Director – Strategic Communications

Confirmed live in the last 24 hours

Locations

Remote • United States

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Communications

Requirements

BA or BS degree in Communications, business, marketing, or a related field
10+ years of progressive experience in PR/marketing communications with a focus on brand, thought leadership, and investor relations
Proven success building and managing a PR/Communications function in a high-growth, start-up environment; Digital Therapeutics domain expertise preferred
Experience working with healthcare industry analysts, media relations, and investor relations
Strong knowledge of Employer, Health Plan, Pharma, and Industry events
Excellent interpersonal skills - the ability to communicate clearly and concisely with executive stakeholders to drive consensus
Thoroughly familiar with all aspects of VC funding round management and process

Responsibilities

Increase broad and industry media coverage (owned + earned media), in conjunction with PR agency. Develop a steady cadence of thought leadership/profile pieces and seek placement in relevant national and trade press, with a target of securing at least twice monthly coverage and a significant boost in social presence
Lead company event strategy - build key relationships across the Employer, Health Plan, and Public Sector event/conference landscape, and optimize event plan to drive maximum commercial success
Secure speaking opportunities to raise Big Health's profile at key industry events, both with prospect/buyers as well as analyst/investor audiences. Specifically, focus on the digital health vertical within the Pharmaceutical industry, establishing Big Health's leadership/innovation as a digital treatment as well as key investor/analyst events (e.g JP Morgan Health)
Hone corporate narrative and create a repeatable 'talk track' for Big Health executives. Ensure spokespeople are well prepared for media and speaking engagements including talking points, content creation, slide review, etc
Build relationships with strategic analysts covering the digital therapeutic sector (McKinsey, Deloitte, Exits & Outcomes, etc), to increase coverage in industry pieces and inclusion in investor conferences. Build and maintain relationships with key industry groups - e.g. Digital Therapeutic Alliance, GDBHT, equity research analysts, etc, to ensure Big Health remains front and center in the Digital Health conversation
Engage in corporate reputation-building activities - e.g. innovation (Fast Company) + people-focused award submissions (Best Place to Work, etc)
Actively monitoring media mentions and opportunities and identifying opportunities to frequently contribute to relevant discussions on social media, op-eds, etc
Assist the People team with internal comms deliverables, aligned to the company mission, strategy, and key messages
Liaise with the UK team to ensure that in-country PR activation is aligned with the overall corporate narrative and focus

Our Mission

At Big Health, our mission is to help millions back to good mental health by providing fully digital, non-drug options for the most common mental health conditions. Our digital therapeutics — Daylight for anxiety, and Sleepio for insomnia — are available anytime and anywhere to help people overcome their mental health issues.

In pursuit of our mission, we’ve pioneered the first at-scale digital therapeutic business model, in partnership with some of the most prominent global healthcare organizations, including CVS Health and the UK’s NHS. Through product innovation, robust clinical evaluation, and a commitment to equity at scale, we are designing the next generation of medicine and the future of mental health care.

Big Health is a remote-first company, and this role can be based anywhere in the US. We encourage you to apply even if you don’t meet 100% of the job requirements. To learn more about working at Big Health, visit Built In or Glassdoor. Join us.

Scope

As the Director of Strategic Communications, you will be responsible for increasing Big Health’s profile across key audience segments. Specifically, you’ll drive our strategic communications and PR roadmap as well as direct our event presence and thought leadership activities.

You’ll be part of a collaborative marketing leadership team and work closely with your peers in demand generation, product marketing, and creative. Cross functionally, you’ll work with our best-in-class clinical, product, and people teams to tell all facets of the Big Health story. This role requires an entrepreneurial self-starter who is able to consistently create new media and speaking opportunities and is comfortable in a dynamic, fast-paced environment.

