with every team at Vanta—product management, demand gen, sales, design, customer success, and engineering—to define our customer segments and deliver effective communications, from everyday emails to major launches
  • Refine Vanta’s pricing and packaging based on deep insights around the market, our product value, and customer needs in partnership with finance, operations, product, sales, and customer success
  • Be a strong customer champion, creative marketer, and problem solver

Vanta simplifies the process of obtaining and maintaining SOC 2 certification, which is essential for organizations that manage sensitive customer data. The company offers a software-as-a-service (SaaS) platform that automates numerous checks to ensure that security controls are effective and compliant with industry standards. This automation helps small to medium-sized enterprises (SMEs) and tech companies monitor risks and vulnerabilities continuously, significantly reducing the time and cost associated with the SOC 2 certification process. Vanta's subscription-based model provides clients with a more efficient and cost-effective way to achieve compliance compared to traditional methods. The goal of Vanta is to transform how organizations approach SOC 2 certification, enhancing security while allowing clients to focus on their core business operations.

Company Stage

M&A

Total Funding

$210.2M

Headquarters

San Francisco, California

Founded

2018

Growth & Insights
Headcount

6 month growth

9%

1 year growth

27%

2 year growth

56%
Simplify Jobs

Simplify's Take

What believers are saying

  • Vanta's innovative use of AI and automation in trust management has earned it recognition as the #1 Most Innovative Security Company by Fast Company.
  • The company's strategic partnerships, such as with HITRUST, enhance its credibility and expand its market reach.
  • Vanta's continuous development of new features, like Questionnaire Automation and Vanta AI, positions it as a leader in the cybersecurity and compliance market.

What critics are saying

  • The competitive landscape in cybersecurity and compliance is intense, with many players vying for market share.
  • Rapid growth and continuous innovation may strain Vanta's resources and operational capabilities.

What makes Vanta unique

  • Vanta's focus on automating SOC 2 compliance processes sets it apart from competitors who rely on more manual methods.
  • The company's SaaS model provides a recurring revenue stream, allowing for continuous platform improvements and customer support.
  • Vanta's recent partnership with HITRUST to automate HITRUST e1 certification further differentiates it by expanding its compliance capabilities.

Benefits

100% Benefits Coverage

Flexible & Remote Work

Paid Parental Leave

Unlimited PTO

Health & Wellness

401(k)