Full-Time
Vice President
Marketing
Posted on 4/18/2024
Employee experience software solutions provider
Data & Analytics
Senior, Expert
Remote
Required Skills
Sales
Hubspot
Salesforce
Marketing
Data Analysis
Requirements
- Demonstrated experience leading and scaling a marketing team at the VP level within a high-growth environment
- Track record of inspiring and developing high-performing teams
- Solid history of designing and implementing successful marketing strategies closely tied to the company's key objectives and strategic vision
- Proven capability in driving significant revenue growth within a SaaS, multi-product environment through innovative marketing strategies
- Exceptional ability to leverage data and analytics to guide strategic decision-making, optimize marketing performance, and drive business outcomes
- Experience working closely with executive leadership and sales teams within a B2B SaaS context
- Deep understanding of the latest marketing trends, approaches, and tools, including expertise in Hubspot and Salesforce (CMS, CRM, Marketing)
Responsibilities
- Lead, mentor, and empower a diverse marketing team of about 40 talented individuals, including 3 to 4 direct reports, fostering an environment of accountability and high performance
- Convert Workleap’s business objectives into robust, comprehensive marketing strategies for our platform and across all product categories, ensuring alignment with our ambitious growth targets
- Establish the marketing department's strategic vision, setting clear priorities, key performance indicators (KPIs), goals, and a roadmap that supports the overarching business objectives
- Oversee the crafting and execution of all marketing initiatives, guaranteeing they align with our strategic goals and brand vision
- Employ a data-centric approach to decision-making, enhancing continual process optimization and revenue growth. Monitor and respond to key performance metrics, leveraging insights for strategic adjustments
- Build and nurture strong relationships with key internal and external stakeholders, enhancing the marketing department's impact through strategic cross-functional collaboration
- Advocate for and embed a culture of collaboration, innovation, creativity, and continuous improvement within the marketing team and across the organization
Workleap specializes in employee experience software, with a focus on enhancing onboarding, talent development, and productivity through advanced technology in employee engagement and performance management. Working at this company offers a dynamic environment where technology and employee well-being intersect, providing a unique opportunity to contribute to overarching business excellence and personal career growth in a sector dedicated to improving workplace environments.
Company Stage
Seed
Total Funding
$93.4M
Headquarters
Montreal, Canada
Founded
2006
Growth & Insights
Headcount