Company Summary

Join a team that puts its People First! As a member of First American’s family of companies, Data & Analytics is a national provider of property-centric information, analytics, risk management and valuation solutions. First American maintains and curates the industry’s largest property and ownership dataset with over 7 billion document images. Our major platforms and products include: DataTree®, FraudGuard®, RegsData™, TaxSource™ and ACI®. The First American Data & Analytics division boasts more than 20 patents and remains at the forefront of innovation - leveraging technology and data to deliver best-in-class decisioning solutions. Fueled by our industry-leading data and using our technology and proprietary process, our solutions provide lenders, real estate and title companies with actionable insights - enabling them to make better, increasingly automated, decisions. With offices in all major metropolitan areas, including California and New York, DNA teams work collaboratively from across the country. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for seven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

Job Summary

Connected Investors offers an online platform that connects consumers to real estate investing opportunities and other real estate investors who provide private funding for off market deals. They offer a centralized platform & mobile app displaying all types of real estate-based investments. Within the marketplace, members can access real estate investments provided by: Banks, hedge funds, property locators and more.

Directs and manages the operations of Connected Investors. Creates and leads the marketing strategy for this a direct-to -consumer and direct-response fast paced environment. Participates in developing, interpreting, and implementing policies and procedures for the organization. Establishes and grows the organization in collaboration with product, technology, marketing and sales. Instills the notion within all employees at all levels of the organization that the business unit’s primary goal is to provide the highest quality service possible to all our customers.

Essentials Functions

• Develops goals and strategies to increase industry presence and market share.
• Directs and develops the implementation of goals, objectives, and work standards, as well as policies and procedures which comply with regulatory and statutory guidelines, rules, and standards.
• Create business development opportunities internally with First American and in the external real estate industry
• Identifies relevant key industry partners to work with and participates in strategic sales and marketing plans and presentations
• Communicates team marketing information to relevant parts of the organization
• Plans, organizes, administers, reviews, and evaluates the activities of professional, technical, and office support staff through subordinate managers and supervisors.
• Contributes to the overall quality of Connected Investors by developing work teams and by reviewing, recommending, and implementing improved policies and procedures
• Develops, coordinates, and provides for overall administration of annual and strategic goals. Manages team to hit key milestones and deadlines.
• Confers with Executive Management regarding Business Unit requirements and solutions; facilitates the resolution of problems and the development of new initiatives.
• Authorizes projects, sets priorities, approves designs, and cost estimates for projects and business initiatives.
• Translate marketing/sales vision into an executable marketing/campaign plan
• Analyze key relevant metrics from campaigns (advertising) and make decisions to improve ROI

Knowledge and Skills/Technology Used

• Demonstrated competency in creating and executing on strategic plans for a direct-to-consumer business.
• Experience with copywriting strategy that gets results, email marketing, sales presentations, webinar designs, events and seminars
• Communication skills including structure and design of a persuasive presentation
• Proven track record of leading large, complex projects or business initiatives with multiple stakeholders and driving organizational change
• Demonstrated success with meeting the needs of a wide range of employees while driving team performance, monitoring results and appropriately allocating resources

• Possesses and applies comprehensive knowledge of principles, practices, and procedures to the successful execution of multiple complex projects

• Strong experience and knowledge of functional tools such as ClickFunnels, Infusionsoft, Graphly, Webinar Jam, Monday.com, Whimsical, Wistia/Vidalytics & MS Suite
• Progressive experience in leading employees in multiple locations, and significant experience developing and implementing solutions
• Possesses strong problem solving, collaboration, critical thinking, team building, and presentation skills
• Results oriented with strong time management and project management skills, and must be highly organized and driven to succeed
• Strong leadership skills, leading by example, driving employee commitment through actions, and empowering employees to reach their full potential

Typical Education

• Bachelor’s degree or equivalent combination of education and experience
• Advanced degree preferred

Typical Range of Experience

• 12+ years demonstrated experience managing complex cross functional units or groups
• Experience with digital marketing/advertising background
• Able to build, read & interpret critical KPIs
• Strong SaaS background would add a unique, fresh perspective

Salary Range: $94,200.00 - $219,800

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.  

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First American invests in its employees’ development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.