Responsibilities:

• Assist manager in developing marketing strategies and creative campaign planning to achieve company and business goals.
• Strategize and manage all HBXWM related content marketing channels (social, newsletter, push etc.) and ensure consistent tone of voice.
• Drive weekly Women’s content ideation and creative planning, and work with Buying, Creative and Regional teams to oversee and execute campaigns and provide optimisations and suggestions based on data-orientated findings.
• Analyze and report on the performance of campaigns/initiatives to strategize for growth and optimisations.
• Analyze and report on industry and competitor activities to derive actionable insights for promotional activities and content ideas.
• Assist in developing new content formats, templates and website functions with our Developers and internal teams.
• Work collaboratively with editorial divisions on content sharing and strategic alignment to drive synergy between e-commerce and editorial.

Requirements:

• Bachelor Degree holder in Marketing, Business, Communications or related discipline.
• 2-3 years of solid work experience in marketing function, preferably in Fashion.
• High proficiency in verbal and written English is a must. Cantonese is an advantage.
• Intermediate proficiency in MS Office and BI tools and solid understanding of Google Analytics to derive insights.
• Excellent interpersonal communication skills and the ability to work effectively in a fast-paced, cross-functional team setting and environment.
• Strong time management and organizational skills to work on multiple projects and tasks simultaneously with an attention to detail and can-do attitude.
• Passionate about fashion and HYPEBEAST culture would be an advantage.