Full-Time
Area Sales Manager
EDC Retail, Adjacent 4
Updated on 9/4/2026
Paytm Payments Services
51-200 employees
B2B payment gateway for enterprises
No salary listed
Mumbai, Maharashtra, India
In Person
The role follows a 75% field and 25% office engagement model.
Bachelor's
 Sales & Account Management (1) |
|---|
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- Seven or more years of leadership experience in EDC/POS sales, fintech, financial services, insurance sales, or FMCD distribution.
- Proven experience building and scaling sales teams.
- Strong expertise in field sales and distribution management.
- Ability to set, track, and achieve aggressive business targets.
- Experience conducting daily, weekly, and monthly sales reviews.
- Strong analytical and problem-solving skills.
- Ability to identify opportunities to improve customer engagement.
- Experience managing large territories and multi-location operations.
- Graduation or post-graduation is mandatory under the 10+2+3 education structure.
- Ability to build and lead an inspiring team environment with open communication.
- Ability to drive sales of EDC machines and other payment devices across assigned territories.
- Experience managing merchant acquisition and engagement initiatives.
- Ability to address and resolve merchant queries and operational challenges.
- Experience hiring, training, and developing high-performing sales teams.
- Ability to set clear team goals and ensure timely execution.
- Ability to delegate responsibilities effectively and monitor outcomes.
- Experience managing day-to-day regional sales operations.
- Ability to track business metrics and team productivity.
- Ability to mentor team members and support career development.
- Ability to identify training needs and facilitate coaching interventions.
- Recruit, onboard, and develop high-performing sales teams.
- Lead and motivate Sales Executives, Team Leads, and field personnel.
- Conduct coaching, mentoring, and performance reviews.
- Identify skill gaps and provide continuous development opportunities.
- Build succession pipelines and improve team productivity.
- Identify and develop new business opportunities within the assigned territory.
- Drive merchant acquisition for EDC/POS terminals and other payment solutions.
- Expand the merchant network across target segments and geographies.
- Develop market penetration strategies to maximize business growth.
- Build and maintain strong merchant relationships.
- Understand merchant requirements and recommend suitable payment solutions.
- Ensure merchant satisfaction and retention.
- Drive merchant engagement and activation initiatives.
- Achieve sales targets for EDC/POS deployments, daily merchant activations, Soundbox installations, EMI transactions, merchant loan distribution, and device-level revenue generation.
- Drive transaction volume growth across the merchant portfolio.
- Develop expertise across EDC/POS machines, payment gateway solutions, Soundbox devices, EMI solutions, and merchant lending products.
- Stay updated with industry trends and competitor offerings.
- Act as a trusted advisor and problem solver for merchants.
- Manage lead generation, prospecting, qualification, solution presentation, negotiation, and deal closure.
- Ensure seamless merchant onboarding and activation.
- Track competitor activities and market developments.
- Gather merchant feedback and customer insights.
- Share actionable recommendations with Growth and Business teams.
- Help refine go-to-market strategies based on field insights.
- Deliver accurate sales forecasts and business reports.
- Own monthly planning and target delivery aligned with AOP.
- Monitor inventory utilization and aging.
- Review sales incentives and payout structures.
- Track FSE productivity, check-ins, activations, and revenue performance.
- Conduct weekly and monthly business reviews with Team Leads and Sales Executives.
- Ensure effective communication and execution of training programs, sales schemes, incentives, and EMI brand activations.
- Collaborate with Sales Excellence, Growth, Sales Operations, Merchant Support, and Product teams.
- Ensure seamless merchant onboarding and service delivery.
- Operate with a 75% field and 25% office engagement model.
- Conduct regular field visits and market reviews.
- Drive daily sales huddles and gate meetings.
- Ensure field discipline, compliance, and execution excellence.
- Own merchant portfolio growth and field productivity.
- Manage day-to-day regional sales operations.
- Recognize and reward outstanding performance.
- Drive employee engagement and team-building initiatives.
- Excellent communication, stakeholder management, and leadership skills.
- High ownership mindset with strong execution capabilities.
- Experience in fintech, financial services, insurance sales, or FMCD distribution, where not already treated as the primary experience area.
Paytm Payments Services Limited (PPSL) serves as the business-to-business arm of One97 Communications. It provides digital payment infrastructure for online brands, startups, and merchants in India by offering a payment gateway that accepts debit/credit cards, UPI, net banking, and the Paytm wallet. Its product suite includes customizable checkout options for merchant websites and apps, e-commerce plugins, recurring subscription payments, and payment links sent via SMS or email. Revenue comes mainly from transaction fees charged to merchants for processing payments. PPSL differentiates itself through its use of the Paytm technology backbone, scale in the Indian digital payments ecosystem, and a focus on merchant-focused tools and enterprise-grade payment solutions. Its goal is to help businesses of all sizes accept digital payments quickly and reliably, enabling smoother online transactions and contributing to the growth of India's digital economy.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
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Simplify's Take
What believers are saying
- FY26 revenue rose 22% to ₹8,437 crore; Paytm turned profitable with ₹552 crore PAT.
