Full-Time
Head of User Acquisition
Posted on 4/18/2024
Direct-to-consumer micro-betting on sports
Consumer Goods
Senior
Miami, FL, USA
Required Skills
Marketing
Data Analysis
Google Analytics
Requirements
- Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
- Proven experience (4-5 years) in user acquisition, growth marketing, or performance marketing, preferably within the online gambling or gaming industry
- Strong understanding of digital and traditional marketing channels and platforms
- Proficient in utilizing analytics tools (e.g., Google Analytics) to measure and analyze campaign performance
- Demonstrated ability to develop and execute successful user acquisition strategies, delivering measurable results and driving business growth
- Data-driven mindset with the ability to analyze complex datasets, draw actionable insights, and make data-backed decisions
- Excellent project management skills with the ability to prioritize and manage multiple campaigns and initiatives simultaneously
- Strong communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders
- Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices
- Passion for the online gambling industry and a customer-centric mindset
Responsibilities
- Develop and execute comprehensive user acquisition strategies and campaigns
- Collaborate with the Head of Marketing to establish clear acquisition goals, budgets, and key performance indicators (KPIs)
- Identify and evaluate target audience segments, market trends, and competitive landscapes
- Utilize a data-driven approach to monitor and analyze campaign performance
- Manage and optimize user acquisition channels, including paid social, display, and affiliate/partnerships
- Collaborate with internal creative and content teams to develop compelling ad creatives, landing pages, and marketing assets
- Conduct regular A/B testing and experimentation to improve campaign performance
- Stay up-to-date with industry best practices, emerging trends, and new user acquisition technologies/tools
- Establish strong working relationships with external agencies, vendors, and partners
- Prepare regular reports and presentations on user acquisition performance
Betr is a direct-to-consumer micro-betting mobile app that enables microbetting on various sports events, leveraging technology to facilitate microbetting on a wide range of sports events, providing accessibility and engagement for sports enthusiasts. The app utilizes technology to enable microbetting on a variety of sports events, catering to sports enthusiasts and enhancing accessibility.
Company Stage
M&A
Total Funding
$100M
Headquarters
Miami, Florida
Founded
2022
Growth & Insights
Headcount