Full-Time
Head of Backstage Marketing
Spotify
10,001+ employees
Global music and podcast streaming service
No salary listed
Toronto, ON, Canada
Hybrid
Hybrid role with some in-person meetings; remote work allowed.
 Growth & Marketing (2) |
|---|
| , |
Get referred to Spotify
See people who can refer or advise you
- 10+ years of experience in B2B SaaS, growth marketing, or product marketing
- 5+ years of experience leading and developing high-performing teams
- Experience marketing developer tools, infrastructure platforms, or technical SaaS products
- Understand engineering culture and know how to communicate with technical audiences
- Have owned revenue or adoption targets and can demonstrate measurable business impact
- Led digital performance marketing, paid acquisition, and growth funnel optimization
- Comfortable working with data, building forecasts, and using dashboards to guide decisions
- Balance commercial thinking with strong product intuition and user-centered mindset
- Bring structure and clarity to complex, ambiguous initiatives
- Thrive in fast-moving environments and enjoy building new approaches from the ground up
- Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand
- Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
- Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
- Define clear positioning and differentiated messaging for technical B2B audiences
- Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities
- Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue
- Lead event and community strategy to increase visibility and generate qualified pipeline
- Scale marketing operations through strong planning, dashboards, and performance reporting
- Build, mentor, and grow a high-performing, data-informed marketing team
Spotify provides a digital music streaming platform that lets users listen to millions of songs and podcasts online. It runs a freemium business: a free, ad-supported tier and a premium, ad-free tier with perks like offline listening and higher audio quality. Users access content by streaming it over the internet, with the app recommending personalized playlists and radio based on listening habits. The company earns money from subscription fees from premium users and from advertisers targeting free-tier listeners. Spotify differentiates itself through its large library, user-friendly interface, and strong personalization features that tailor playlists and recommendations to each user. Its goal is to lead the global music streaming market by connecting listeners with a vast catalog and creators, while building sustainable revenue from both subscriptions and ads.
Company Size
10,001+
Company Stage
IPO
Headquarters
Stockholms kommun, Sweden
Founded
2006
Get referred to Spotify
See people who can refer or advise you
Simplify's Take
What believers are saying
- Q2 2026 revenue rose 15% constant currency to €4.8 billion, with 33.4% gross margin.
- Spotify gained seven million Premium subscribers in Q2 2026, beating guidance and lifting ARPU.
- Merlin and UMG licensing for AI covers creates a new paid add-on revenue lane.
What critics are saying
- Spotify's August 2026 podcast skip button directly undermines publisher ad revenue and creator trust.
- Spotify's AI Persona badges signal platform chaos; label disputes and appeal overload begin mid-September.
- YouTube's video podcast dominance and AI music spam threaten Spotify's listening share and relevance.
What makes Spotify unique
- Spotify's 300 million Premium subscribers create unmatched paid-audio scale on August 4, 2026.
- Spotify's recommendation engine and playlists still convert casual listeners into daily, habit-forming usage.
- Spotify alone combines music, podcasts, and AI tools inside one consumer audio app.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Extensive learning opportunities, through our dedicated team, GreenHouse
Global parental leave, six months off - fully paid - for all new parents
Flexible public holidays, swap days off according to your values and beliefs
Flexible share incentives letting you choose how you share in our success
All The Feels, our employee assistance program and self-care hub
Spotify On Tour, join your colleagues on trips to industry festivals and events
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Spotify reported Q2 2026 results, surpassing 300 million subscribers for the first time. The streaming company saw revenue grow 15% year-over-year on a constant currency basis, up from 14% in Q1. Gross margin reached a record 33.4%, whilst free cash flow continued to strengthen. The company exceeded its subscriber guidance and reported increased engagement, with the number of active days for global subscribers rising. Co-CEOs Alex Norström and Gustav Söderström, along with CFO Christian Luiga, presented the results. The executives highlighted that Q2 demonstrated "healthy broad-based growth" and referenced updates following the company's Investor Day in May. The earnings call allowed analysts and participants to submit questions through an online platform, with the company providing forward-looking statements subject to risks and uncertainties.
