Full-Time

Sr. Marketing Operations Specialist

Posted on 8/6/2024

Bandwidth

Bandwidth

1,001-5,000 employees

Cloud-based voice and messaging services

Enterprise Software

Senior, Expert

Raleigh, NC, USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Salesforce
Marketing
Business Analytics
HTML/CSS
Excel/Numbers/Sheets
Google Analytics
Requirements
  • Bachelor's Degree
  • 5+ years marketing experience; Minimum 3 years experience in B2B marketing (minimum 2 years in marketing ops)
  • Previous experience on a team of technical employees
  • Intermediate proficiency with Marketo Measure (Bizible)
  • Intermediate proficiency with Salesforce
  • Experience with lead routing tools (LeanData knowledge/certification preferred)
  • Thinks in terms of ROI and impact on the bottom line of the business
  • Strong track record of contributing to highly collaborative cross-functional relationships and a demonstrated ability to manage cross-functional projects
  • Ability to prioritize, organize, and balance both short and long-term goals
  • Comfortable and energized operating in a fast-paced environment
  • Data driven with strong quantitative and analytical skills, as well as excellent cross-functional collaboration skills
  • Experience with segmentation, Marketo Measure, HTML, Bizible, Microsoft Excel and Google Analytics.
Responsibilities
  • Own the optimization, and maintenance of the Marketing Strategy and Operations technology stack - including but not limited to; LeanData and Marketo Measure (Bizible)
  • Support cross-functional projects and relationships with our Business Analytics and Business Systems team and other internal Bandwidth teams to ensure proper deployment, integration, and usage of marketing tech stack into other Bandwidth systems
  • Support projects between revenue operations, sales, and marketing to establish and maintain scalable processes that ensure best practices in campaign and lead management for inbound and outbound marketing
  • Aid and evaluate the marketing technology infrastructure optimization to improve and optimize marketing team performance. Evaluate new technologies to improve and optimize marketing team performance
  • Ensure an accurate view of marketing performance, business contribution, and effectiveness of Marketing’s attribution model
  • Assist in the development of the strategy for success of the overall marketing annual operating plan (AOP) with a singular focus on pipeline generation through process, planning, and efficiency improvements
  • Support the pipeline generation efforts of each team to ensure cross-functional campaign alignment and ability to achieve AOP goals
  • Work alongside our Business Analytics team to ensure an accurate view of marketing performance, business contribution, and effectiveness of the attribution model
  • Continually analyze and optimize campaigns with an eye towards repeatable and scalable processes
  • Maintain a high level of output, while balancing regularly changing data and priorities

Bandwidth provides voice, messaging, and emergency services through cloud-based solutions tailored for businesses, including enterprises, service providers, and application developers. Their services allow clients to integrate reliable communication capabilities into their applications and systems. Bandwidth's offerings include voice calling, text messaging, and emergency calling, all designed to ensure high reliability and scalability, which are essential for uninterrupted communication. The company generates revenue through subscription models, where clients pay a recurring fee, and usage-based models, where charges are based on the volume of calls or messages. Regular maintenance and updates are conducted to enhance service performance and reliability. Bandwidth's goal is to deliver dependable communication solutions that meet the evolving needs of businesses in a competitive telecommunications market.

Company Stage

IPO

Total Funding

$19.9M

Headquarters

Raleigh, North Carolina

Founded

2005

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for CPaaS solutions boosts Bandwidth's market potential and revenue growth.
  • AI-driven communication tools enhance customer experience and operational efficiency for Bandwidth.
  • 5G network expansion globally enhances the quality and speed of Bandwidth's services.

What critics are saying

  • Emerging CPaaS providers offering lower-cost services threaten Bandwidth's market share.
  • Rapid AI advancements may outpace Bandwidth's current capabilities, risking competitive edge loss.
  • Potential regulatory changes in data privacy laws could increase Bandwidth's compliance costs.

What makes Bandwidth unique

  • Bandwidth offers a unique owner-operated network with global reach and regulatory expertise.
  • The company integrates AI-ready capabilities into its cloud communications platform, Maestro.
  • Bandwidth's focus on secure and compliant communication solutions sets it apart in the market.

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Benefits

100% Medical & Dental Coverage

401(k) & College Savings Plan

PTO with Email Embargo

Free Gym Membership

90 Minute Workout Lunches

Employee Development Opportunities

INACTIVE