Full-Time
Director-Digital Strategy
Altice USA
1,001-5,000 employees
Cable, fiber, and broadband provider
Compensation Overview
$141.4k - $202k/yr
Long Island City, Queens, NY, USA + 4 more
More locations: Bronx, NY, USA | Westport, CT, USA | Plainview, NY, USA | Edison, NJ, USA
In Person
 Growth & Marketing (1) |
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- Bachelor’s degree in digital media, communications, journalism, marketing, or a related field
- 10+ years of experience in digital strategy, operations, and audience growth, including significant leadership experience within a news organization
- Strong news editorial judgment with excellent storytelling and writing skills
- Deep experience with mobile-first publishing, short-form video, social platforms, and audience engagement strategies
- Proven ability to lead teams, set standards, and manage digital workflows across multiple newsrooms or locations
- Experience working across digital, you tube, and linear news platforms
- Demonstrated success monetizing digital platforms and aligning audience strategy with revenue growth
- Experience partnering with product, analytics, marketing, and development teams on digital initiatives.
- Strong analytical skills with the ability to use data to inform strategy and decision-making
- Excellent communication, organizational, and stakeholder-management skills
- Ability to lead teams through change in a fast-paced, evolving newsroom environment
- Experience improving newsroom efficiency and workflows through modern tools and processes while maintaining editorial integrity
- Lead the overall digital strategy for News 12, with digital platforms serving as the primary destination for audiences and the foundation for daily editorial decision-making.
- Oversee the strategy, development, execution, and optimization of all owned digital platforms, including websites, mobile apps, newsletters, short-form and long-form video, push notifications, newsletters, youtube and organic and paid social media.
- Establish and enforce mobile-first and short-form video-first standards across digital operations to drive audience growth, engagement, and discovery.
- Provide leadership across multiple newsrooms by setting clear digital workflows, standards, and performance expectations, not just managing output.
- Partner closely with editorial leaders to integrate digital priorities into newsroom planning, breaking-news coverage, and daily execution.
- Lead, manage, and mentor digital teams and power desk producers across platforms, ensuring consistent quality, speed, and audience focus.
- Develop and drive ongoing training programs and workshops that evolve newsroom practices over time as platforms, audience behavior, and tools change.
- Set annual digital goals, benchmarks, and KPIs; regularly track performance and clearly communicate results to senior leadership and cross-functional partners.
- Collaborate with analytics teams to use audience data and insights to continuously optimize content strategies, distribution, and platform performance.
- Work cross-functionally with product, marketing, analytics, and development teams to guide the evolution of best-in-class websites, apps, and digital brand extensions.
- Provide strategic guidance and insights for owned and paid digital marketing campaigns, including benchmarking, optimization, and performance analysis.
- Monitor competitor activity and industry trends to ensure News 12 remains best-in-class in digital news.
- Identify opportunities to improve efficiency and speed across digital operations, including the thoughtful use of modern publishing, analytics, and AI-assisted tools, while maintaining strong editorial oversight.
- Develop and oversee social media strategies, goals, and benchmarks for News 12 talent; partner with talent to grow personal and network brands in support of audience growth and tune-in.
- Optimize and expand monetization strategies across digital platforms and lead new digital business development opportunities to support annual digital revenue goals of $15MM+.
- Role is based across News 12 newsrooms in Bethpage, NY; Edison, NJ; Bronx/Brooklyn, NY; Norwalk, CT; and Long Island City, NY.
Altice USA provides broadband internet, digital television, VoIP phone services, and mobile plans under the Optimum brand to about 4.6 million residential and business customers across 21 states. Its core offering is high-speed internet delivered over a 100% fiber-optic network aimed at faster, more reliable speeds, with options for bundled or standalone services. Revenue comes from monthly subscription fees from customers. The company differentiates itself by committing to a fully fiber-optic network to boost speed and reliability and by offering a wide range of services—internet, TV, phone, and mobile—under one brand. Its goal is to connect homes and businesses with dependable communications and to grow its fiber network and customer base.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Bethpage, Tennessee
Founded
2015
Simplify's Take
What believers are saying
- Fiber network expansion captures market share from fixed wireless and traditional cable competitors.
