Lead Social Intelligence Analyst

Overview

Method+Mastery has an immediate opening for an experienced, talented, energetic, self-starting Social Intelligence Analyst to join our team and help our Fortune 50 clients maximize their marketing and communications efforts through research and measurement on a variety of global social and earned media campaigns. Our team is responsible for analyzing and synthesizing data to provide actionable insights and tactical recommendations to our clients. Positions are available in London, England, United Kingdom. This position offers the opportunity for a hybrid set-up with work from home and work from office flexibility.

Methods+Mastery is an entrepreneurial, collaborative environment that values talented, creative people who like to work with others to create cutting-edge programs for our clients. We’re seeking someone who is passionate about social, data and analytic tools. Someone who has an innate curiosity and the desire to find out "why?” Our team is growing at an amazing rate, and this is an opportunity to produce work for top clients in an entrepreneurial and collaborative environment that values team above all. We do great work – and hire only great people, too.

A few things we think you’ll love:

• A friendly and inclusive team with global reach
• Opportunities to work across multi-market programs and collaborate across our Omnicom network
• A clear pathway for growth, development and leadership
• Global mobility and secondment opportunities
• Flexible hybrid working with a culture that truly values work-life balance
• Comprehensive wellbeing and benefits package (including BUPA, generous parental leave, gym membership, fertility & menopause support)
• Generous holidays, including birthday leave, Christmas closure, and sabbaticals

Sound like what you’re looking for?

Responsibilities

• A senior role on the Insights & Analytics team that leads work from start to finish, from interrogating client briefs, to developing methodologies, to leading project teams and delivering impactful business intelligence and recommendations in a variety of formats.
• Act as a client and project lead analyst to develop goals, KPIs, and measurement methodologies, and to deliver a variety of products, including performance reports, cultural/trend analyses, audience profiles, influencer assessments, and other intelligence to inform and drive business objectives and decision making. 
• Consult clients with a POV on the marketing intelligence industry and its trends and best practices.
• Mentor junior analysts and develop team training modules.
• Partner collaboratively with client leads to liaise across all parties, including clients, vendors, creative staff, strategists, and operations.
• Stay current with the latest social measurement trends, as well as relevant industry trends.

Qualifications

Must-haves:

• Experience gained in digital marketing and/or analytics.
• Ability to understand client business needs and objectives and to develop project proposals tailored to them, inclusive of methodologies and team roles.
• Strong analytical skills; must be excellent in analyzing and interpreting social-related data from standard software packages and client databases (e.g., Brandwatch, Netbase Quid, Talkwalker, Sprinklr, etc.)
• Strong experience with measurement, benchmarking, and data interpretation in Excel or Google Sheets.
• Ability to collaborate and work well with others, and experience leading analyst teams on digital measurement, social analytics, and intelligence reporting/research projects.
• Commitment to staying current on digital measurement and marketing intelligence industry best practices.
• Ability to quickly pattern spot and surface actionable insights by distilling complex data into stories supported by KPIs and visualizations / dashboards / scorecards.
• Experience writing and presenting clear and concise deliveries for clients that summarize data insights, outcomes, implications, and recommendations.
• Excellent verbal and written communication skills to effectively communicate project parameters, status updates, and outcomes to internal and external stakeholders.

Nice to haves:

• Experience providing evaluative volumetric and content analysis with media monitoring tools such as Onclusive, Zignal, or Newswhip.
• Experience with real-time listening for real-time engagement (i.e., crisis or event/launch).
• Experience with tools such as Tableau, Google Looker Studio, or Microsoft Power BI.
• Experience with the Google suite of tools (Google Sheets, Google AI Studio, or Google Cloud Platform).
• Experience with Google Analytics or other web analytics tools.
• Experience with market research and consumer profiling tools such as YouGov, MRI Simmons, or GlobalWebIndex.
• Experience with paid media and social boosting measurement.
• Experience with influencer performance program development and measurement.
• Experience using AI tools to create more efficient processes without sacrificing quality or integrity.

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