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Full-Time

SEO Specialist 6 Month FTC

Posted on 8/9/2024

Moonbug

Moonbug

501-1,000 employees

Creates and distributes children's educational content

Education
Entertainment

Junior, Mid

London, UK

Category
SEO Marketing
Growth & Marketing
Required Skills
SEO
Marketing
Requirements
  • strong understanding of search engine algorithms
  • keyword research
  • on-page and off-page optimization techniques
  • knowledge and ongoing passion for current & future SEO practices, trends and developments
  • proactive and methodical attitude to work
  • highly numerate, analytical and efficient in your use of data
  • in-depth knowledge of the UK media landscape including key consumption trends
  • demonstrated success in developing and executing successful and case study-worth SEO campaigns
  • comfortable presenting to and communicating directly with teams, including stakeholders with varied levels of SEO or digital marketing knowledge
Responsibilities
  • Conduct keyword research and audit all Moonbug-owned channels across the IP portfolio (websites, YouTube, etc) to identify opportunities for content optimization and expansion.
  • Implement on-page SEO best practices, optimizing meta tags, headings, and content structure.
  • Develop and execute off-page SEO strategies (social media, ratings & reviews, influencer marketing, guest blogging, etc) to build high-quality backlinks (in concert with key comms and channels partners) to improve the domain authority and search rankings.
  • Identify technical SEO issues across the business and work with IT and the relevant teams to implement solutions.
  • Stay up-to-date with the latest trends and changes in search engine algorithms and industry best practices.
  • Collaborate with content creators (comms, social teams, creative, external influencers) to ensure SEO best practices are incorporated into content production.
  • Track and report on key SEO metrics, such as organic traffic, keyword rankings, and conversion rates.
  • Work closely with the marketing team to integrate SEO strategies with other digital marketing initiatives.

Moonbug Entertainment creates and distributes content specifically for children, focusing on engaging and educational stories. The company produces popular shows like "Cocomelon" and "Blippi," which help children learn through songs and interactive adventures. Moonbug's content is available on various platforms, including YouTube and Netflix, allowing them to reach a broad audience. Unlike many competitors, Moonbug combines original content creation with a multi-platform distribution strategy, generating revenue through advertising, licensing deals, and merchandise sales. The goal of Moonbug is to captivate young minds and expand their worlds through high-quality entertainment.

Company Stage

Acquired

Total Funding

$257.8M

Headquarters

London, United Kingdom

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Moonbug's expansion into live shows and new markets, such as Latin America and MENA, indicates strong growth potential.
  • Strategic hires and partnerships, like those with Riot Games and Taiwan Mobile, enhance Moonbug's capabilities and market reach.
  • The launch of new channels and content franchises, such as Moonbug Kids Literacy and VeeFriends, showcases the company's commitment to innovation and educational impact.

What critics are saying

  • The highly competitive nature of the children's entertainment market requires continuous innovation to maintain viewer interest.
  • Dependence on third-party platforms like YouTube and Netflix for distribution could pose risks if platform policies change.

What makes Moonbug unique

  • Moonbug's focus on both entertainment and education sets it apart in the children's content market, where many competitors prioritize one over the other.
  • Their multi-platform distribution strategy, including YouTube, Netflix, and Amazon Prime, ensures a broad and diverse audience reach.
  • The company's robust portfolio of popular shows like 'Cocomelon' and 'Blippi' provides a strong brand presence and loyal viewer base.
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