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Manager – Audience Development
Confirmed live in the last 24 hours
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Agile
Business Strategy
Data Analysis
Management
Marketing
Social Media
Requirements
  • Demonstrate ambition and enthusiasm when taking on challenges
  • Proactively take action, holding self and others accountable
  • Be agile and prepared to quickly adapt when priorities unexpectedly shift
  • Proactively pursue opportunities to learn and build new skills
  • Seek and provide feedback to strengthen and improve development areas
  • Actively learn through experimentation, using success and failures as learning opportunities
  • 4 year degree from an accredited university in marketing, advertising, business, or related field and 4+ years experience in data-driven marketing or related functional area; OR equivalent relevant experience
  • Hands on experience working in Customer Data Platforms (CDP), managing and analyzing audience data
  • Experience building strategic customer journeys for both acquisition and retention marketing
  • Understanding of various media channels and platforms with an emphasis on digital, mobile and social media
  • Experience executing audience-centric marketing strategies and programs
  • Strong understanding of baseball - MLB, clubs, and players - preferred
Responsibilities
  • Performs business and audience analysis and provides insights and outputs to Marketing colleagues that can help define audience profiling and segmentation
  • Acts as CDP Marketing subject matter expert and power user, leveraging frameworks and best practices in order to fuel activation recommendations across MLB and Clubs
  • Partners closely with internal Data Platform & Marketing Analytics team to inform building advanced use cases and custom audience segments
  • Works with Digital Media team to maximize utilization of audiences and test & learn methodologies to capture new learnings
  • Partners with Strategy & Analytics teams to understand efficacy of targeting, and to deliver data-driven insights and recommendations on audience performance across campaigns and touch points
  • Establishes new ways for MLB to grow and enrich its first-party data, and methods for leveraging second and third-party data in marketing campaigns
  • Collaborates with Marketing colleagues to create comprehensive audience-centric marketing plans, across paid and owned channels, reaching key audience segments to achieve business goals
  • Keeps a pulse on the sports, media, and entertainment marketing best practices and trends
  • Demonstrates understanding of business priorities
  • Develops specific goals and project plans to prioritize, organize, and accomplish work in support of business priorities
  • Collaborates with team members, internal/external partners, and stakeholders to execute against project objectives
  • Provides ongoing status updates to share progress against established goals, gaps, and support needs to maintain progress against project plans
  • Actively solicits stakeholder feedback and responds to concerns in a timely manner
  • Communicates in a clear and concise manner that is easy to understand
Major League Baseball
Major League Baseball is a professional baseball organization.
Company Overview
Major League Baseball is a professional baseball organization.