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Full-Time

Product Marketing Leader

Posted on 6/27/2024

Sagent

Sagent

1,001-5,000 employees

Mortgage loan servicing platform with AI

Fintech

Senior, Expert

Irving, TX, USA

Category
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • MBA or Masters in Marketing or related field plus 6-8 year's Product marketing experience for a SaaS company
  • BA in Marketing or related field plus 10 years' Product Marketing experience for a SaaS company
  • 5+ years' experience in Mortgage, preferably Mortgage Servicing
  • Very strong written communication skills
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
Responsibilities
  • Help develop and constantly evolve go-to-market strategy for Dara
  • Work closely with Product and Engineering as well as Sales and Customer Success teams to shape roadmap based on client feedback, insights, and market trends
  • Craft compelling messages and take strategic and tactical lead on developing sales enablement tools for Sagent’s Dara product
  • Collaborate with Marketing colleagues to develop and execute strategic content campaigns including whitepapers, blogs, videos, webinars, social content, and more
  • Develop and manage dynamic buyer personas to drive effective market segmentation and product messaging
  • Develop and run campaigns for product launches that include pricing, packaging, and positioning
  • Be held accountable for generating net new top-of-funnel opportunities plus overall conversion in a long-lead B2B SaaS sales cycle
  • Identify and communicate the value proposition and unique selling points of the products to the sales and channel management teams to drive product growth
  • Works cross-functionally to analyze win/loss, competitors, and market analysis to gain a deep understanding of client pain points and needs, decision-making process and reasons for churn
  • Develop and maintain strong relationships across Product, Engineering, Sales, Customer Success, Finance, and other key areas of the organization

Sagent offers Dara, a mortgage loan servicing software that unifies all data and user experiences for servicers and homeowners, featuring a mobile-first consumer experience and AI capabilities for document automation and predictive insights. The platform also provides comprehensive real-time data views with incisive analytics, aiming to simplify servicing complexity and modernize customer care for performing and non-performing loans.

Company Stage

M&A

Total Funding

$17M

Headquarters

King of Prussia, Pennsylvania

Founded

2018

Growth & Insights
Headcount

6 month growth

4%

1 year growth

11%

2 year growth

30%