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Product Marketing Director
Customer Success Services
Posted on 6/3/2022
San Francisco, CA, USA • Chicago, IL, USA
Experience Level
Desired Skills
Lead Generation
  • 12+ years in total marketing experience with a mix of product marketing, content marketing and/or customer experience strategy with a focus on Enterprise Customers
  • 2+ years of deep understanding of Customer Success, Professional Services and/or Global Support adoption marketing concepts and capabilities
  • Own the development of positioning, messaging, value proposition and content that supports DocuSign's Customer Success portfolio and services offerings
  • Collaborate with Core Product Management teams to ensure that Customer Success is aligned and featured, launched, and communicated effectively
  • Collaborate with Sales Enablement teams to ensure that content, tools, and other Customer Success Product Marketing assets are effectively deployed to, and used by, the field
  • Create, lead, manage, and measure Customer Success product marketing and partner with audience and product marketers on lead generation initiatives to showcase the value of DocuSign's comprehensive capabilities and offerings
  • Support strategic customer and internal events (e.g. customer and partner conferences, sales meetings) by owning development of presentations, sessions, and training as needed
  • Represent DocuSign at third-party events
Desired Qualifications
  • Strong ability to collaboratively articulate end-to-end customer vision, strategy, and plans to a wide variety of internal and external audiences, with examples of results converting strategy to execution
  • Excellent written and verbal communication skills with the ability to create net new content, collateral and marketing assets specific to Customer Success product launches
  • Proven record creating content and customer-facing resources, with the ability to digest and articulate complex concepts for mass consumption via engaging content
  • Proven ability to understand and simplify complex, technical topics for non-technical audiences
  • Experience working with multiple digital or third party agencies to drive programs and projects
  • Demonstrated expertise leading cross functional, large-scale strategic marketing programs or global initiatives, working in highly matrixed regional and global teams
  • Proven experience in implementing actionable metrics and measurement frameworks to quantifiably assess marketing program and content and asset performance, contribution to business and customer outcomes, and engagement relative to the customer journey
  • Exceptional communication skills to create and convey customer objectives, success strategies, and customer insights for internal and external stakeholders
  • Highly collaborative, creative, goal-oriented, self-starter and team-centric
  • Superior interpersonal skills, and effective relationship-building talents

1,001-5,000 employees

Platform for electronic signatures & agreements
Company Overview
DocuSign is on a mission to accelerate business and simplify life for companies and people around the world. The company provides an e-signature technology that helps organizations connect and automate how they prepare, sign, act on, and manage agreements.
  • Health benefits: Medical, dental, and vision
  • Life and disability benefits
  • Savings: Pre-tax parking plans, Health Savings Accounts, Health Care FSA, Dependent Care FSA
  • Wealth Generation: 401(k) or other retirement plans, Employee Stock Purchase Plan, Restricted Stock Units, Sales Commissions, Company Incentive Plan (CIP)