Full-Time

Partner Marketing Manager

Commercial

Confirmed live in the last 24 hours

Appian

Appian

1,001-5,000 employees

Low-code automation platform for businesses

Data & Analytics
Enterprise Software

Mid, Senior

McLean, VA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 5 - 7 years of experience in an integrated marketing role in an enterprise software or consultancy environment
  • Experience crafting results-driven marketing programs and demonstrating ROI
  • Campaign management and/or Partner/Alliances experience is required
  • Exhibits professionalism when collaborating with internal and external stakeholders across all levels
  • Critical thinking, problem solving skills and excellent project management skills
  • Ability to work independently
  • Ability to work effectively in a collaborative, results-oriented environment
  • Bachelor’s Degree or equivalent
  • Ability to travel approximately up to 15-20%
Responsibilities
  • Plan and execute joint marketing programs with key partners, track and report on key performance metrics, review and analyze the results of launched initiatives to make data driven recommendations for future campaigns.
  • Regularly manage and review pipeline performance metrics with key stakeholders and analyze ROI by campaign, channel, segment and source in order to improve lead and pipeline quality.
  • Develop and manage marketing assets needed to support our joint brand with key partners and support go-to-market campaigns. Review and optimize the performance of partner content.
  • Evaluate marketing proposals from partners to determine efficiency, GTM alignment with overall marketing strategy and bring forth initiatives for approval.
  • Support Appian integrated campaign launch efforts by being the voice of the partner, and support partner participation efforts including collateral, communication strategy, training tools, and related activities.
  • Provide event support for Appian’s partner events and assist in planning and execution of our Appian World sponsorship program.
  • Advocate effectively for partners and their needs throughout Appian.
  • Help to elevate Appian as a priority partner within key partner organizations.

Appian offers a low-code automation platform that allows businesses to create custom applications quickly without needing extensive coding knowledge. This platform is designed to help organizations in various industries, such as finance and healthcare, improve customer experience and streamline operations. Appian stands out from competitors by providing a subscription-based model along with professional services for implementation and support. The company's goal is to empower businesses to enhance their operations through accessible software solutions.

Company Stage

IPO

Total Funding

$46.7M

Headquarters

McLean, Virginia

Founded

1999

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

2%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Appian's consistent recognition by industry leaders like Gartner underscores its strong market position and potential for continued growth.
  • The company's partnerships with major firms like PwC and Swiss Re offer employees opportunities to work on high-impact projects and innovative solutions.
  • Appian's expansion into regions like Central Europe and Italy, led by experienced industry veterans, indicates robust growth and career advancement opportunities.

What critics are saying

  • The competitive landscape in low-code and automation platforms is intense, with major players like Microsoft and Salesforce posing significant threats.
  • Integration challenges with new partners and regional expansions could lead to operational inefficiencies and strategic misalignments.

What makes Appian unique

  • Appian's low-code platform allows for rapid application development, making it accessible to users with minimal coding experience, unlike traditional software development methods.
  • The company's recognition as a leader in the 2024 Gartner Magic Quadrant for Process Mining Platforms highlights its advanced capabilities in process mining and automation.
  • Appian's strategic alliances, such as with PwC and Swiss Re, enhance its offerings and provide specialized solutions for industries like insurance.

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Benefits

Private Health Insurance

Comprehensive Global Wellness Program

Fully-covered Global Milk Stork Benefit

Global Wellness Reimbursement

Quarterly Awards and Recognition

Employee Stock Purchase Plan

401(k) or Pension Plans with Employer Matching

Company Paid Life Insurance and Disability

Employee Assistance Program

Global Parental Leave

Charitable Giving Program

Paid Time-Off and Paid Holidays

Tuition reimbursement for job-related continuing education

Professional Development Courses