Marketing Manager

Core Role Responsibilities

• 
  
Market Performance Analysis:
• Monitor and evaluate marketing performance by source type and vendor across all regional markets.
• Work closely with the analytics team to track and report on key performance metrics, including lead generation, conversion rates, and ROI.
• Develop actionable insights and recommendations for optimizing marketing strategies and campaigns.
Collaboration with Digital & Creative Teams:
• Partner with the Digital and Creative teams to ensure marketing campaigns and assets are tailored to local markets, reflecting the unique needs and characteristics of each region.
• Oversee the localization of digital creative, advertising tactics, and traffic-driving assets for regional markets.
• Ensure alignment of messaging, creative, and campaigns with broader brand guidelines while adapting for local market relevance.
Event & Sales Team Coordination:
• Work with Event Managers to plan, execute, and maximize the effectiveness of local events, expos, and trade shows.
• Collaborate with Sales Managers to ensure local market campaigns and events align with sales objectives, driving high-quality leads and customer acquisition.
Public Relations and Community Engagement:
• Partner with the PR team to develop and execute community programs and initiatives that promote the company’s presence and brand awareness in local markets.
• Support PR efforts to build relationships with local influencers, media outlets, and community organizations to enhance the company’s reputation.
Vendor and Partner Relations:
• Coordinate and manage relationships with key vendors and partners in regional markets, ensuring marketing materials and initiatives are effectively executed.
• Track vendor performance, providing feedback and support to ensure maximum impact and efficiency in marketing efforts.
Budget Management:
• Maintain budget controls and track expenditures within each market to ensure efficient allocation of resources.
• Ensure campaigns and initiatives stay within budget while maximizing return on investment.
New Market Openings:
• Play a key role in supporting the launch and marketing strategy for new market openings, including overseeing localized campaigns, events, and promotional activities.
• Coordinate with internal teams to ensure all marketing materials and strategies are prepared and executed on time for successful market entry.

Basic Requirements

• Bachelor’s degree in marketing, business, or a related field; MBA is a plus.
• 5+ years of experience in marketing,
• 2+ years in a managerial or leadership role, preferably in a home improvement, construction, or service-based industry.

Preferred Requirements

• Familiarity with regional market dynamics, cultural nuances, and consumer behavior.
• Creativity and flexibility to adapt to changing market conditions
• Expert level of experience with Microsoft PowerPoint, Excel, and Outlook
• Expertise in performance marketing, analytics, and budget management.
• Proven experience working collaboratively with cross-functional teams (analytics, creative, digital, PR, sales, and vendors).
• Excellent communication, organizational, and project management skills.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Experience with CRM and marketing automation tools is a plus.