Initiative Health UK

About Us

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. 

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. 

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. 

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. 

Department Overview

Role Description

With a passion for problem solving and the personal drive to go the extra mile to exceed client expectations, you will join an exciting team committed to delivering excellence in strategy, service delivery and results in the health and pharmaceutical sector.

With support from the Senior Lead (Group Director), you will manage digital campaigns for our market-leading, ambitious client. Liaising with multiple client and internal stakeholders to deliver work across multiple projects including website development, email marketing, media and multi-channel digital marketing  campaigns. Campaigns will be delivered in a regulated environment, targeting the general public and patients well as highly regulated HCP focused campaigns. 

As the primary point of contact, you will be responsible for managing the day-to-day client relationship with multiple stakeholders from various parts of the client business, helping to position Initiative Health as a key business partner. You will work closely with internal teams to ensure work is being delivered on schedule and with exceptional quality. 

We are looking for someone who thrives on project management, has the acumen to get the best from multi-disciplinary teams and delights in attention to detail, including process development. You will have the opportunity to develop the account further, identifying upsell and cross sell opportunities and working with Senior Lead to ensure we have both a happy client and a highly profitable account.

Key Responsibilities

ROLE AND RESPONSIBILITIES

• Responsible for the day to day leadership of assigned accounts, delivering account stewardship to account team, agency regional teams and clients.

• Ensure the different disciplines and respective discipline leads working on assigned account work to one aligned vision and brief. 

• Ensure everyone working on assigned account is producing high-quality work that is fully aligned with the client’s brief, priorities, business and marketing targets and other mandatories.

• Develop full immersion into the assigned clients’ business, industry, competitors, priorities as well as marketing and business ambitions and act as a confident consultant and partner to senior client contacts in discussing briefs, priorities and workstreams.

• Build strong working relationships with day to day clients, partner agencies and key CAM counterparts in local market agency teams and ensure regular alignment about client projects and priorities.

• Take holistic responsibility for the steering of the client briefing and planning process and ensure that critical thinking is applied in all work and deliverables for the client.

• Oversee the creation of robust project timing plans and ensure their implementation for the timely delivery of projects.

• Work closely with internal stakeholders to establish and implement solid operational excellence frameworks, including tools, process documentation, operating manuals and financial/invoicing tracking. 

• Organise and lead key client meetings including managing of internal and external participants.

• Attend regular update/status meetings with clients and agency stakeholders. Support the CAM team during sensitive client conversations and escalate any issues as appropriate.

• Oversee day-to-day financial management of accounts. Build, negotiate and create scopes of work (SOW), staffing plans and work closely with commercial teams and local markets to create solid, profitable commercial agreements.

• Monitor the profitability of the account by independently reviewing resource utilisation, proactively flagging areas of concern and supporting the development and implementation of action plans where required.

• Proactively identify potential areas of organic revenue growth (out of scope projects, new markets, cross-IPG opportunities) and convert these opportunities.

• Supervise a team of internal stakeholders, provide supervision of day to day delivery and ensure client work is delivered on time and to the highest possible quality standard.

• Provide support and coaching for more junior staff on a day to day basis to support their work and elevate the quality of their delivery.  

• Full understand and integrate with the IPG data stack, and work with all Insights, Research and Analytics teams to ensure data-led best practice

• Drive a team to deliver against client KPIs

• Drive a team to deliver best in class analytics and data visualization, identifying performance of all campaigns

• Push for innovation in client work at every stage, doing things better than previously achieved 

• Have a deep understanding of all Initiative Health services, and the ability to sell-in and run campaigns across all services

• Leading presentation skills to client and colleagues alike

• Attend to detail to ensure projects and client deliverable run on time

• Proactively look to build systems for the client, and wider agency, that improve the efficiency of work

• Contributor to impactful communications plan development to meet client needs and deliver communication ideas

• Provide accurate and timely communications planning inputs in support of the Communications Design process

• Provide timely responses to adhoc client requests as required

• Contribute to the ideation team sessions in conjunction with the Strategy team and relevant Specialty Business Units to generate creative & compelling campaign ideas

Behaviours

• Team orientated first and foremost

• Proactive solution finder

• Diligent completer finisher

• Pride in company outputs and team performance

• Timely, accurate and on budget delivery of both internal projects and client’s custom insights and analytics projects

Desired Skills & Experience

• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
• Experience in Marketing and/or Advertising and Media
• Ability to drive projects from conception to completion; project management experience
• Strong commercial acumen
• Strong experience with MS Office tools, especially PowerPoint (presentation design) and Microsoft Excel (Pivot tables, formulas, formatting).
• Experience leading a small team (1-3 direct/indirect reports) with a strong grasp of people management, team motivation and talent development.
• Keen curiosity to understand the relationships and opportunities across audiences, brands, communications
• Comfortable developing presentations using insights derived from multiple intelligence sources.
• The ability to occasionally travel domestically and/or internationally.
• Experience working in a global environment managing cultural, time zone, and working style differences.  

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace & flu jabs
• Interest free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Independent mortgage advice
• Financial education
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!