Full-Time

Associate Director

Brand Experience

Posted on 9/4/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior

New York, NY, USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Requirements
  • Bachelor's Degree, concentration in Advertising, Marketing, Business Administration, or Communications preferred; MBA is an added bonus.
  • 8+ years of Digital Media Planning, Buying, and Management experience in progressive levels of responsibility.
  • Holistic media strategy, planning, implementation and reporting
  • Knowledge of media planning systems such as Mediatools
  • Budget management – actualizing, forecasting, etc
  • Demonstrated business acumen and a track record of success in the media services profession.
  • Strategic thinker, seeing the bigger picture, with ability to analyze everything and think critically when solving problems to come up with unconventional solutions.
  • Ability to establish and manage P&L statement.
  • Previous leadership and team management.
  • Ability to build great relationships with clients, vendors, and reps.
  • History of negotiating to get the job done right and track record of success in Media.
Responsibilities
  • Manage the strategy and digital planning process for assigned clients.
  • Contribute to brand strategy and build solid relationships with clients across all levels and functions.
  • Manage, lead, and develop the internal strategy team while playing an active role in the deployment of strategic plans.
  • Ensure proper budget management and identify upside revenue potential for the agency.
  • Lead thinking to inspire innovative solutions, creativity and a proactive approach.
  • Maintain an in-depth knowledge of client businesses with a focus on upstream initiatives.
  • Exemplify collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners).
  • Think beyond 'media' as an active collaborator in the Integrated Marketing Communications process.
  • Deliver sound strategic plan recommendations based on clear understanding of client objectives.
  • Prioritize and organize issues/projects for self and staff.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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