Principal - Strategic Marketing Programs

About The Role 

We are entering a period where healthcare affordability is no longer an emerging issue - it is a mainstream cultural, political, and economic opportunity. Employers, insurers, policymakers, PBMs, and individuals are all looking for solutions to enable people to not just pay for care but to pay less for care. Paytient is uniquely positioned to lead at the intersection of all these solutions and partners who share our mission of helping people better access and afford care.

Reporting to the CMO and joining the Marketing Leadership Team, Paytient is seeking a Principal, Strategic Marketing Programs to light the way as we trail blaze new paths and partnerships to identify and activate high-value relationships with players across the healthcare value chain.

What You’ll Do: 

• Identify opportunities to monetize the value Paytient creates across the healthcare value chain - Providers, Employers, Pharma, Pharmacies - in ways consistent with our mission, enabling people to pay lower prices for care.
• Develop, manage, and mature a business development and partnership pipeline that effectively prioritizes potential opportunities both in revenue impact and in how they deliver tangible value back to our members and partners. 
• Commercialize high-impact partnerships, leading the GTM strategy end-to-end,  from program architecture, pricing, positioning, messaging, and program launch in the market. 
• You will closely measure impact of initiatives with qualitative and quantitative KPIs that effectively assess the efficacy of new programs relating to company objective and goals.
• Lead affiliate and partnership marketing to maximize revenue/life potential and attract more affluent members to use Paytient, further demonstrating Paytient is a product for how all people pay for care more intelligently
• Cultivate relationships and craft stories that are accretive to our thought leadership and brand/content marketing strategy.
• You’ll actively seek out areas of untapped potential across the marketing organization and company and dive in to help shape emerging areas or strategies.
• Flex as a marketing leader across the team. You’ll be a crucial leader to give the marketing team leverage and explore domains that are nascent and develop strategy where it does not yet exist. You’ll work with teams to support delivery of Paytient-wide company goals and business results.
• Partner with the CMO in a “chief of staff” capacity to help with special projects, strategic planning, etc.

What You’ll Bring: 

• 10-12+ years of progressive, diverse experience in B2B or B2B2C marketing roles, ideally with product marketing, partnerships and/or growth experience. 
• Proven success in building and scaling marketing programs with external partners that deliver results and consumer value.
• Experience in a complex industry such as healthcare, FinTech, SaaS, or benefits.
• Experience in building GTM strategies, partnering with Product and Sales teams to bring them to life.
• An ability to understand our audiences, what their needs and pain points are, and  the full sales cycle and the specific content and insights required to accelerate it.
• Exceptional storytelling and communication skills, with the ability to translate complex information into simple, powerful messages.
• Tenacity and a collaborative and proactive mindset, with a proven ability to work autonomously through ambiguity and cross-functionally with sales, product, and leadership.

Why You’ll Love Working at Paytient:

We believe health care access should never be a source of stress or hardship—and we’re building tools to make that belief a reality. Join a mission-driven team with competitive benefits, flexible work, and a culture rooted in trust, autonomy, and impact.