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Product Marketing Manager
Confirmed live in the last 24 hours
Locations
Palo Alto, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Customer Service
Management
Marketing
Public Speaking
Sales
Communications
Requirements
  • Solid understanding of technology and business backed by a Bachelor's or MBA degree
  • At least 8 - 12 years of medium to large B2B enterprise SaaS product marketing with some or all of that in IT Service Management, Customer Service Management, and IT Operations
  • Strong communication, product messaging, writing and presentation creation skills
  • Self-starter with high levels of initiative, accountability, and team leadership with prior technology startup experience and/or references that can vouch for this
  • Ability to manage multiple projects, set priorities, and meet deadlines with a sense of urgency
  • Knowledge of the sales process; preferably with solution-selling approaches
  • Public speaking skills and knowledge of AI/ML are a major plus
Responsibilities
  • Work closely with product management, corporate marketing, customer success, and sales to gather information about and understand the marketing needs for your products
  • Create messaging, positioning, content (e.g. data sheets, white papers, videos, case studies, solution briefs, product pitch decks, etc.)
  • Conduct webinars and ghostwrite blogs that articulate the value of Aisera and help generate demand and awareness
  • Create messaging framework and key product proof points that are targeting various buyers personas and ICPs, as well as, product messaging focused industry-specific market verticals to highlight Aisera's unique differentiation
  • Create GTM assets and tools (e.g. playbooks, competitive battle cards, ring-the-bell sales win alerts, product newsletters, use case presentations and demo scripts), conduct product and sales enablement training, and contribute to sales support that helps enable the Sales team to qualify or close opportunities
  • Lead cross-functional GTM team to ensure successful product launches
  • Conduct frequent market and competitive analysis
  • Assess sales win-loss data and drive corrective action where necessary
  • Measure and drive adoption of products and solutions
Aisera
Company Overview
Aisera offers solutions for IT, HR, customer service, facilities, and cloud operations of companies, businesses, and organizations.