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Full-Time

Creative Director

Creative Development

Posted on 7/25/2024

Dentsu

Dentsu

5,001-10,000 employees

Global marketing and advertising agency

Consulting
Government & Public Sector
Enterprise Software

Senior, Expert

New York, NY, USA

Category
Graphic Design
Art, Graphics & Animation
Required Skills
Marketing
Requirements
  • Agency experience working on 360 campaigns with an emphasis on retail, TV and paid social
  • 7+ years' experience as an art director in an agency environment
  • Portfolio featuring TV, retail and social media work examples
  • Experience managing
Responsibilities
  • Develop creative solutions and produce work across a variety of platforms and media
  • Be part of the creative process from brainstorming to the final product
  • Explain the creative work and rationale behind it to win over stakeholders
  • Cultivate relationships with internal account teams and clients
  • Manage teams of writers, art directors, and designers
  • Provide constructive feedback and nurture good ideas
  • Set a tone that is respectful, collaborative, and creative
  • Collaborate with cross-department teams to develop final deliverables
  • Push the creative integrity of all campaigns and deliverables
  • Maintain knowledge of clients' products, marketing goals, and schedules
  • Involve in selection, planning, training, and HR matters
  • Identify opportunities to increase the depth and breadth of creative work
  • Realize the strategic direction and creative vision of the agency
  • Lead the creative team through work reviews, goal planning, and training
  • Mentor direct reports and create a supportive culture
  • Responsible for new business pitch, creative leadership, and delivery
  • Ensure best creative resource allocation for projects
  • Collaborate with senior clients and leadership creatively

Dentsu International is a global marketing and advertising agency that helps brands grow by navigating the digital economy. They provide services such as consumer intelligence, digital marketing, advertising, and customer experience management, using data to understand customer behavior and preferences. Dentsu stands out from competitors with its diverse revenue model and focus on innovation and collaboration, delivering tailored solutions for clients. The company is also committed to social impact, promoting initiatives that foster inclusivity and positive change.

Company Stage

M&A

Total Funding

$19.3M

Headquarters

Tokyo, Japan

Founded

N/A

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Simplify's Take

What believers are saying

  • Dentsu's strategic partnerships, like the one with Snap Inc. for AI and AR, enhance its creative capabilities and market competitiveness.
  • The expansion of leadership roles, such as Tarek Daouk's new regional CEO position, indicates strong internal growth and opportunities for career advancement.
  • Dentsu's focus on innovation, exemplified by the launch of the Innovation Lab and the Future Consumer Study, positions the company at the forefront of industry trends.

What critics are saying

  • The highly competitive marketing and advertising industry requires constant innovation to maintain market position.
  • Expanding leadership roles and regions, such as the MENAT sub-cluster, may lead to operational complexities and management challenges.

What makes Dentsu unique

  • Dentsu's comprehensive marketing solutions, including consumer intelligence and customer experience management, set it apart from competitors who may focus on narrower aspects of marketing.
  • Their commitment to social impact, such as the LGBTQ+ Pride solidarity campaign and Social Inclusion Week, distinguishes Dentsu as a socially responsible company.
  • Dentsu's global reach and diverse client base, from small businesses to large multinationals, provide a broad spectrum of industry insights and innovative solutions.
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