What You’ll Do:

Increase broad and industry media coverage (owned + earned media), in conjunction with PR agency. Develop a steady cadence of thought leadership/profile pieces and seek placement in relevant national and trade press, with a target of securing at least twice monthly coverage and a significant boost in social presence
Lead company event strategy – build key relationships across the Employer, Health Plan, and Public Sector event/conference landscape, and optimize event plan to drive maximum commercial success
Secure speaking opportunities to raise Big Health’s profile at key industry events, both with prospect/buyers as well as analyst/investor audiences. Specifically, focus on the digital health vertical within the Pharmaceutical industry, establishing Big Health’s leadership/innovation as a digital treatment as well as key investor/analyst events (e.g JP Morgan Health)
Hone corporate narrative and create a repeatable ‘talk track’ for Big Health executives. Ensure spokespeople are well prepared for media and speaking engagements including talking points, content creation, slide review, etc
Build relationships with strategic analysts covering the digital therapeutic sector (McKinsey, Deloitte, Exits & Outcomes, etc), to increase coverage in industry pieces and inclusion in investor conferences. Build and maintain relationships with key industry groups – e.g. Digital Therapeutic Alliance, GDBHT, equity research analysts, etc, to ensure Big Health remains front and center in the Digital Health conversation
Engage in corporate reputation-building activities – e.g. innovation (Fast Company) + people-focused award submissions (Best Place to Work, etc)
Actively monitoring media mentions and opportunities and identifying opportunities to frequently contribute to relevant discussions on social media, op-eds, etc
Assist the People team with internal comms deliverables, aligned to the company mission, strategy, and key messages
Liaise with the UK team to ensure that in-country PR activation is aligned with the overall corporate narrative and focus

What You Bring:

BA or BS degree in Communications, business, marketing, or a related field
10+ years of progressive experience in PR/marketing communications with a focus on brand, thought leadership, and investor relations
Proven success building and managing a PR/Communications function in a high-growth, start-up environment; Digital Therapeutics domain expertise preferred
Experience working with healthcare industry analysts, media relations, and investor relations
Strong knowledge of Employer, Health Plan, Pharma, and Industry events
Excellent interpersonal skills - the ability to communicate clearly and concisely with executive stakeholders to drive consensus
Thoroughly familiar with all aspects of VC funding round management and process

Because we are on a mission to bring millions back to good mental health, we believe it’s essential to reflect the diversity of those we intend to serve. We’re an equal opportunity employer dedicated to building a culturally and experientially diverse team that leads with empathy and respect.

Additionally, we will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Big Health participates in E-Verify and will provide the federal government with Form I-9 information from all new employees to confirm that they are authorized to work in the U.S. Big Health does not use E-Verify to pre-screen applicants.

51-200 employees

Website

Digital therapeutics

Company Overview

Big Health's mission is to help millions back to good mental health.

Benefits

Health care - We provide 100% employee coverage for medical, vision, and dental. Plus, free access to Sleepio for poor sleep, Daylight for worry and anxiety, and additional mental health benefits.
Time off - We take balance seriously. Employees get 20 days of PTO plus eight holidays, a year-end week off, and Flex Fridays. Employees also receive 10 days of paid sick leave per year.
Professional development - Employees receive a $1k USD or £800 stipend — plus five paid days off — for professional development, plus a stipend for their work-from-home setup.
Retirement savings - US Employees are eligible to participate in a 401(k) program with company match, and UK employees receive a pension program with NEST.
Team building - Apart, but never alone. We host an annual Summit in-person at our SF HQ (virtual when needed), and regular social events to keep bonds strong.
Family - Employees are eligible for parental leave on day one. Dependents are eligible for 50% coverage on our medical, vision and dental plans, plus access to Sleepio and Daylight.

Company Core Values

Ingenuity is our secret weapon - Hard problems are best solved with applied creativity. When a door is locked shut, we hunt for a window. When humans don’t scale, we create virtual therapists. Even in the tightest of spots, with just our wits, lateral thinking, and a blowtorch, there’s nothing we can’t solve. Although in practice we rarely need the blowtorch.
You gotta have soul - There’s a certain energy to people who work here. A positivity, an infectious curiosity, an emotional generosity. We celebrate our differences, care for our users and look after each other. It’s what the French would probably call joie de vivre, and so would we if we could spell it. After all, the whole reason for good health is to enjoy life.
Greatness through humility - We hire brilliant people who ask stupid questions, give their best ideas away and celebrate others before themselves. And brilliant people know they can always improve. We admit when we’re wrong, take responsibility by default and embrace failure as a step towards greatness. We’re constructively honest with our peers – not to lay blame but to ask how we can all do better. That’s why there’s no I in Bg Health (ahem).
The tenacity to move mountains - It takes unbelievable grit, resilience and plain old hard work to achieve the apparently impossible. And we’re willing to do the hard yards to transform healthcare. Even when it feels like walking over hot coals. Or pulling teeth. Or any other painful metaphor you can dream up. Because nothing worth achieving is easy. Now, where do you want that mountain?