Spotify will label AI-generated artists with "AI Persona" badges and exclude their music from editorial and algorithmic recommendations, the company announced Tuesday. Starting mid-September, the badges will appear on artist profiles where the identity is AI-generated rather than representing a real person. Spotify will review profiles using pre-defined audience thresholds, prioritising more popular artists first. The badges will display on artist profiles, in search results, and across playlists. AI Persona music won't appear in personalised recommendations unless users explicitly follow those artists. Artists can appeal incorrect labels. Spotify clarified the badge addresses the artist's public identity, not how the music was made. Information about music creation will remain available through AI Credits and SongDNA features. The policy expands Spotify's AI guidelines, first announced September 2025, which ban unauthorised AI voice clones and deepfakes whilst permitting certain AI tools.
Spotify is testing a skip button that might let you skip podcast ads. The audio giant says the feature, which lets some users bypass non-Spotify ads, is still in early testing as publishers push back. on August 10, 2026 Spotify has rolled out a feature that lets some users skip past podcast ads not sold directly by the platform, per an exclusive report from Semafor. In the report, Spotify frames the change as a streamlined version of its existing skip button, but publishers say it could gut their ad revenue. According to Semafor, Podnews called the update a "significant threat" to ad-funded shows, while Crooked Media co-founder Tommy Vietor was more direct, writing on social media that it was "very cool" of Spotify to "try and destroy the podcast industry." Semafor reported that several major audio networks contacted Spotify directly after the announcement to raise concerns about their monetization. Privately, the company has argued that the feature actually helps publishers by keeping people listening longer overall, citing internal engagement data, while also stressing that the button is still in early testing and could be pulled back. You May Also Like Keep Watching Galaxy Watch Ultra 2 and Galaxy Watch 9 First Look: Better Battery, Better AI, Higher Price A Spotify spokesperson confirmed to Semafor that the rollout is limited to certain paid subscribers and only appears when the app is open in the foreground, describing it as part of routine product testing aimed at making podcast listening "more intuitive" for Premium users. The move lands as the podcast industry is already contending with a broader shift toward video platforms like YouTube, Semafor noted, and it isn't the first time Spotify has drawn pushback from publishers - the company partially reversed a podcast play-count rollout last year after similar complaints. Chance Townsend Editor, General Assignments Chance Townsend is the General Assignments Editor at Mashable, covering tech, video games, dating apps, digital culture, and whatever else comes his way. He has a Master's in Journalism from the University of North Texas and is a proud orange cat father. His writing has also appeared in PC Mag and Mother Jones. In his free time, he cooks, loves to sleep, and greatly enjoys Detroit sports. If you have any tips or want to talk shop about the Lions, you can reach out to him on Bluesky @offbrandchance.bsky.social or by email at [email protected].
Spotify co-CEO Gustav Söderstrom sold 20,833 ordinary shares on 3 August 2026 for $10.6 million, according to an SEC filing. The sale was executed at $507.24 per share under a pre-arranged Rule 10b5-1 plan. The transaction represented a 51% reduction in Söderstrom's direct holdings. However, he continues to hold 20,142 direct shares and 125,463 derivative securities, including vested and unvested awards. The sale occurred during a challenging period for Spotify's stock, which had delivered a one-year return of -22% as of the transaction date. Spotify reported trailing twelve-month revenue of $17.5 billion and net income of $2.7 billion, with a market capitalisation of $98.3 billion.
Spotify launches 'discover Your Inner Aadeez' experience for Atif Aslam fans. KARACHI, Aug. 6, 2026: Spotify has launched "Discover Your Inner Aadeez," a new interactive in-app experience inspired by Atif Aslam's latest album, Subah Aye Na, allowing fans to discover their unique fan persona. Travel Guides & Travelogues Available to both Spotify Free and Premium users, the experience asks listeners to choose their favorite song from the album before assigning them one of four personalized Aadee personas based on their listening style. Users also receive a customized share card that they can post on social media. The four personas include Borderless Aadeez, Moonrise Aadeez, The OG Aadeez, and The Early Discoverer Aadeez, each representing a different connection with Atif Aslam's music. Discover more Internet & Telecom Business Operations Business Formation Spotify Pakistan Marketing Manager Talha Hashim said the feature celebrates the unique ways fans connect with Atif Aslam's music while creating a more interactive and personalized listening experience. The feature is now available on the Spotify mobile app through the "Discover Your Inner Aadeez" banner