Content Marketing Lead @ Headway

Content Marketing Lead

Posted on 11/1/2022

INACTIVE

Locations

Remote

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Requirements

You're an excellent and detail-obsessed writer and communicator
You've managed a content marketing team and/or built a content marketing function from scratch
You seek an environment that fosters individual growth through open-feedback and a high-autonomy
You're deeply empathetic and curious
You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
You are motivated by the opportunity to make an impact on one of our generation's defining problems, accessible mental healthcare

Responsibilities

Build a 0 to 1 content marketing strategy that grows our therapist network
Create and execute on a content roadmap that drives measurable business outcomes
Own the execution of content in many forms - blog posts, webpages, videos, emails, and more
Establish Headway as a trusted thought leader with mental health professionals
Interact directly with our customers to source ideas
Recruit and manage freelance writers

Desired Qualifications

You've created health care or mental health care content; points if you've written for an SMB audience

Headway is building a new mental healthcare system that everyone can access. We make it easy for people to find quality in-network mental health care by removing historic barriers faced by mental health providers, payers, and patients.

1 in 4 people in the US have a treatable mental health condition, but the vast majority do not get the care they need. The primary reason is cost: the majority of therapists do not accept insurance, meaning paying for therapy is prohibitively expensive for prospective patients. This is where we got our start – Headway has built the first software-enabled network of therapists who accept health insurance, making it easy for therapists to grow their practices, and possible for patients to find quality care they can afford.

We launched in April of 2019 and are now powering 300,000+ appointments per month. To scale our vision, we’ve raised over $100 million in funding from a16z, Thrive, Accel, and Google Ventures.

Join us, and make an impact

About The Role

As Headway’s first Content Marketing Lead, you’ll play an integral role in evolving Headway’s marketing strategy. Reporting directly into our Provider Marketing team, you’ll set the vision for content marketing at Headway and start creating high quality marketing content that helps us acquire and convert tens of thousands of therapists as we build a new mental healthcare system.

You will…

Build a 0 to 1 content marketing strategy that grows our therapist network
Create and execute on a content roadmap that drives measurable business outcomes
Own the execution of content in many forms – blog posts, webpages, videos, emails, and more
Establish Headway as a trusted thought leader with mental health professionals
Interact directly with our customers to source ideas
Recruit and manage freelance writers

You’d be a great fit if…

You’re an excellent and detail-obsessed writer and communicator
You’ve managed a content marketing team and/or built a content marketing function from scratch
You’ve created health care or mental health care content; bonus points if you’ve written for an SMB audience
You seek an environment that fosters individual growth through open-feedback and a high-autonomy
You’re deeply empathetic and curious
You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

We believe a team’s strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway employees work remotely across the US, with the option to work from our NYC HQ.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected]

51-200 employees

Website

Mental healthcare system provider

Company Overview

Headway’s mission is to build a new mental healthcare system with their software. The company is committed to removing the price barrier for mental health with their asset-free national network of therapists who accept insurance to help individuals find great care they can afford.

Company Core Values

Think future first
Act like a Headway owner
The first time is always handmade
Be relationship-obsessed
Invest in yourself to invest in our mission