Director, User Acquisition

About OddBytes, LLC

About OddBytes: We’re in the business of connecting people to more of what they'll love. 

Our products are never complete. We are always looking for new, innovative ways to introduce people to things that match their lifestyle. 

Our team of oddballs are no strangers to the world of digital marketing. Backed by 15+ years of experience, our team is led by top experts in product marketing, ecommerce, and browser apps.

Did we mention we’re fully remote?  We found that life is just better with a fully remote workforce and we operate in a remote work environment.  We’re most productive when our work life acts in harmony with the rest of our lifestyle, and our culture reflects that.  US candidates only will be considered.

** Perk for candidates: We have an amazing office in Huntington Beach, CA a block from the beach, shops, and restaurants. It's a cool place for employees to have meetings or important conversations and to keep up with coworkers more regularly. If you are in the SoCal area, it's a great option if you are looking for more of a hybrid schedule to make and keep human connections! And if you are not in the SoCal area, our office doors are always open, and we encourage you to take advantage of the office space for in-person training and periodic visits!

OddBytes is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, immigration status, or any other status protected under applicable federal, state and local laws. If you have a disability or special need that requires accommodation, please let us know in advance.

Our commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

About the Role

Reporting to the Chief Marketing Officer, the Director, User Acquisition is responsible for managing the UA team to ensure they are developing and executing strategies to attract new users or customers to OddBytes’ products. Additionally this key role will work closely with cross-functional teams to ensure a seamless user experience and efficient acquisition process.

Key Responsibilities

User Acquisition

• Own, optimize, and scale all paid channels with a special focus on SEM, APP stores and all tertiary channels (display, affiliates, YouTube, programmatic, influencer acquisition etc.) with a focus on efficiency CAC, optimization, revenue and profit growth.
• Develop full-funnel acquisition and partner on retention strategies to maximize ROAS, CAC, and LTV.
• Own strategy and execution for third-party marketplaces, collaborating with Product and cross-functional team leads.
• Identify emerging channels and testing opportunities to stay ahead of digital trends.
• Define a rigorous test-and-learn framework to optimize budget allocation, channel mix, and creative performance.
• Collaborate with Analytics and Finance to improve forecasting, budgeting, and performance visibility
• Build strategies rooted in customer lifecycle metrics including acquisition, repeat behavior, retention, and LTV.
• Highly collaborative with CRM and Lifecycle Marketing to drive personalization and improve customer engagement through high-impact programs.

Leadership & Team Development

• Lead and mentor a team of performance marketing managers and channel specialists, fostering a high-performance, test-and-learn culture.
• Build a data-driven decision-making framework across the team to drive strategic and tactical improvements.
• Stay ahead of industry trends, privacy regulations, and emerging technologies to ensure our products remain competitive in digital marketing.
• Partner closely with Brand and Creative to test and scale creative assets across media channels.
• Lead the development and execution of comprehensive acquisition strategies across paid
• search, paid social, affiliate marketing, influencer partnerships, and programmatic/display
• channels.
• Manage daily execution and performance optimization of campaigns to maximize ROAS and minimize CAC across multiple brands.
• Oversee a high-performing team of acquisition marketers, fostering a culture of testing,
• innovation, and accountability.
• Partner with creative and analytics teams to produce, test, and iterate on ad creative, landing pages, and audience targeting strategies.
• Identify and prioritize opportunities through competitor analysis, platform updates, and
• emerging trends in digital marketing.
• Establish and maintain strong partnerships with platform representatives, affiliate networks, and external agencies.
• Drive strategic recommendations and performance insights to executive leadership, ensuring acquisition strategies are aligned with overall business goals.
• Partner with Growth Hacking Test to lead to A/B and multivariate testing initiatives to optimize campaign elements and user acquisition funnels.

Required Skills & Experience

• Experience with various marketing channels. Proficiency in digital advertising, social media marketing, content marketing, and other relevant channels.
• Experience managing a team; oversea both the day-to-day work flow of the team, and also encourage growth and constant improvement. 
• Ability to analyze complex data, identify trends, and make data-driven decisions. 
• The ability to communicate effectively with cross-functional teams and stakeholders.
• The ability to identify opportunities, solve problems, and drive continuous improvement.
• Experience with performance marketing and/or growth marketing; proven record of managing a team to optimize campaigns to drive user growth.
• A proven track record of managing and optimizing campaigns to drive user growth. 

What's in it for You: 

• You’ll thrive in a collaborative environment with a casual atmosphere. 
• Embrace challenges with a solution-oriented mindset.
• Experience the impact of your work on the business.
• Enjoy autonomy and flexibility with asynchronous work.
• Work across the organizational hierarchy, collaborating with all levels of the business.

If all of this sounds good to you, we look forward to getting to know you! 

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