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Manager – Audience Development
Confirmed live in the last 24 hours
New York, NY, USA
Experience Level
Desired Skills
Business Strategy
Data Analysis
Social Media
  • Demonstrate ambition and enthusiasm when taking on challenges
  • Proactively take action, holding self and others accountable
  • Be agile and prepared to quickly adapt when priorities unexpectedly shift
  • Proactively pursue opportunities to learn and build new skills
  • Seek and provide feedback to strengthen and improve development areas
  • Actively learn through experimentation, using success and failures as learning opportunities
  • 4 year degree from an accredited university in marketing, advertising, business, or related field and 4+ years experience in data-driven marketing or related functional area; OR equivalent relevant experience
  • Hands on experience working in Customer Data Platforms (CDP), managing and analyzing audience data
  • Experience building strategic customer journeys for both acquisition and retention marketing
  • Understanding of various media channels and platforms with an emphasis on digital, mobile and social media
  • Experience executing audience-centric marketing strategies and programs
  • Strong understanding of baseball - MLB, clubs, and players - preferred
  • Performs business and audience analysis and provides insights and outputs to Marketing colleagues that can help define audience profiling and segmentation
  • Acts as CDP Marketing subject matter expert and power user, leveraging frameworks and best practices in order to fuel activation recommendations across MLB and Clubs
  • Partners closely with internal Data Platform & Marketing Analytics team to inform building advanced use cases and custom audience segments
  • Works with Digital Media team to maximize utilization of audiences and test & learn methodologies to capture new learnings
  • Partners with Strategy & Analytics teams to understand efficacy of targeting, and to deliver data-driven insights and recommendations on audience performance across campaigns and touch points
  • Establishes new ways for MLB to grow and enrich its first-party data, and methods for leveraging second and third-party data in marketing campaigns
  • Collaborates with Marketing colleagues to create comprehensive audience-centric marketing plans, across paid and owned channels, reaching key audience segments to achieve business goals
  • Keeps a pulse on the sports, media, and entertainment marketing best practices and trends
  • Demonstrates understanding of business priorities
  • Develops specific goals and project plans to prioritize, organize, and accomplish work in support of business priorities
  • Collaborates with team members, internal/external partners, and stakeholders to execute against project objectives
  • Provides ongoing status updates to share progress against established goals, gaps, and support needs to maintain progress against project plans
  • Actively solicits stakeholder feedback and responds to concerns in a timely manner
  • Communicates in a clear and concise manner that is easy to understand
Major League Baseball
Major League Baseball is a professional baseball organization.
Company Overview
Major League Baseball is a professional baseball organization.