Senior Marketing Manager

Job Description

You will be responsible for planning marketing strategies and partnership initiatives to grow Visa’s business with Visa’s clients, through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This Senior Manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Marketing and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.  

This Senior Manager must be able to thrive in a fast-moving, highly matrixed environment. You are results-oriented, flexible, with a “can do”, positive attitude.  Additionally, you have a strong track record in working collaboratively and independently with internal team members and external clients. 

Essential Functions

• You will lead Visa Marketing Services for Visa Community issuers, GSPs, and Processors
• You will drive the strategy and oversight of execution of key marketing initiatives to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship marketing, advisory services, social/digital marketing, etc.
• You will lead marketing-related project scoping and requirements while aligning with sales and the client 
• You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients 
• You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Visa Consulting & Analytics, Product, Marketing, Legal, etc.) 
• You will oversee end-to-end delivery of marketing projects working closely with the Marketing Delivery team, including escalating any deliverables, updating timelines, and communicating changes to stakeholders with limited supervisory oversight
• You will support the key products/marketing initiatives, e.g., product launch, NFL/Olympics promotion, Financial Football/Soccer, conversion marketing, contactless marketing, etc.
• You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc.
• You will manage the budget/finance process as part of the program oversight and management, working closely with Marketing Delivery
• You will be responsible for project timelines and budget management
• You will track and manage program results

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications
•8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred qualifications
•9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
•You have significant experience in marketing in the financial services or payments sector, working in a fast-moving environment
•You have prior experience in business development
•You have prior experience in designing and executing multichannel marketing campaigns (i.e., paid social, search engine marketing, paid social, email, direct mail etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty)
•You have strong executive presence and comfort leading discussions with clients
•You have strong analytical skills and feel comfortable translating data into marketing strategy
•You have Strong written and in-person communication skills
•You are a team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met
•You are self-motivated and proactive in asking questions / proposing solutions
•You have extensive knowledge of Microsoft Office Excel, Power Point and Word
•You are willing to travel