- Merchant onboarding restrictions ended in 2025, reopening sales to startups and enterprises.
- AI integrations announced August-September 2026 deepen switching costs for finance and operations teams.
What critics are saying
- Razorpay, Cashfree, and PhonePe target the same merchants; price competition compresses margins.
- PPSL still depends on RBI compliance, partner banks, and flawless security audits.
- A major merchant migration or fraud incident would cripple trust and onboarding within months.
What makes Paytm Payments Services unique
- RBI authorized PPSL in November 2025 for online aggregation, then offline and cross-border.
- Paytm bundles gateway, payment links, subscriptions, refunds, settlements, and reporting for merchants.
- September 2026 ChatGPT and Claude integrations turn payment data into conversational workflows.
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Benefits
Performance Bonus
Company News
Sebamed partners with WPP Media for ChatGPT advertising activation. Paytm launches ChatGPT plugin to help merchants analyse payment data. September 7, 2026 Paytm Payments Services Limited (PPSL), a wholly owned subsidiary of Paytm, has launched the Paytm Payment Gateway Plugin with OpenAI's ChatGPT, allowing businesses to access and analyse payment information using natural-language prompts. Merchants can query payment activity and business trends directly within ChatGPT without switching between dashboards or reports. For founders, finance teams and business operations teams, this makes everyday payment information easier to access and interpret. A founder can ask how many payment links issued during the week have been paid, a finance team can check collections or settlement status for a specified period, while an operations team can track the status of a refund or subscription. Responses are generated from the merchant's authorised Paytm Payment Gateway information based on AI prompts entered in ChatGPT. Built on the Model Context Protocol (MCP), the integration securely connects authorised merchant payment information with ChatGPT. Developers can use this Plugin to build AI-first business and payment workflows within ChatGPT, reducing the need to create and maintain separate integrations. Access is protected through secure authentication, remains controlled by the merchant and is limited to information authorised for the integration. The current integration is read-only meaning it can only retrieve permitted payment information, but cannot initiate a payment, issue a refund or move funds. All payment execution continues within Paytm Payment Gateway and remains under the merchant's control. Paytm Payment Gateway spokesperson said, "Businesses need answers on their payments as quickly as they ask for them. This integration allows a founder, a CEO or a developer to check transactions, refunds and settlements directly inside ChatGPT, with the same security their business already trusts." The integration expands how businesses can work with Paytm Payment Gateway, from dashboards and APIs to conversational AI. It builds on Paytm Payment Gateway's existing payment infrastructure across payment links, subscriptions, refunds, settlements and business reporting, while creating a standardised foundation for businesses building AI-first payment and finance workflows.
Paytm Payment Gateway integrates with Anthropic's Claude: What businesses can do with AI prompts. Paytm Payment Gateway integrated with Anthropic's Claude via Model Context Protocol, enabling merchants to use AI prompts for transaction, refund, and settlement info. By Anshul August 10, 2026, 2:39:36 PM IST (Updated) Paytm Payment Gateway has integrated with Anthropic's Claude through the Model Context Protocol (MCP), allowing merchants to use AI prompts to access information on transactions, refunds, settlements and other payment-related activities. The integration, announced by Paytm Payments Services Limited (PPSL), allows authorised merchants to connect their Paytm Payment Gateway accounts with Claude. Businesses can then use prompts to look up transaction details, check refund status, review settlements and access reconciliation information, among other data. MCP is a standard that allows AI applications to connect with external tools and services. In Paytm's case, it enables Claude to interact with the payment gateway's APIs, subject to merchant authentication and permissions. The move could reduce the need for businesses to switch between payment dashboards, reports and separate API calls for routine information checks. Finance and operations teams, for instance, could use conversational prompts to check collections or settlement status, while developers could incorporate payment information into AI-based workflows. Paytm said the integration provides access only through authorised permissions. Payment execution, refunds and settlements continue to be processed through the payment gateway's existing infrastructure and merchant-controlled processes. The integration comes as payment companies and businesses explore ways to connect generative AI with operational systems. Access to transaction and settlement data through AI interfaces could make routine queries easier, but also increases the importance of authentication and access controls when financial information is involved. Paytm Payments Services is a wholly owned subsidiary of One97 Communications, the parent company of Paytm.