Product Marketing Manager
Posted on 12/1/2023
INACTIVE
Shakepay

51-200 employees

Canadian platform for buying Bitcoin and peer-to-peer payments.
Company Overview
Shakepay fosters a culture of financial empowerment and technological advancement, providing Canadians with an accessible platform to engage with Bitcoin. The company's competitive edge lies in its user-friendly interface, quick transaction times, and commitment to customer service, setting it apart in the cryptocurrency industry. As a leader in Canada's digital currency market, Shakepay consistently demonstrates its dedication to technical innovation and industry growth.
Financial Services
Crypto & Web3
B2C

Company Stage

Series A

Total Funding

$36M

Founded

2015

Headquarters

Montreal, Canada

Growth & Insights
Headcount

6 month growth

6%

1 year growth

10%

2 year growth

42%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Product Design
CategoriesNew
Growth & Marketing
Requirements
  • 8+ years of full-time experience in Marketing or related fields
  • Direct experience in product marketing, working closely with product teams
  • Experience developing insights-driven consumer go-to-market strategies
  • Proven track record of managing successful consumer-facing product launches
  • Experience in financial services, specifically fintech
  • Collaborative work experience across Product, Design, Lifecycle Marketing, Policy, and Communications teams
  • Demonstrated ability to drive analytically rigorous marketing campaigns with internal and external stakeholders
  • Strong presentation skills for executive and cross-functional team audiences
  • Extensive project management experience
Responsibilities
  • Be the first dedicated marketing resource, to structure go-to-market strategies and cross-functional working models across launch stakeholders (Product, Content, Policy, and Communications)
  • Influence and shape product strategies, positioning, and narratives through data and insights in collaboration with research partners, product, engineering, comms, and policy
  • Lead strategy and planning for launch events each year to generate awareness across all recent product launches and provide Shakepay leadership an opportunity to keep the market up-to-date on evolving strategy
  • Develop and execute integrated go-to-market strategies including goals, measurement, and collateral in partnership with cross-functional stakeholders
  • Own agency relationships for performance marketing initiatives, including developing briefs, RFPs, and budgeting
  • Continue to develop lifecycle marketing practices across email, in-app, and push
  • Partner with Content Strategy to aid the transition from exchange to Money App and related Brand development initiatives
  • Maintain market insights through industry research and customer feedback process
  • Present marketing strategies and plans to executives and cross-functional teams
Desired Qualifications
  • Bachelor's Degree in Business, Marketing, or a Creative discipline
  • Previous experience in consumer banking
  • Copywriting experience