WHAT YOU’LL DO

Braze is looking for a Marketing Operations Manager to help grow our mighty MarTech & Operations team in EMEA. You will be ramping up and helping to support our EMEA Marketing team while our EMEA Marketing Operations manager is on Maternity leave and then continuing to grow with the Marketing Operations team once she returns.  This person will be responsible for overseeing Marketing’s day to day activities; from advanced email campaign programming, data cleansing and augmentation, and flexing your skills in launching new MarOps frameworks. 

You’ll be joining a fast and growing marketing team that is continually testing new marketing channels and tactics in an established market. As part of this growth, we’re looking for somebody to help run our EMEA regional marketing team processes to measure performance, provide MarOps best practices, and uncover new opportunities in our tech stack that we’re missing. This role requires excellent organizational skills, an eagle eye for details, and a passion to stay up to date on the industry’s latest new MarTech developments. 

As a Marketing Operations Manager, you will run and drive EMEA regional marketing campaign execution and MarOps infrastructure improvements. You will be our in region expert of campaign frameworks and execute various marketing activities in email, data cleansing, and landing page developments. The infrastructure you will be helping to drive is responsible for our marketing data, marketing technology, and insights that are used to support the strategy and execution of Braze’s initiatives. Your ultimate responsibility is to ensure our marketing technology systems are executing and driving insightful data back into the organization at scale.

You are a marketing expert that can effortlessly oversee dozens of marketing projects and mentor others. You’re able to set goals that map to the departmental and organizational goals and mission. You consistently deliver superior campaigns and have a history of spearheading large cross functional programs between Marketo and Salesforce. 

Responsibilities:

You’ll develop and establish what it means to be part of the "Braze Experience" beyond the actual product experience. If you have a passion for connecting people through creativity, we’d love to have you join our growing marketing team.

• Partner with the Regional Marketing and Revenue Operation Teams to design, manage, and execute multi-channel campaigns, SFDC reports, and enhancing our lead routing processes to deliver the highest quality of leads to sales
• Run and manage our EMEA Marketing segmentation approach and overall audience management; collaborate with marketing and sales stakeholders to create segmented lists across pipeline, regions, industries, and personas
• Run targeted emails, personalized landing pages, and A/B tests, tracking and sharing performance, and adapting strategy to improve performance across channels throughout the customer journey
• Collaborate with the Sales Operations team, our Salesforce admins and BDR leadership to assure full cycle follow through across systems for Marketing Leads and MQLs
• Identify and create new campaign templates that could be used by our large global marketing team
• SFDC reporting and knowledge of marketing attribution models to help hit goals and produce meaningful insights for the team
• Database management: govern lead list imports, database cleanliness and organization, field updates, deliverability, and regulation
• Actively identify and remove obstacles preventing our Marketing teams from trusting and using data effectively
• Be enthusiastic, proactive and eager to learn new skills

WHO YOU ARE

• 4+ years of marketing experience with a B2B software company
• 3+ years experience with Marketo
• 3+ years experience with Salesforce and great understanding of SFDC Reports and the Campaign Object
• 2+ years of experience with Hopin, Zoom Webinars, Bizzabo or comparable event tech software
• Excellent communication throughout all levels of the organization including leadership.
• Familiarity with various email and cookie opt-in and database management policies across EMEA
• Experience with effectively communicating with managers and teammates across various time zones. This role will be reporting to a manager residing in the United States.
• Basic knowledge of HTML and CSS
• Extremely detail-oriented and organized marketer
• Ability to juggle multiple, demanding tasks simultaneously and with accuracy
• Passionate about participating in a collaborative, energetic, fun, and smart work atmosphere
• Bonus Points if you have:
• Knowledge of Google Analytics, Optimizely, Demandbase, G2, Qualified, Data Studio, and Looker