Media Data Specialist

Business Area:   Global Marketing
Location:             London
Reporting to:     Head of Media and Campaign Strategy
Job title:              Media Data Specialist

Who we’re looking for
We are seeking a Media Data Specialist to support the Head of Media and Campaign Strategy overseeing the measurement, integrity, and governance of paid and owned media data across international markets. 

This role will work closely with media agencies, the Performance Media Lead, data scientists, and an Analytics Specialist to optimize media performance and develop global measurement frameworks. 

The ideal candidate will have expertise in media analytics, data governance, and dashboard creation to support data-driven decision-making, enhance targeting in priority markets, and monitor regional campaign performance.

 

About Schroders
We’re a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.

We have around 6,000 people on six continents. And we’ve been around for over 200 years, but keep adapting as society and technology changes. What doesn’t change is our commitment to helping our clients, and society, prosper.

The base
We moved into our current HQ in the City of London in 2018. We’re close to our clients, in the heart of the UK’s financial centre. And we have everything we need to work flexibly.

The team
The Campaign and media strategy team is pivotal in advancing Schroders’ brand presence and authority within the financial sector. Focused on engaging financial professionals and investors, this team leverages strategic content and targeted advertising to convey our investment expertise, enhance thought leadership, and effectively communicate our market insights. By utilising both owned and paid media channels, we aim to build strong relationships with financial professionals and drive informed investment decisions.

What you’ll do

Media Analytics & Performance Measurement

• Develop and manage global media measurement frameworks for paid and owned media channels, including programmatic, search, display, social, video, and direct publisher partnerships, to standardize performance tracking and reporting.
• Collaborate with media agencies and the Performance Media Lead to track and optimize paid media performance, ensuring campaigns meet KPIs related to target audience engagement, brand awareness, and ROI.
• Work closely with data scientists to create intelligent targeting lists for priority markets based on media performance insights, customer behavior, and segmentation strategies.
• Standardize data collection, tracking methodologies, and reporting dashboards across internal teams and external agency partners.
• Ensure integration of media analytics with CRM systems (Salesforce) and investment platforms for enhanced targeting and insights.
  
   

Analytics & Measurement

• Work with the Analytics Specialist (platforms team) to create relevant, user-friendly dashboards that provide real-time performance insights and support decision-making.
• Develop dashboards that monitor regional progress on campaigns, ensuring that local teams have clear visibility into performance trends, optimizations, and areas of improvement.
• Work with the Analytics Specialist (platforms team) to ensure dashboard design and data visualizations align with key business goals and media objectives, prioritizing high-impact metrics.
• Ensure dashboards incorporate key media KPIs, such as target audience engagement, AUM growth, media spend efficiency, and conversion tracking.
• Continuously refine dashboards based on stakeholder feedback and evolving business needs to ensure actionable insights are easily accessible for regional teams and senior leadership.
  
   

Data Governance & Compliance

• Partner with media agencies and the Performance Media Lead to ensure compliance with data privacy laws and responsible use of media data in targeting and analytics.
• Oversee data accuracy, integrity, and accessibility across global paid and owned media campaigns.
• Assist in managing data audits and regulatory reporting related to media data governance.
  
   

Technology & Innovation

• Manage media analytics tools (e.g., Google Analytics 4, Adobe, Power BI, etc) to enhance reporting and insights across all paid media channels.
• Collaborate with data scientists to leverage advanced analytics, AI-driven models, and predictive analytics for targeting optimization in key markets.
• Lead first-party data integration efforts with third-party media platforms while ensuring compliance with data privacy regulations.
• Collaborate with media agencies to establish and implement best practices for tracking methodologies, pixel implementation, and attribution tools across campaigns.
• Collaboration with Media Agencies & Internal Leads
• Work closely with media agencies and the Performance Media Lead on our team to track and optimize paid media performance, ensuring campaigns meet KPIs related to target audience engagement, brand awareness, and AUM growth.
• Partner with the Performance Media Lead to ensure agency strategies align with global measurement frameworks and governance standards.
• Collaborate with agencies and internal leads to standardize data collection, tracking methodologies, and reporting dashboards across regional campaigns.
• Ensure transparency and alignment between agency performance insights and internal media strategy.
  
   

Cross-Functional & Regional Collaboration

• Act as a key liaison between the Head of Media, media agencies, and regional digital activation teams to ensure alignment on strategy, targeting, and performance goals.
• Partner with data scientists to build and refine targeting models for high-priority markets, leveraging both media and first-party data.
• Work closely with IT, legal, compliance, and regional marketing teams to ensure alignment on global media data strategies.
• Provide data-driven insights to the Head of Media and Campaign Strategy and senior leadership to inform global media strategy and decision-making.
• Collaborate with varying members of the Center of Expertise including Proposition, Planning and Production, and Platforms when necessary to execute on priorities

The knowledge, experience and qualifications you need

• 3-5 years of experience in media analytics, marketing data governance, or digital media strategy within asset management or financial services.
• Proven ability in creating actionable dashboards that drive business decisions based on media performance data and regional campaign progress.
• Expertise in digital media measurement, attribution modeling, and audience segmentation.
• Experience with CRM systems (Salesforce), CDPs, DMPs, and financial data platforms.
• Advanced proficiency in data visualization tools (Tableau, Power BI, Google Analytics 360, Adobe Analytics).
  
   

The knowledge, experience and qualifications that will help

• Proven experience working with media agencies and external partners to manage paid media campaigns and optimize performance.
• Experience collaborating with data scientists to develop intelligent targeting strategies and leveraging advanced analytics for market segmentation and campaign optimization.

What you’ll be like

• Able to remain positive and work comfortably when under pressure
• You'll be someone who shows initiative and thrives in a fast-paced environment
• Self-motivated and keen to improve performance across Schroders
• An excellent communicator, in both verbal and written forms
• A mentor who's approachable, and supports personal development across the team
• A collaborative and inclusive leader who considers the bigger picture

We recognise potential, whoever you are
Our purpose is to provide excellent investment performance to clients through active management. Diversity of thought, facilitated by an inclusive culture, will allow us to make better decisions and better achieve our purpose. This is why inclusion and diversity are a strategic priority for us and why we are an equal opportunities employer. You are welcome here, regardless of your age, disability, gender identity, religious beliefs, sexual orientation, socio-economic background, or any other protected characteristic.