Full-Time

VP Product Marketing

Posted on 11/5/2024

Thredd

Thredd

201-500 employees

Payment processing solutions with advanced APIs

Fintech
Financial Services

Senior, Expert

London, UK

Category
Product Marketing
Product
Growth & Marketing
Requirements
  • Proven track record in B2B product marketing for payments/financial services companies
  • Deep understanding of the payments industry, trends, and technologies
  • Exceptional writing and communication skills
  • Strong analytical and data-driven decision-making abilities
  • Experience managing campaigns via marketing automation tools and CRM systems
Responsibilities
  • Develop and execute integrated B2B marketing strategies that showcase our innovative payment technologies
  • Craft compelling narratives and campaigns that resonate with fintechs, banks, and other target audiences
  • Lead product launches and go-to-market initiatives, working closely with product and sales teams
  • Simplify complex payment concepts into clear, impactful messaging for diverse stakeholders
  • Produce thought leadership content that positions Thredd as an industry leader
  • Analyze market trends and competitive landscapes to inform strategy
  • Mentor and develop a team of product marketers, fostering a culture of excellence
  • Collaborate across functions to align marketing efforts with product development and business goals
  • Manage external agencies and cross-functional initiatives

Thredd specializes in payment processing solutions, providing APIs and technical documentation for businesses to integrate payment functionalities. Their focus is on issuer processing, which involves managing backend operations for payment cards, including transaction authorization and security. Thredd caters to a variety of clients, from startups to established companies, in the fintech market. The company offers customizable and scalable solutions, allowing clients to efficiently handle payment processing while they concentrate on their core operations. Revenue is generated through service fees and transaction-based charges, ensuring a steady income while promoting high transaction volumes. Thredd aims to streamline payment operations and enhance transaction speeds for its clients.

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of Matt Swann as Non-Executive Director brings extensive experience in product and technology transformation, potentially accelerating Thredd's market expansion.
  • Thredd's collaboration with TerraPay to develop next-gen travel payment solutions showcases its innovative approach and potential for growth in niche markets.
  • The company's scalable and customizable solutions make it an attractive partner for a wide range of clients, from startups to established industry leaders.

What critics are saying

  • The fintech sector's rapid growth and regulatory scrutiny could pose challenges for Thredd, especially in maintaining compliance and managing operational risks.
  • The competitive landscape in payment processing is fierce, with numerous established players potentially eroding Thredd's market share.

What makes Thredd unique

  • Thredd's focus on issuer processing and providing advanced APIs for seamless integration sets it apart from competitors who may offer more generalized payment solutions.
  • The company's dual revenue model of service fees and transaction-based charges ensures a steady income stream while promoting high transaction volumes.
  • Thredd's commitment to robust technical documentation and support helps clients integrate payment functionalities quickly and efficiently, a significant advantage in the fast-paced fintech sector.

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