Product Marketing Leader

About the Opportunity: Our Product Marketing Leader role helps define and communicate product vision and roadmap for our future-of-mortgage Dara platform to customers, prospects, investors, regulators, employees, and the housing industry at large. Dara is an industry-transforming SaaS platform that brings modern experiences to mortgage servicers, homeowners, and investors. This is a once in a lifetime opportunity to develop go-to-market strategy and own product positioning and messaging tactics that set us apart. You’re made for this role if you have a resume of proven results driving demand; know how to create net new content of all types both solo and with a team; you innately understand buyer personas in mortgage and housing B2B SaaS; and you’re a subject expert in America’s $14 trillion mortgage servicing sector. As one who easily builds trusted relationships, you will work closely with Product, Engineering, Sales, Customer Success, Finance, and other Marketing pros in our organization to get tangible results on go-to-market strategy. Travel is required 6 days a month to our Irving, TX office. 

In this multifaceted role, you will be given the right tools, resources, and compensation to get the job done…and enjoy every minute of it. 

Your Day-to-Day at Sagent:

• Help develop and constantly evolve go-to-market strategy for Dara.
• Work closely with Product and Engineering as well as Sales and Customer Success teams to shape roadmap based on client feedback, insights, and market trends.
• Craft compelling messages and take strategic and tactical lead on developing sales enablement tools for Sagent’s Dara product, including presentations, product collateral, product videos, training, etc. 
• Collaborate with Marketing colleagues to develop and execute strategic content campaigns including whitepapers, blogs, videos, webinars, social content, and more.
• Develop and manage dynamic buyer personas to drive effective market segmentation and product messaging.
• Develop and run campaigns for product launches that include pricing, packaging, and positioning.
• Be held accountable for generating net new top-of-funnel opportunities plus overall conversion in a long-lead B2B SaaS sales cycle.
• Identify and communicate the value proposition and unique selling points of the products to the sales and channel management teams to drive product growth.
• Works cross-functionally to analyze win/loss, competitors, and market analysis to gain a deep understanding of client pain points and needs, decision-making process and reasons for churn.
• Develop and maintain strong relationships across Product, Engineering, Sales, Customer Success, Finance, and other key areas of the organization.

We’d love to hear from you if you have: 

• MBA or Masters in Marketing or related field plus 6-8 year’s Product marketing experience for a SaaS company
• BA in Marketing or related field plus 10 years’ Product Marketing experience for a SaaS company
• 5+ years’ experience in Mortgage, preferably Mortgage Servicing
• Very strong written communication skills
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
• Travel is required 6 days a month to our Irving, TX office.