- Nexstar programming partnership reduces churn and improves customer satisfaction across TV platform.
- Mobile bundling with broadband and TV increases customer lifetime value and cross-sell opportunities.
What critics are saying
- Verizon Fios expansion steals 200,000 broadband subscribers via superior fiber speeds in overlapping markets.
- FCC 100/20 Mbps minimums expose 30% of legacy network as substandard, forcing costly upgrades.
- T-Mobile 5G home internet captures 10% of mobile and fixed wireless overlap customers at half price.
What makes Altice USA unique
- 100% fiber-optic network deployment across 21-state footprint enhances speed and reliability competitively.
- Adeia IP license agreement enables advanced content discovery and personalization for Optimum subscribers.
- Asset-backed financing demonstrates strong collateral value and capital access for infrastructure investment.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Paid Sick Leave
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Tuition Reimbursement
Company News
When the music stops, read the fine print. March 23, 2026 Something is shifting in the markets. Inflation expectations hit 5.2% last week in the US, the highest since March 2023. Three weeks ago the bond market was pricing in rate cuts. Now the probability of a Fed rate hike by year end (24.6%) is more than three times the probability of a cut (7.5%). Fed fund futures have pushed the next expected cut all the way out to October 2027. That shift is showing up in US credit. Only 26% of leveraged loans sit above par, down from roughly 65% earlier this year. Software names make up just 1% of that number. And Morningstar put out a statistic last week that deserves more attention: over the past 12 months, 16 of 17 US private credit rating downgrades to default or selective default were distressed exchanges. Not formal filings. Not orderly processes. Negotiated outcomes where the documentation determined who got paid and who didn't. That's the picture in America, but if you think Europe is insulated, think again. As I wrote in the Financial Times last week, the European market has seen a sharp rise in liability management exercises over the past two years: Altice France, Altice International, Ardagh, Victoria, Selecta, Hunkemöller. Borrowers are now going further than just using covenant flexibility. Altice USA filed a lawsuit against a group of major creditors including Apollo, Ares, and BlackRock, arguing that their cooperation agreement amounts to an illegal cartel. If that argument succeeds in a US court, expect European issuers to bring the same playbook across the Atlantic. If that doesn't work, there's always the coop blocker to fall back on - it's not cleared in Europe yet, but if history is anything to go by, borrowers and sponsors won't stop trying. This is the pattern on both sides of the pond. Borrowers restructure through liability management exercises, exchange offers, and consent solicitations. If something doesn't work, the finance team will draft around it in the next deal. Every one of those transactions turns on what the credit agreement actually says: subordination mechanics, basket capacity, intercreditor provisions. Meanwhile, AI continues to threaten disription. According to the restructuring newsletter Petition, a tweet went viral last week claiming AI can now draft legal contracts better than $800/hour lawyers. The restructuring community's reply went for the jugular: "ok now do the Kirkland & Ellis Superpriority Credit Agreement and Exit Consent to Existing First Lien Credit Agreement." Like all jokes there is a kernel of truth there - a template NDA and a live covenant negotiation in a distressed deal are different universes. And right now, credit professionals on both sides of the Atlantic are embroiled in the latter. AI cannot read these risks for you. Some liability management exercises are more marathon than sprint. Take The LYCRA Company - it filed Chapter 11 last week after seven years of serial restructuring transactions stacked on top of each other: acquisition debt, mezzanine enforcement, an IP drop-down, a failed sale, a change of control trust, and a plan with tiered penny warrants and distribution waterfalls. EBITDA down 67% in two years. Talk about kicking the can. The people who can read these documents are making the calls. Everyone else is relying on someone else's summary. On either side of the Atlantic, that's no longer a shortcut you can afford.
Adeia enters into long-term IP license agreement with Altice USA.
Altice USA to present at the bank of america Securities 2025 Media, Communications & Entertainment Conference.
Altice portugal is cutting about 1,000 jobs, or 16% of its workforce, as advances in artificial intelligence (AI) make some functions redundant, bloomberg reported this wednesday.
Altice USA secures $1 billion loan Backed by Bronx and Brooklyn network assets.