Full-Time

Partner Marketing Manager

Commercial

Confirmed live in the last 24 hours

Appian

Appian

1,001-5,000 employees

Low-code automation platform for businesses

Consulting
Enterprise Software

Senior

McLean, VA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 5 - 7 years of experience in an integrated marketing role in an enterprise software or consultancy environment
  • Experience crafting results-driven marketing programs and demonstrating ROI
  • Campaign management and/or Partner/Alliances experience is required
  • Exhibits professionalism when collaborating with internal and external stakeholders across all levels
  • Critical thinking, problem solving skills and excellent project management skills
  • Ability to work independently
  • Ability to work effectively in a collaborative, results-oriented environment
  • Bachelor’s Degree or equivalent
  • Ability to travel approximately up to 15-20%
Responsibilities
  • Plan and execute joint marketing programs with key partners, track and report on key performance metrics, review and analyze the results of launched initiatives to make data driven recommendations for future campaigns.
  • Regularly manage and review pipeline performance metrics with key stakeholders and analyze ROI by campaign, channel, segment and source in order to improve lead and pipeline quality.
  • Develop and manage marketing assets needed to support our joint brand with key partners and support go-to-market campaigns. Review and optimize the performance of partner content.
  • Evaluate marketing proposals from partners to determine efficiency, GTM alignment with overall marketing strategy and bring forth initiatives for approval.
  • Support Appian integrated campaign launch efforts by being the voice of the partner, and support partner participation efforts including collateral, communication strategy, training tools, and related activities.
  • Provide event support for Appian’s partner events and assist in planning and execution of our Appian World sponsorship program.
  • Advocate effectively for partners and their needs throughout Appian.
  • Help to elevate Appian as a priority partner within key partner organizations.

Appian offers a low-code automation platform that allows businesses to create custom applications quickly without needing extensive coding knowledge. This platform is designed to help organizations in various industries, such as finance and healthcare, improve customer experience and streamline operations. Appian stands out from competitors by providing a subscription-based model that includes professional services for implementation and support. The company's goal is to empower businesses to enhance their operations through accessible software solutions.

Company Stage

IPO

Total Funding

$46.7M

Headquarters

McLean, Virginia

Founded

1999

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

2%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for low-code platforms supports Appian's market expansion.
  • AI-driven automation aligns with industry trends, enhancing Appian's competitive position.
  • Cloud migration trends offer opportunities for Appian's scalable platform.

What critics are saying

  • Increased competition from emerging low-code platforms may erode market share.
  • Departure of key personnel could impact innovation and competitive edge.
  • Economic downturns in key sectors may reduce spending on software solutions.

What makes Appian unique

  • Appian's low-code platform enables rapid application development without extensive coding knowledge.
  • The platform's AI-driven process automation enhances operational efficiency and scalability.
  • Appian serves diverse industries, including finance, healthcare, and government, with tailored solutions.

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Benefits

Private Health Insurance

Comprehensive Global Wellness Program

Fully-covered Global Milk Stork Benefit

Global Wellness Reimbursement

Quarterly Awards and Recognition

Employee Stock Purchase Plan

401(k) or Pension Plans with Employer Matching

Company Paid Life Insurance and Disability

Employee Assistance Program

Global Parental Leave

Charitable Giving Program

Paid Time-Off and Paid Holidays

Tuition reimbursement for job-related continuing education

Professional Development Courses