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Full-Time

Sr. Marketing Operations Specialist

Confirmed live in the last 24 hours

Bandwidth

Bandwidth

1,001-5,000 employees

Cloud-based voice and messaging services

Data & Analytics
Hardware
Enterprise Software

Senior, Expert

Raleigh, NC, USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Salesforce
Marketing
Business Analytics
HTML/CSS
Excel/Numbers/Sheets
Google Analytics
Requirements
  • Bachelor's Degree
  • 5+ years marketing experience; Minimum 3 years experience in B2B marketing (minimum 2 years in marketing ops)
  • Previous experience on a team of technical employees
  • Intermediate proficiency with Marketo Measure (Bizible)
  • Intermediate proficiency with Salesforce
  • Experience with lead routing tools (LeanData knowledge/certification preferred)
  • Thinks in terms of ROI and impact on the bottom line of the business
  • Strong track record of contributing to highly collaborative cross-functional relationships and a demonstrated ability to manage cross-functional projects
  • Ability to prioritize, organize, and balance both short and long-term goals
  • Comfortable and energized operating in a fast-paced environment
  • Data driven with strong quantitative and analytical skills, as well as excellent cross-functional collaboration skills
  • Experience with segmentation, Marketo Measure, HTML, Bizible, Microsoft Excel and Google Analytics.
Responsibilities
  • Own the optimization, and maintenance of the Marketing Strategy and Operations technology stack - including but not limited to; LeanData and Marketo Measure (Bizible)
  • Support cross-functional projects and relationships with our Business Analytics and Business Systems team and other internal Bandwidth teams to ensure proper deployment, integration, and usage of marketing tech stack into other Bandwidth systems
  • Support projects between revenue operations, sales, and marketing to establish and maintain scalable processes that ensure best practices in campaign and lead management for inbound and outbound marketing
  • Aid and evaluate the marketing technology infrastructure optimization to improve and optimize marketing team performance. Evaluate new technologies to improve and optimize marketing team performance
  • Ensure an accurate view of marketing performance, business contribution, and effectiveness of Marketing’s attribution model
  • Assist in the development of the strategy for success of the overall marketing annual operating plan (AOP) with a singular focus on pipeline generation through process, planning, and efficiency improvements
  • Support the pipeline generation efforts of each team to ensure cross-functional campaign alignment and ability to achieve AOP goals
  • Work alongside our Business Analytics team to ensure an accurate view of marketing performance, business contribution, and effectiveness of the attribution model
  • Continually analyze and optimize campaigns with an eye towards repeatable and scalable processes
  • Maintain a high level of output, while balancing regularly changing data and priorities

Bandwidth provides voice, messaging, and emergency services through cloud-based solutions tailored for businesses, including enterprises, service providers, and application developers. Their services allow clients to integrate reliable communication capabilities into their applications and systems. Bandwidth's offerings include voice calling, text messaging, and emergency calling, all designed to ensure high reliability and scalability, which are essential for uninterrupted communication. The company generates revenue through subscription models, where clients pay a recurring fee, and usage-based models, where charges are based on the volume of calls or messages. Regular maintenance and updates are conducted to enhance service performance and reliability. Bandwidth's goal is to deliver dependable communication solutions that meet the evolving needs of businesses in a competitive telecommunications market.

Company Stage

Series A

Total Funding

$24.5M

Headquarters

Raleigh, North Carolina

Founded

2005

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-3%

2 year growth

-5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Bandwidth's consistent financial performance, including exceeding revenue and profitability guidance, indicates strong growth potential.
  • Winning multiple Stevie Awards for customer service highlights Bandwidth's commitment to exceptional customer support, a key differentiator in the CPaaS market.
  • The introduction of innovative solutions like Bandwidth Maestro and the Texties awards program demonstrates the company's focus on continuous innovation and customer engagement.

What critics are saying

  • The highly competitive telecommunications market could pressure Bandwidth to continually innovate to maintain its market position.
  • Dependence on large enterprise clients means that losing a few key customers could significantly impact revenue.

What makes Bandwidth unique

  • Bandwidth's unique combination of owned-and-operated network and global reach sets it apart from other CPaaS providers who rely on third-party networks.
  • The company's focus on providing AI-ready capabilities and programmable communications APIs offers a level of customization and future-proofing that is rare in the industry.
  • Bandwidth's strong regulatory experience and compliance capabilities make it a trusted partner for enterprises with stringent regulatory requirements.

Benefits

100% Medical & Dental Coverage

401(k) & College Savings Plan

PTO with Email Embargo

Free Gym Membership

90 Minute Workout Lunches

Employee Development Opportunities