Full-Time

Head of User Acquisition

Updated on 5/17/2024

betr

betr

51-200 employees

Micro-betting mobile app for sports events

Consumer Goods

Senior

Miami, FL, USA

Required Skills
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
  • Proven experience (4-5 years) in user acquisition, growth marketing, or performance marketing, preferably within the online gambling or gaming industry
  • Strong understanding of digital and traditional marketing channels and platforms
  • Proficient in utilizing analytics tools (e.g., Google Analytics) to measure and analyze campaign performance
  • Demonstrated ability to develop and execute successful user acquisition strategies, delivering measurable results and driving business growth
  • Data-driven mindset with the ability to analyze complex datasets, draw actionable insights, and make data-backed decisions
  • Excellent project management skills with the ability to prioritize and manage multiple campaigns and initiatives simultaneously
  • Strong communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders
  • Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices
  • Passion for the online gambling industry and a customer-centric mindset
Responsibilities
  • Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth for Betr's daily fantasy pick’em (Betr Picks) and sportsbook (Betr Sportsbook) products
  • Collaborate with the Head of Marketing to establish clear acquisition goals, budgets, and key performance indicators (KPIs) for measuring campaign effectiveness
  • Identify and evaluate target audience segments, market trends, and competitive landscapes to optimize user acquisition efforts
  • Utilize a data-driven approach to monitor and analyze campaign performance, identifying areas of improvement and implementing actionable strategies for optimization
  • Manage and optimize user acquisition channels, including paid social (Meta, TikTok, Snapchat, Twitter/X, etc), display, and affiliate/partnerships
  • Collaborate with internal creative and content teams to develop compelling ad creatives, landing pages, and marketing assets that resonate with target audiences
  • Conduct regular A/B testing and experimentation to improve campaign performance and identify opportunities for scaling user acquisition efforts
  • Stay up-to-date with industry best practices, emerging trends, and new user acquisition technologies/tools, recommending innovative strategies to gain a competitive edge
  • Establish strong working relationships with external agencies, vendors, and partners to maximize user acquisition results
  • Prepare regular reports and presentations on user acquisition performance, presenting insights, recommendations, and progress against goals to senior management

Betr is a direct-to-consumer micro-betting mobile app that enables microbetting on various sports events, leveraging technology to facilitate microbetting on a wide range of sports events, providing accessibility and engagement for sports enthusiasts. The app utilizes technology to enable microbetting on a variety of sports events, catering to sports enthusiasts and enhancing accessibility.

Company Stage

M&A

Total Funding

$100M

Headquarters

Miami, Florida

Founded

2022

Growth & Insights
Headcount

6 month growth

30%

1 year growth

146%

2 year growth

478%